Search engine optimization, also known as SEO (the term comes from the initials of the English Search Engine Optimization) is a tool that helps search engines like Google to find out if a Web site is more or less useful for users who have become one search. It can work through certain technical processes, such as changes in the structure of the page or in certain information that can cause that website to have much more visibility in search engine results.
In this article, we want to give you certain notions that serve as a basis so that you have no doubts when choosing how to prepare your articles and how to position your content.
The bases of organic SEO: URL, Title, and Description.
How to optimize URLs?
One of the most important issues in the SEO issue is to correctly choose the URL, SLUG, or permalink because once you choose it, you will not be able to change it again. It is very important to choose the URLs correctly, that they contain some of the keywords to be used and that they are well organized, preferably with the main keywords at the beginning. It is also important that we use hyphens between words and that it is not excessively long; for that, we can ignore articles and prepositions.
How to choose the META TITLE correctly?
Don’t confuse the SEO title with the main or social media title. The SEO title is very important since it is the one that appears in search engines like Google and does not have to coincide with the main title of the Web page, although it should be closely related.
To be an optimal Meta title, it must contain any of the keywords to be used, preferably at the beginning, not longer than 60 characters, and be unique, that is, there should not be more than one page on your website with the same qualification. This is important.
There are tools like this one from DMOZ to check the quality of a title and how it would be displayed on Google that can be very useful.
How to make the best META DESCRIPTION?
An optimal Meta description should describe the content of the page as completely as possible in a minimum of 70 and a maximum of 160 characters containing the keyword (s) at the beginning if possible.
Why is it so important? Because it is one of the parts that help you the most to position the content in Google since it is one of the texts that the user sees before deciding whether to enter your page or in others that show related content. That is why the Meta description must be as adapted as possible for Google spiders containing some keyword (without passing us that Google is very clever. And it does not have to be robotic. That is, you must use the most relevant keywords of the article, but showing it in a natural way.
How do I control these three parameters: URL, Title, and Description?
I assume that you all have a content manager and do not have HTML knowledge. If not, you can see how to do it in the following links: Title and Meta
But since almost everyone who works with me does it with the WordPress platform and you have the Yoast SEO plugin installed, I am going to briefly explain how to do it with that tool. This plugin allows us to easily fill in the three parameters that we have highlighted before: URL or SLUG, Title, and Description.
By choosing the target keyword, which would be the most important word on our page and should appear in the title, in the slug, and in the Meta description, before filling in any of the three fields, we will be able to see how a series of points will skip. That will guide us while we fill in and that will serve as a small help to see if we are doing it well or not. This will turn the semaphore that determines the quality of SEO from red to green or amber depending on how well we have done.
How to make a website optimized for SEO
If you already see that you are clear about all these concepts that I am going to talk about, you need to finish with the following point to discuss: how to make a web page optimized for SEO:
And is that nowadays, doing SEO is no longer an option, it is totally necessary if we want to get to the top of the search results. This allows users, through a natural search, to find us and access the service we offer.
1. ACCESSIBILITY
Accessibility is essential and this aspect is influenced by many parameters such as the loading speed of the page on the server, the robots.txt file which will be the one that tells search engines which pages within your website you want to index and which ones you do not, the sitemap.xml that will contain in the form of a tree the list of all the pages to be indexed in search engines. It is very important that you are clear about each and every one of these concepts because they will be crucial and essential to leave a good SEO and optimization base on your website.
2. INDEXABILITY
The next point to deal with is to check that Google is indexing your website correctly, and I am not only talking about text type content, but also images, PDF documents, videos or etc. This point is extremely important and is that in order to position a website, we must first make sure that search engines are accessing it by tracking and accessing it and all it’s content correctly and are indexing it in their guts. A quick and easy way to see how your website is indexed is by typing in Google “site: URL”, for example,” site: mydomain . com “. The Webmaster Tools tool that I have mentioned before can also be useful.
3. CONTENT
Developing quality content is another of the key points of success, and that is that having texts and images of interest to users is one of the keys for you to be able to position your website in a natural way.
You will need to publish “articles that give visits” and keywords “that have searched”. You will have to work very well on the SEO of each of the texts. There are tools such as Google Trends that will help you know which words or terms are trending and you will be able to compare which words users search the most.
4. STRUCTURE
The fourth point, and one that I consider very important in order to achieve an optimized website, is the structured use of the information within the page. And it is essential to transmit information to search engines about what a page is about in the most correct and orderly way possible. The use of heading labels h1, h2, h3 … for the titles of sections and subsections, always use alt tags (alternative text) in images, the use of bold in texts to highlight can be crucial in the positioning of a Web page.
Now that you know a little more about organic positioning and how to optimize your website for SEO.
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