In the same fashion, consumers are increasingly providing their opinion and seeking value for money. The sharing effects of this new media have opened new channels for spreading messages beyond the source of the message at minimal incremental cost. Social is becoming number one priority for a lot of companies. They want to use Facebook, Twitter, LinkedIn and other similar tools to build their brand and customer loyalty.
Majority of these networks are free for consumers thereby allowing marketers to reach their target consumers at an extremely cost. As a result, this media is increasingly replacing the other means to become a primary method of reaching the target audience. Given that this is a new business tool, employers are struggling to find new employees with a proven track record. This has opened up an entirely new career segment which will only grow with time. It will not be incorrect to call this as the new sunrise industry.
The most important quality one requires to make a successful career in this realm is that you must be enthusiastic about connecting with people and listening to what they say. Your primary goal is to engage with your target audience and to have an in-depth knowledge of the use of social media. It has even become essential for HR departments to scour social media sites to recruit new talent or vet potential employees applying to a company.
The only way to learn about this new stream is to jump into the deep end and start becoming active on it. Your first task is to create profiles on as many social media sites as possible and start building a list of fans and followers. Unless you know how to use these sites yourself and have a significant web presence on them, you cannot advise a person or company how to use them. Create an experience of being engaging and interactive. Listen to the chatter on Facebook, Twitter and read the influencers on LinkedIn. Join LinkedIn groups and ask intelligent questions. Answer other people’s questions if you have something valuable to add to the conversation.
On Twitter and Facebook, use hashtags in moderation and follow other social media gurus and popular figures to learn how they engage their audience. Learn the popular lingo and context that is unique to each site and share content that is targeted to each site’s audience. Keep testing and learning, see what kind of content gets the best response and post more of it. Visual content is big, so it might help to learn how to create graphics on the fly so you can respond to popular memes quickly.
One of the best ways to get a quick education in social media and get a job as a social media marketing executive professional is to opt for any one of the courses available through the various institutes below.
With these certifications under your belt, you need to keep learning and continue to grow your own online presence by online advertising, as it is part of your personal brand. Because social media is a very rapidly changing field, with new updates being made almost every day, it is essential to keep up with news in the industry and to share it with your fans and followers.
Many experts in this field choose to specialize in one or more fields of knowledge, such as Lead generation, Facebook advertising or LinkedIn networking. You can choose to do the same as you grow your own personal brand and build a career in this stream.
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