In the same fashion, consumers are increasingly providing their opinion and seeking value for money. The sharing effects of this new media have opened new channels for spreading messages beyond the source of the message at minimal incremental cost. Social is becoming number one priority for a lot of companies. They want to use Facebook, Twitter, LinkedIn and other similar tools to build their brand and customer loyalty.
Majority of these networks are free for consumers thereby allowing marketers to reach their target consumers at an extremely cost. As a result, this media is increasingly replacing the other means to become a primary method of reaching the target audience. Given that this is a new business tool, employers are struggling to find new employees with a proven track record. This has opened up an entirely new career segment which will only grow with time. It will not be incorrect to call this as the new sunrise industry.
The most important quality one requires to make a successful career in this realm is that you must be enthusiastic about connecting with people and listening to what they say. Your primary goal is to engage with your target audience and to have an in-depth knowledge of the use of social media. It has even become essential for HR departments to scour social media sites to recruit new talent or vet potential employees applying to a company.
The only way to learn about this new stream is to jump into the deep end and start becoming active on it. Your first task is to create profiles on as many social media sites as possible and start building a list of fans and followers. Unless you know how to use these sites yourself and have a significant web presence on them, you cannot advise a person or company how to use them. Create an experience of being engaging and interactive. Listen to the chatter on Facebook, Twitter and read the influencers on LinkedIn. Join LinkedIn groups and ask intelligent questions. Answer other people’s questions if you have something valuable to add to the conversation.
On Twitter and Facebook, use hashtags in moderation and follow other social media gurus and popular figures to learn how they engage their audience. Learn the popular lingo and context that is unique to each site and share content that is targeted to each site’s audience. Keep testing and learning, see what kind of content gets the best response and post more of it. Visual content is big, so it might help to learn how to create graphics on the fly so you can respond to popular memes quickly.
One of the best ways to get a quick education in social media and get a job as a social media marketing executive professional is to opt for any one of the courses available through the various institutes below.
With these certifications under your belt, you need to keep learning and continue to grow your own online presence by online advertising, as it is part of your personal brand. Because social media is a very rapidly changing field, with new updates being made almost every day, it is essential to keep up with news in the industry and to share it with your fans and followers.
Many experts in this field choose to specialize in one or more fields of knowledge, such as Lead generation, Facebook advertising or LinkedIn networking. You can choose to do the same as you grow your own personal brand and build a career in this stream.
6 Ways to Improve Your Content Marketing Strategy In 2018
A good content marketing strategy can do wonders for your website if applied correctly. Think about it, if an informative and well-constructed post is marketed effectively across the internet, it will eventually gain the attention of readers and will result in substantial revenues. The days of traditional marketing are almost over and digital marketing services are here to take the wheel which is why we have listed here six ways that you can use to improve your content marketing strategy in 2018.
- Content creation that provides real value
The first mistake that content creators make when they are starting out is that they focus on the monetary aspect of running an online content related business instead of focusing on value creation. This is also the primary reason why such startups fail.
The content you create on the internet, whatever it may be, must be original and attention-grabbing. It should hook the reader from the start and deliver useful information until the end. You will generate more revenue if your entire content marketing strategy is based on value-creation.
But how to create value? There is no shortcut to this. You need to understand your audience and your niche and how these two elements will interact with your content. It is better to take your time, think these factors through, develop an operable strategy and then write your post. The goal is to create content that speaks for itself and leaves your readers enchanted.
- Audience Feedback
If your content is good, you are bound to receive some feedback. It could be criticism or praise; you need to be ready for both. Your content should be so engaging that it leaves your audience with thought-provoking questions.
In order to get a good target audience, you need to delve into some statistics regarding the target audience. You need to find out the demographics and problems faced by your audience and how your content can attract the audience and solve their problems.
Keep in mind that performing a target audience analysis is a guideline, not a rule of law. It is helpful, but sometimes it might be counter-intuitive.
- Determine Your Distribution Channel
Allow me to give the reader a reality check: everybody does content marketing. It has become so overused yet individuals and organizations still do not have a clue about the many out-of-the-box approaches that can be used. You need to think like a businessperson if you want to determine your distribution channels. Even if you are just a plain and simple blogger, you need to understand which distribution channel will fit your content best.
But let us talk about the quintessential online business. If you are trying to deliver a product or service to the audience, you need to understand what type of sales approach or product positioning will net the most revenue for your business. You need to create a good content distribution system and a support system that is in accordance with the cost and benefits.
