The Google Play store hosts more than 2.8 million Android apps. In the last couple of years, there has been an incredible growth in the number of Android apps on Play store. And also, the more a mobile OS-ecosystem has apps, the more it will have users. On the other hand, the ever increasing number of Android apps on the Play Store makes it harder for app-owners / developers to get their apps noticed among users.
No doubt that the Google Play store has become a large ocean of apps. And it’s easy to get lost here, but experts can still make strategies to dive into it successfully.
Build an app as Google says.
In March 2012, Google renamed Android Market as Google Play. Many experts suggested that the renaming was just a Google’s gimmick of marketing and promotion. But the search engine company had broader plans behind doing that. Apart from apps, the new store was now also providing other content like books, movies, and music in online form. Google turned its store as its own version of iTunes as claimed by many experts that time. But the ultimate objective of Google was to have more potential Android users who would be using the content available on Google play store via their Android mobile devices.
But as there are so many apps, what developers want is that they can get their apps listed in the top listings on Google Play store. Unfortunately, Google has never hinted how the app owners and the developers can get the place in the top lists.
So how apps get to the tops lists on Google Play store? Well, if your apps have got some special traits, there may be chances that Googlers can choose it to show up on the top list segments. The lesson is – try too hard to add as many traits you can add to your app. Make your app fast and make sure it does not go loose with Google’s rules. Do not add pointless permissions that the app will never use. Make a UI that looks great on any device. Don’t apply the thumb rule ‘one size fits most’ which is actually a wrong approach. Yes, this makes resource management quite simpler, but it also damages app’s visual appeal. The best approach is you include graphics that are tailored to the screens of targeted devices. The app must also scale nicely between phones and tablets which mean it should be fully responsive, with cross-device compatibility.
For publishing an app on Google Play Store, your app must abide by certain rules which are as follows:
An Android app –
– should not cross the line in terms of restricted content;
– should not interfere the intellectual property right of others, be not engaged in; deception or spamming;
– needs adhering to the best privacy and security terms to ensure app safety;
– needs following standard monetization practices to encourages a healthy ecosystem;
– should not use unfair tactics to get to top listing and promotion or attract users;
– should be suitable for kids and families;
– needs managing policy violation and;
– needs to be updated with latest development.
There are other places than Google Play
Why don’t you plan an app for Amazon’s Kindle Fire, and other third-party Android app stores? Launched in March 2011, the Amazon’s Appstore had more than 600,000 apps as of April 2016. Opera browser also has its own Android app store and in early 2014, it had 200,000 apps for Android devices. There are other popular third-party Android app stores like SlideME, Mobile Market, Samsung Galaxy App, Mobile9, etc.
There isn’t tough competition on these third-party app stores and, an app has excellent opportunities to get to top lists. Some developers say that the third-party stores are good place to make a sale, not for getting customers in bulk. But it is not true. Many developers have a fair amount of sales from third party stores too. If your app has good features, it has chances to easily get noticed in third-party stores and generate revenue too.
Run campaigns for promotion and marketing
You can begin promoting and marketing your app with building a one or two-pager micro-site like created for Snapchat and Path. Also, creating a teaser website will help you collect email addresses of people who like to know about your app. But make sure you launch such website at least a month or two before the launch.
You can also start a blog attached to the website and there, you can share content on regular basis. Then share these blogs on social media sites Twitter, Facbook, Google, and LinkedIn.
Create an interactive and thought-provoking product video that tells the story behind your app in a way that people like to watch to.
Connect with those who will acknowledges your app
Another way to get an app noticed is to identify online places, such as blogs, websites, and magazines with a devoted user-following. There are many tech-blogs and, you can write for them to tell everything about your app. You can contact these bloggers and request them to write about your app or to publish a story.
You can also reach out to journalists and detail them about your app who will then publish stories in news papers and magazines. You can also pitch your app to app review websites like 148apps, AppStoreApps and AppAdvice and may certainly contribute to a lot buzz for your app.
You can apply for awards such as Kiip Build Fund or The Mobileys. If your app manages to win even a single award, you will also get to a ton of press without any efforts.
You can follow the above given tips to circulate your Android apps in a better way. This information is brought to you by expert Android mobile application developers.
Author Bio :- Sofia is a digital marketing expert in Rapidsoft technologies, a prominent mobile app development company which provides iOS and android app development services across the global. She loves to write on latest mobile trends, mobile technologies, startups and enterprises
8 Ways to Help Your App Go Viral
In today’s world, a smartphone with all our favorite applications has become a necessity. The Google app store or the Apple app store contains thousands of applications, of different genres, both paid and unpaid and each day the number increases. Even with countless applications out there, we are glued to certain apps that enhance our lifestyle. For example, it’s hard to find a smartphone without the social media applications such as Facebook, Twitter, Instagram, Snapchat, etc. It’s hard to find a game loving person without a phone full of the latest, most popular games, like Angry Birds, Temple Run, and Dumb Ways to Die. Similarly, the same example applies to food lovers, sports lovers, and television junkies and Netflix binge watchers.
