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Why Optimize Google My Business Place



Google My Business Place

Research has shown that most people use search engines to get “real world” results. What that means is that when most people search, they are looking to find an actual local destination that they intend on visiting soon. Businesses can benefit from this discovery by employing Google my business optimization.

Google My Business Places is a service that allows businesses to place listings in Google’s local business directory. However, many businesses have not taken advantage of this feature or have not claimed listings that are automatically created by the Google search engine.

People find businesses through Google My Business Place
Google My Business

The Google My Business listing is the probably the most important factor in attracting more targeted customers directly from the Google search engine. Users do not have to specifically search on Google Places or Google Shopping to see your Places listing. Depending on the keywords and the user’s location, Google determines whether it is appropriate to display local business results on the search engine results page (SERP).
At that time when Google decides to show local place listing result on ordinary searches, it comes to the top of the page. Also, a map is included that will allow users to easily find local destinations that they wish to visit.
Google and other search engines have spent much money and effort researching search terms that are likely to indicate a user is interested in local results. They do this by studying the behavior of users when they search for certain keywords.  If Google detects these keywords during a search, it triggers the search engine to look for the best listings in Places. However, Google may display only a few results on the first page and never more than 10 results.
Therefore, it is important that businesses optimize their Google Places listing using the latest internet SEO (search engine optimization) techniques.

Read Also: How to optimize for Google My Business Place