- Confidence against competitors
The reality check I discussed in step three becomes even more complex when you realize the amount of competition you are facing. If your niche is about economic journalism, then you have to be aware of the giants that are already operating within that niche. If your content is not up to par with the industry or beyond it, then you are going to have a troublesome time facing your competitors.
Effective research is the key here. In order to create content that is of superior quality and unique nature, you need to sit down and perform sound research. Your research might eventually result in the creation of high-quality content that might out-do your competition.
- Seize the Live Video Trend
The live video trend is becoming more and more common on social media these days. From post-match press conferences to full-blown seminars, every business is riding the live video wave to engage audiences with their brand and it is high-time that you start doing the same.
Writing an informative article is a very good business strategy, but it only grabs the attention of a handful of audience i.e. those that like to read. You need to target all of your audience, and for that purpose, the video platform works better than articles. You bring the element of authenticity to your brand and engage the audience in a more candid manner with live videos.
For blogs, the live video could be related to a live book review or a live session with the fans. For businesses, it could be a new product launch or an engaging product promotion video. The sky is the limit when it comes to using live video.
- Spice Things Up
The reason why I have stated that most content marketers do not have a clue about the more engaging content marketing methods is that they have never think out-of-the-box. You need to boost your marketing methods, think differently and spice things up by changing the content marketing techniques.
What if the changes fail to deliver? That is an understandable worst case scenario. The solution to that is simple, revert back and keep on adjusting. Your marketing strategy must not be rigid, but should always be in a state of flux. The use of live video in content marketing came about as a result of the flux-state. You need to perform constant trial and errors, which is the only way to succeed.
The whole content marketing industry is continuously changing and evolving with new techniques every day thanks to which organizations are achieving better product branding. As an online business owner, you need to ascertain the factors that can add value to your content and then act accordingly by adjusting those changes to your content.
Lastly, remember that chasing trends can keep you in the loop but in the long-run quality and uniqueness are the few factors that can make your content a hit. So, channel your efforts into content that contains some value in order to achieve stellar results.
5 Strategies for Better Advertising on Instagram
The advertising Instagram has established itself as one of the most interesting options of digital marketing in recent years. Since it shares the same advertising interface as Facebook, it offers a lot of tools and interesting options for marketers; Whatever your type of company and your goal, you will surely find the ingredients to create the campaign of your dreams.
But sometimes we can get lost in such complexity and not be clear about the best options for our case. To get the most out of Instagram advertising and not waste time, effort and budget, you must be very clear about your strategy. To know how you can define it, read on!
Why are you interested in advertising on Instagram?
Instagram is one of the most powerful social networks of recent years, and unlike some other “fashionable” networks, is fully implemented among the public of our country. At SkWebSolutions; one of the leading US logo designing companies, we believe that advertising on Instagram is a safe bet , and this data gives us the reason:
- Only in Spain, Instagram has more than 12 million users. Globally, this network has no less than 250 million active users per day.
- Spaniards are particularly active in this social network, since they create 150% more content in Stories than the global average. We are attracted to try new formats and we are willing to accept them in the advertising we consume.
- Advertising on Instagram is particularly interesting for brands that target a young audience, since 42.8% of users of this network are between 19 and 24 years old and 33.9% between 25 and 34.
- Instagram is a reference network for finding new content, both personal contacts and celebrities and brands. In fact, it is a very popular network among influencers, and the promoted content enjoy special acceptance compared to other networks.
- The Instagram advertising platform is very versatile, which allows us to adapt the campaigns to our objectives, our audience and the characteristics of our brand.
5 strategies to wipe out your Instagram advertising
1) Identify in which phase of the conversion funnel you are
The conversion funnel is a key concept to understand the journey of the client and optimize the marketing of our brand. It is a graphic representation of the entire customer acquisition process; It is funnel-shaped because not all contacts that show interest end up generating a conversion, so the volume narrows as we go.
In general, we usually distinguish the following phases or stages of the conversion funnel:
- Awareness (pre-entry phase in the funnel): the user realizes that he has a need.
- TOFU (top of the funnel): the user starts looking for information to respond to that need. This phase is characterized by very general searches, such as “how to get fit” or “more effective exercises for X”. Here our role is to raise awareness about the brand and the need.
- MOFU (middle of the funnel): the user is evaluating different options, for example, gyms to sign up for. Therefore, we must teach him how to choose a solution.
- BOFU (bottom of the funnel): the user has considered the available options and remains interested in our brand. It is time to put all the meat in the spit to make you decide to buy.