Everyone wants those specific applications on their phones. For any of these above-mentioned applications to stick out, it has to serve a purpose and have a competitive edge, and it has to be marketed well. In order to get in the game, here are a few ways to that can make your application go viral. Because no matter how useful your application is, if the consumer isn’t aware of it, is it really that useful?
1. Make Something Worthy
You can’t just make another version of an application that already exists in order to gain fame. Sure, you can be inspired by an application but your app has to offer something which the other applications don’t. Something with usability makes a huge difference. Make sure that you know your target market and understand your audience’s needs. You need to have a plan in mind before starting the process.
2. Evoke Emotions
Your application needs loyal customers. To have loyal customers, you need to evoke emotions. The users should not only have a positive perception about the application but should also have an emotional response each time they use it. The user must think twice before uninstalling the application. You can use emotional designs to better serve the purpose, be it through the choice of color, the user interface or overall usability. This will eventually result in decreasing customer dissatisfaction. The art of evoking emotions works best with understanding consumer psychology.
3. Build an Outstanding Onboard Experience
The overall experience and usability of the application will impact the application’s desirability in the app store. Even if the application is the answer to all the problems a customer may have, if getting to use it is a frustrating experience, the consumer will most likely not use it. To ensure that this never happens, test and revise the app if necessary before the consumer ever has a chance to use it. Make sure the user experience is effortless and the task is completed in the minimum number of taps.
You can up the game by adding a storytelling feature in the application which will make the app more user friendly which will engage the user and boost the application’s overall experience. In the initial stage, you should make the main features of the application more prominent so that customers can see what the app has to offer. In addition, you should make the sign up process easy and convenient for the user so that they don’t have a lot to think about before deciding to register because this can often be a tiresome process.
4. Make Your App Enjoyable to Use
The classification of your app doesn’t really matter. You should make your application enjoyable for the users, try adding games to making it more fun and interactive to use. Such features can help in causing the app to go viral. Moreover, you should keep the interface of the app more interactive in order to engage more users. By doing this and adding games and making it more enjoyable to use will attract more people towards the app and it may with time and effort become a viral sensation.
5. Offer Rewards and Incentives
Everybody likes free gifts and rewards. According to research, users love to download and use applications that offer rewards. Therefore, it is important to offer rewards and incentives to your users, especially in the initial stages of the app because you have to make users aware of its availability in the market.
Awareness can be accomplished through promotional techniques, McDonald’s for instance offers a code to users upon downloading and installing the app, which can be redeemed at any McDonald’s to get a free happy meal. Discounts will also lure customers, like using Charter bundles to get internet discounts. Another example is Uber, the ridesharing app that offers reward points to its users for sharing the application with their friends and family. Giving rewards and benefits to your customers has proven to be a very successful marketing idea for all types of apps.
6. Easy to Share
If you like an application and want to share it with your friends and family but the process of sharing is long and complicated. Will you still do it? There is a high possibility of you not going through that complicated process. You must make sharing your app with others easy so that it has a chance to go viral. When users find it easier to share, chances are better that they will share it with others.
7. Focus on the Language
The phrases and words that you use in your application must be chosen carefully because they will have a tremendous impact on your users. For example, using the word “ask” instead of “share” or “invite” is considered a better way to entice users to share the app.
8. Build and Retain Loyalty
It is a fact that one user brings other users to the same platform if he/she likes it. The word of mouth marketing is still a very important concept because people rely on the opinion of others before they try something for the first time. Therefore, you need to come up with promotional campaigns on a regular basis in order to retain the customers that are already registered and gain their loyalty. Retaining existing customers and attracting new ones will lead to the desired growth of your application, possibly leading to a viral sensation before you know it.
5 Common Issues with Mobile Phones and How to Fix Them
These days, phones are no longer considered to be a form of luxury. They are rather regarded as a necessity. We are in the age and time where mobile phones sort of took over our lives. We do everything with it. From watching videos, taking photographs and sometimes using it to pay for goods as well.
Regardless how smartphones are nowadays, remember that it is still a lifeless object which could start acting up after a year or two. And no matter how you keep updating it, you will still encounter issues that are beyond your control.
We listed down 5 of the most common issues our mobile phones experience, and simple remedies on how to fix them as well.
Overused phones do overheat. Smartphones once switched on, will always warm up. It is inevitable because movement generates heat. At the same time, phones mimic the temperature of its surroundings. So imagine you on your summer getaway, and you keep on taking photos as well using your phone. Over usage and overexposure to sunlight may obviously cause overheating and lead to a major problem.
Prevention is easy. One of which always ensures your brightness is on its lower level. Close down applications that are not in use. Avoid overexposure to sunlight. And, although using phone cases can act as protection from scratches, it may entrap more heat. So during a holiday, it’s best to leave it without any cases at all.
Overheating can sometimes be also caused by faulty batteries. The more you use your phone, the more you exploit its battery capacity. And nowadays, you cannot just easily change your smartphone’s battery. Most of the time, it is even better to buy a new phone rather than spend almost the same amount on a new battery. Hence, prevention is again the key.
