It almost goes without saying that if you are into search engine optimization, it is highly advisable to have a Google plus profile.
Now, why am I pointing this out? You might consider Google Plus as another social networking platform like Facebook and Twitter, but that is not the point. Google Plus comes with some unique SEO benefits that others typically lack.
The reason is exquisitely simple.
Google plus is Google’s own social networking platform. Google prefers it more than anything. And if you can keep Google happy, you will automatically get what you wish for which is a decent SERP ranking. so
Here, in this post, I’ll discuss a few amazing benefits of using Google+ in marketing campaigns. Let’s begin.
- 1 Increased visibility on Google
- 2 The “About Us” section of Google+ can be used for generating more leads
- 3 Authorship as well as Publisher Markup can increase your reach on search engines
- 4 Google+ circles can help you connect with people sharing the same interest
- 5 Easy integration with other major platforms
Increased visibility on Google
Most marketing professionals are absolutely crazy to get their products/brands/services in front of quality leads on Google.
In fact, SEO’s all about getting a decent rank on search engine platforms. A decent rank automatically generates more leads.
Talking about search engines, it must be said that Google’s the major search engine of the lot. So if you can secure yourself a decent SERP rank on Google, the job is almost half done.
A Google Plus profile is more than capable of giving you that exposure you crave for on Google.
The “About Us” section of Google+ can be used for generating more leads
You have to be a little creative in this aspect though. Google plus gives you the opportunity to write a few lines about your business on its “about us” section.
Remember you have to say the maximum through minimum words. Write what your business is about, the kind of services/products you offer etc. on this page tactfully and creatively.
This content will be used by Google as the meta description.
Authorship as well as Publisher Markup can increase your reach on search engines
Personal profiles and Google plus pages can be connected to any website to generate an extended reach on search engines by using the Authorship and Publisher markups.
This feature can benefit your business tremendously when used in the right way.
The Google plus authorship helps to connect a Google plus profile to any individual blog page, web page or article.
It’s absolutely great for gaining immense exposure on the internet and also aids in building up a brand value.
The Google plus publisher helps to connect a local Google plus page to your website. People who search on Google for your business name will be greeted will be greeted with this information.
If “Publisher” is used in the right way, branded searches will be capable of showing your visual branding, the recent number of Google plus posts made by your profile, reviews and the number of followers you have on Google+.
Google+ circles can help you connect with people sharing the same interest
You will be able to find more people who share the same interest as yours through Google search and add them to your Google+ circles at ease.
This practice comes with several benefits. For example, if you add certain relevant accounts to your circles, you might have a chance to get a follow from the same people; this tactic is almost identical to that of twitter.
This might also result in improved content impressions, which in turn might lead to improved SERP rankings.
Easy integration with other major platforms
You can easily put the integration feature of your Google plus profile with other major platforms such as YouTube and Gmail to good use. This is another excellent way to increase your content exposure on the internet.
YouTube became the world’s 2nd largest search engine in 2013. You’ve also probably heard of this that Google owns YouTube. So integrating YouTube with Google+ can benefit your business tremendously.
If you have videos on YouTube, share the same on Google plus. By connecting these two together, you can easily increase your content reach on the internet.
Google+ pages are always integrated with Gmail accounts. This includes a follow button and a glimpse at the recent posts at the same time. Use this feature to your advantage.
So, if you don’t have a Google+ business profile, set up one without further ado. You’ll definitely be benefited by it in the long run.
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