- Conversion : the closure of the funnel, when the user becomes a customer.
As you probably know, each of these phases is good for a different type of advertising, and advertising on Instagram is no exception. For example, if a user is in the early stages of consideration, an ad focused on the purchase will not be effective. But if you’re ready to buy, you have to take the opportunity and not just offer generic content.
2) Adapt the type of ad to your goal
If you are already clear about which phase of the conversion funnel you are targeting and what you want to achieve, the next step is to “translate” your strategy to Instagram advertising. And is that each stage of the funnel corresponds to a specific type of announcement. Luckily, Instagram Ads have options to meet all possible needs.
In the TOFU phase , we are looking for users to start recognizing the brand, but we do not have a specific conversion goal. The types of ads that best suit this phase are those of interaction with publications and those of video visualizations.
In the MOFU phase , we look for the user to start interacting with our website and, if possible, to register with it. Once again, the advertising on Instagram offers us several types of ads that can be adapted to these goals: those of records on the web, those of generation of leads and those that direct traffic to a website.
Finally, in the BOFU phase we look for the user to perform a specific action and linked to the conversion. To achieve this, we can launch interaction announcements with an application, conversions on a website (linked to the purchase) or installations of an application.
3) Find your ideal audience
In addition to choosing the type of ad suited to our goal, we must also carefully consider the issue of segmentation. Instagram offers many options for creating publics for ads, but it is important to know what exactly each implies and use them appropriately.
Once again, the type of segmentation to choose will depend on the objectives of the campaign and the stage of the funnel in which we find ourselves.
In the initial acquisition phase , what we seek is to reach a large number of users, so the segmentation will be based on general parameters such as:
- Broad demographic data such as age, sex, location or language.
- More specific data, such as educational level, important life events, composition of the home, etc.
- Behaviors: here we can find things like shopping habits, the use of devices or certain activities, for example, a regular video game player.
- Categories of partners: typologies of consumers contracted to third parties through Instagram, for example, car model.
- Interests: broad (for example, “kitchen”) or specific (based on user activity on Instagram).
In the middle part of the funnel, a strategy widely used is “prospecting”, which is based on locating audiences similar to those we already have. For this, we can use these two tools:
- Personal audiences: are audiences based on data provided by us, for example, a database of customers or visitors to our website.
- Similar audiences: the next step is to create an audience that resembles a previous one, in order to locate other users potentially interested in the brand. We can adjust the desired similarity percentage to expand or reduce the audience.
And finally, in the final part of the funnel we can play with remarketing to once again impact an audience that is ready to convert.
4) Choose the location of the ads well
When it comes to advertising on Instagram, there is another key factor besides the type of ad: the location. And here we can also choose where our ads are displayed to customize to the fullest. There are two great options:
- Show ads in the News Feed . In turn, here we can choose between different creativities: static images, videos, carousels …
- Show ads in the Stories . In this way, we take advantage of the notoriety of this format, which, as we have seen, stands out especially among Spanish users. Here we recommend opting for the video format, since it is the one that gives the best results.
5) Always measure the results
Along with all these customization and targeting options, Instagram also offers a lot of data on the performance of ads and campaigns. Take advantage of them!
No strategy is complete without a measurement plan and reports . So if you want to succeed with your Instagram advertising, establish regular controls and do not stop testing to see what works. The results will be worth it.
Do you want to know more about Instagram Ads?
I hope these strategies have helped you put your ideas in order, but there is still a lot of material to cut. If you want to see these strategies in detail with ideas and practical examples, know how to adapt the campaigns to your conversion funnel and choose the best segmentations and publics, you can not miss our free ebook on Instagram advertising strategies .
The 8 Steps of a Marketing Plan in Social Networks
If you want to conquer the world, you need a plan. The marketing plan social networks s is like the plane would you use to build your house without it, you’re completely lost and your actions meaningless , or worse, be offset between them.
To avoid starting to build on the roof, your marketing plan on social platforms has to be clearly defined before publishing your first tweet. But do you know where to start? Do not worry: with this plan in 8 steps, you have it done.
How to create a social media marketing plan in 8 steps
1) Establish objectives for your presence in social networks
The first step to a solid marketing plan is to define what you want to achieve . Without objectives, you can not know if what you are doing works or measure the return on investment. The idea is that your social network objectives respond to the general goals of your company.
