Despite the skeptics and detractors, nothing improves your site’s visibility like continuously providing high-quality content. White hat SEO has outperformed black hat SEO and this clearly illustrates that content marketing, especially for a small organization with limited content marketing resources, has the potential for long-term organic success.
We can use the ranking authority of other websites to drive organic referral traffic to our sites.
Luckily, you don’t have to rank your site to get organic traffic. If your website is in a highly competitive field, there are workaround techniques you may use to boost web traffic without spending a dollar on pay-per-click (PPC) advertisements.
When the keywords are Highly competitive
Active social engagement is a big generator of organic traffic. In other words, if your competitors have social media clout, they may persuade thousands of individuals to promote their message. As a result, search spiders crawl, index, and rank the web page. Even a tiny firm with a modest budget might benefit from social engagement.
It’s conceivable that your rivals are targeting keywords that you haven’t come across yet. And you might not locate such keywords if you utilize Google AdWords Keyword Planner or any other keyword research tool so take a cue from your competitors when selecting keywords.
Guest-Posting
Instead of focusing just on on-page SEO, consider generating leads by guest blogging on reputable sites in your company’s area. For example, the first SERP for the phrases “SEO agency” and “SEO tools” contains domain authority websites such as Moz, Ahrefs, Backlinko, and Hubspot.
Make an offer to sponsor the material
Assume John offers a product for therapeutic purposes that “decarboxylates” cannabis.
Selling this medication is difficult, mostly because patients are unfamiliar with the term “decarboxylation.”
Naturally, ranking for the term “what is decarboxylation” is an important stage in their customer’s conversion process. The issue is that the term is dominated by authoritative, niche-relevant websites.
While John should continue to create and optimize material on the issue, ranking might take years.
That is insufficient while attempting to create a firm.
We decided to contact such authoritative websites and offer to “sponsor” one of their pieces.
Bolster Your Digital Reputation
In this day and age, you must optimize the “you” in yourself. In other words, you have an impact on every area of your small business.
You’ll struggle to gain organic traffic if you don’t respect people or appreciate your blog readers unless you hide behind a pseudonym. Your reputation on the internet is your cash. If you lose it, you’ll work especially hard to recover it, if you can recover it at all.
Building an internet reputation requires both time and money. Be prepared to invest money if you hire an internet reputation management organization to assist you to eliminate or diminish bad reviews, low-star ratings, and complaints.
Invest in video marketing
This one is for all of you e-commerce merchants out there. Assume you’re in the business of selling men’s hair care goods, such as your private label shampoo and conditioner as well as other brands. Unfortunately, there is a lot of interest in men’s hair products, and several of the main search phrases have extremely high keyword difficulty (KD) ratings.
Fortunately, there is a rather straightforward way to rank on the first SERP without ranking for high-KD search phrases. The secret is to provide video content for your store’s YouTube channel.
Content is (still) king
Despite the skeptics and detractors, nothing improves your site’s exposure more than continuously creating high-quality content. Black hat SEO practices will only bring visitors to your site once or twice, and sooner or later, Google and other search engine operators will catch on and punish your site.
Leave the dubious techniques to your rivals. Instead, take the high road and generate exceptional material that your readers will want to share with their friends and coworkers.
Having a better visibility of your website pages in the search results not only garners attention and attracts prospective customers to your business but also nourishes the existing ones. Here are 5 best Search Engine Optimization Tools for you to check.
Conclusion
Hope you’ve found this guide to increasing organic traffic to your site without ranking in Google’s top 10 SERPs to be useful.
You don’t have to let Google govern your business success. They may have penalized you in the past and ruined your chances of dominating the top 10 organic search results.
There are alternatives available to you. If you can’t get to the top, use other people’s websites to drive traffic to your own. You’ll generate a lot of organic and referral clients to your business if you embrace social media marketing and pay greater attention to serving the user. There isn’t a way to get around it. It needs perseverance and sound judgment. Have you tried any of these strategies for generating organic traffic without ranking in Google’s top ten results? We’re looking forward to hearing from you.
We are the optimistic bunch at the digital marketing agency in India committed to a flawless digital agenda to complement your business model. We explore the limitless opportunities, create a winning strategy with a dose of imagination and creativity aptly added to it and lay the roadmap for your business to transform and outperform.