In order to stop battery exploitation, learn to regularly close any apps straight after using them. This will ensure they stop running from the background. Avoid using wallpapers or screensavers in motion. You may also set the screen timeout with a shorter timeframe. Manually manage your connections too. A Bluetooth connection switched on, but not being used can still drain your battery life. Same goes for Wi-Fi connection.
Phone & App Crashing
Apps crashing down can be a frustrating problem. All the more having the whole phone involuntarily shuts down too. Once the phone shuts down, several times, I’m afraid that’s the end of it. Time to put it to rest, and get a new one. And we hope, it’s that easy to buy a new smartphone didn’t we all? Unfortunately, it may take another month’s salary to do so.
Apps crashing though can be avoided by regularly visiting your installed apps on your phone. Free up some space by uninstalling those that are barely, or have not been used at all. Clear your data app from time to time as well.
As for phone crash scenarios, troubleshooting could sometimes do the trick. And make sure that you update your operating system regularly too. This ensures that your phone remains protected from the inside.
Most, if not all, smartphones these days have a touchscreen. Some offers both options, touchscreen, and a keypad. And soon as you experience touchscreen problems, you start to panic. Well, that’s understandable because it’s the only way you could access your phone after all. But you’ve got nothing to worry, for now.
A phone’s touchscreen could stop working for a number of vague reasons. It may be a physical damage; when you accidentally put the phone down on a very hot or very cold surface. On this occasion, just let it stay still at a room temperature or rub it with your two hands. It could be wrong settings, perhaps? Which would require a factory reset?
Before getting frustrated or start panicking, try these first aid tips instead. Restart the phone and remove all sim and memory cards, if there are. Sometimes a faulty memory card is to blame. Perform a factory reset and then manage your touch screen setting later on. If you are able to back your files up before doing the reset that’s better. Because performing a factory reset can erase all your saved documents before.
It’s not surprising for kids these days to know how to use smartphones because they were perhaps exposed to it more now than ever. Although parents have the sole responsibility of looking after them, sometimes you just can’t do it all the time. Until you get a notification that a purchase was just made without your consent, and you’re not even aware of it.
Then that is the only time you manage permission on your settings. To avoid having your card used in unwanted purchases, make sure to add extra security. It can either be using your fingerprint or asks you to key in a password before making every purchase.
In the End
These tips and tricks are a temporary solution. If you have an older phone model, you have the option to get a new one or just simply look for companies who do phone repairs and get it professionally fixed. Just make sure that the companies can also guarantee an insurance if something happens during the repair process or if they can’t repair with the estimated time they promised.
Tricks to Take Better Photos with Your Smartphone
Do you think you must have the best camera on a cell Phone to take better photos? Of course, this is true, but how you take the photos matters a lot. You may have the best camera of a cell phone and still, take low-quality photos and another person may have a low-grade camera on his Smartphone and take great photos.
First of all, you must learn how your Smartphone camera works and together with our compiled list of tips below, you can produce great photos on your Smartphone. It is good to understand that taking photos with your Smartphone is no difference with taking photos with any other camera, so, using the same tips as you could do with any other camera while taking photos with your Smartphone, can make you produce great photos.
Many Smartphone users tend to ignore the camera app that is installed in most Smartphones, however, for someone who is knowledgeable of what they are doing, the camera app can be a great tool to use and get some high-quality photos.
In this post, you will learn some of the important tricks that are especially useful for your Smartphone photography.
1. The camera App- Learn the configuration settings
If you are going to use the camera App that came with your Smartphone, you should learn how the settings are configured and how you can fine-tune the settings to better fir the scene you are taking your photos. The camera app is very beneficial and must not be overlooked. Ensure to fine-tune the aperture, shutter speed as well as ISO to enable the camera to take your photos appropriately.
Although these third-party cameras apps that come with Smartphones today are sometimes complicated to understand, that should not worry you so much since you can get many tutorials on the web that can act as a guide when using the camera apps. In fact, you can find and watch YouTube tutorials or visit the app developer’s website to learn the app settings.
2. Remove any dirt on your camera lens
We use our Smartphones for many things, it could be sending and receiving messages, making calls as well as browsing the internet. While doing all these things, our phones are exposed to dirty and most of this dirty can accumulate on your camera lens thus affecting the quality of the photos taken with the phone. Also as you put your phone in and out of your pocket sometimes the camera lens gets dirty. It could be, spots from other things that are inside your pocket so ensure to clean the lens regularly by wiping any dirt that could have accumulated over time using a clean smooth cloth.
3. Ensure your hands are stable while taking photos
This is something obvious that any camera user must know and when it comes to taking photos with your Smartphone, you must ensure to hold your phone firmly to avoid shaking it as you take photos. It is good to buy a mobile tripod so that your phone is held firmly and if you don’t have a mobile tripod, it is good to find something else that can keep your phone stable.
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