To establish objectives that really make sense, remember the English acronym “SMART”:
- Specific (specific)
- Measurable (measurable)
- Attainable (reachable)
- Relevant (relevant)
- Time-bound (with a deadline)
The second point, the measurement, is very important to determine the success of the project. Instead of focusing on indicators such as “likes” or comments, think in terms of KPIs that have a real impact on the business. Keep in mind the use you are going to give to the different channels, since you may want to measure different things in each one of them.
2) Learn everything you can about your audience
If you know the recipients of your communication in depth, you can create contents that fall in love with them. In addition, this will help guide you on the path to conversion.
To begin with, you can create a profile of your ideal follower to have a clearer picture of what you are looking for. Search for real data about the profile of users of different networks and the analytics of your page; This will not only help you to refine your strategy, but also to be more effective when launching advertising on social networks.
3) Investigate the competition
In all likelihood, your competitors will also be using social media, and that means you can learn from their actions and incorporate these lessons into your marketing plan.
Doing an analysis of the competition will help you understand who your competitors are and what they are doing well (or not so well). You will have a global image of what the expectations of the users in your sector are and you can adapt to them.
This analysis will also help you find opportunities and market gaps. For example, your competitors may have focused on Facebook, but Instagram is still a terrain to explore. So, instead of competing directly with them, you can make yourself a site in other networks.
When analyzing the competition, the social listening is your ally. Track the brands of the competition and the keywords of your sector and follow up on the results regularly.
4) Do an audit of social networks
In this step you will start by analyzing what you are currently doing in social networks (if you already have presence in them). Try to answer these questions:
- What is working and what is not?
- Who is connecting with your brand in the networks?
- In what social networks is your target audience?
- How is your presence on social networks compared to the competition?
Once you have this information, you can use it to see how to improve and add these insights to your marketing plan in social networks.
The social network audit is also a good time to solve these two pending tasks:
- Check if you have any account that no longer serves you. If you do not have a clear objective and you are not giving the results you expect, you may need to make a change of course or even eliminate it altogether. Remember: it is better to have an active and focused presence in a few channels, than to try to reach everything and fall short.
- Detect possible impostor accounts, that is, accounts of other users posing as your brand. Remember that you can check your profiles on Facebook and Twitter so that your fans know who they should follow.
There is a list of nurseries in Abu Dhabi who produces quality digital marketing auditor.
5) Create profiles in social networks and improve previous ones
The time has come to take action! At this point, you need to be very clear about what social channels you are going to include in your marketing plan and what your strategy is in each of them. For example, you can use Instagram Stories to post tutorials and Twitter for customer service. To further center your network presence, try writing a mission for each channel summarized in a single phrase.
Once you have decided which channels you will be in, it will be time to create profiles or optimize the ones you already have. Make sure you fill in all the information fields and use keywords adapted to the user’s search habits.
6) Get inspired!
Although it is important that your brand is unique and demonstrates, it is also a good idea to be inspired by the best success stories in your sector.
All social networks include success stories that show how brands are using their tools. You can usually find them in the information sections for companies in each social network.
Another very interesting option is to look for digital marketing prizes , such as The Facebook Awards and The Shorty Awards, and see what the winners are doing.
Finally, you can also ask your followers directly or do social listening to see what their online behaviors are and how you can take advantage of them in your social media marketing plan.
7) Create a content calendar on social networks
Sharing valuable content is essential, but it is also essential to share it at the right time. A good content calendar will help you maximize the impact of your publications and make your team’s life much easier.
The content calendar should include the dates and times in which you will publish each type of content in each channel. It is the perfect place to plan all your activities on social networks, from images and links to blog articles and videos. In this way, you will ensure you distribute the content correctly and take advantage of the “peak hours” of social networks. To see the live example visit the twitter page of Furniture upholstery Dubai, check out their past one year tweets to better understand how to manage your content calendar.
Depending on the objectives of each network, you will have to decide on an appropriate distribution of contents . For example, you can define that 50% of the content will be focused on driving traffic to your blog, 25% will be curing content from other sources, 20% will be aimed at objectives such as lead generation or conversion and 5% The rest will refer to the culture of your company. As a general rule, it is often said that 80% of your publications should inform, educate or entertain your audience and only 20% should include direct promotion.
8) Test, measure and adjust the strategy
Developing a marketing plan is an essential first step, but you should keep in mind that it is impossible to get it right the first time. In addition, social networks are a changing environment, so you will have to adapt to the habits of users.
Therefore, include in your plan periodic controls and tests to analyze what you are doing and see how you can keep improving. Thus, your presence in social networks will be more effective than ever.
6 Ways to Improve Your Content Marketing Strategy In 2018
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