The term branding people use it interchangeably with logo design, identity design, and even sometimes typography, and maybe we need to set the record straight.

Branding is not what a lot of people think it is. It’s not a logo. A logo is just a useful tool for the branding process of business but it’s not a brand. It’s a symbol of the brand. A brand is a feeling of what people perceive about the product, service, or company. Every customer has their own experience with the same product. In the same way, each consumer carries a different brand image of the product. It’s a business reputation. Yes, the process starts with a designing logo, pitch, story, banners, and advertisements but the branding is the result after the application of these things.

“Branding is not what you claim but it is what people think about your business.”

How do Branding services affect the business?

The product, design of product, message we are giving. Everyone in the company doing something for the brand affects the reputation of the business. Branding is a big business. It requires a lot of funds for big promotions and advertisements.

• Product Quality
• Customer Support Service
• Reviews
• Employees Behaviour
• Engagement in Social Service

Examples of Big Brand:

• Coca-Cola: Their logo was created back in the ’20s and since then the company has never changed it. The simple reason behind it, because it has become a symbol of recognition among people.
• Nike: In the case of Nike people recognize their line of products with a symbol of tick. They don’t need to put the name on every product.
• Apple: Everyone knows an apple bite image. That’s the logo of Apple company. Now the company doesn’t use its name, they just put a (logo) symbol.

Importance of Branding:

When a buyer buys in a product category what company’s come up. Resonate with the audience to create impact and memorability build trust convey purpose.

1. Provides Good Reputation:

Although reputation is an intangible asset it matters the most in business. Brand reputation means the product’s image in people’s heads. Branding services helps in making the product trustworthy in the market. When a customer has an intention to make a purchase of the product. The decision depends on the reputation in the market, checking reviews online, asking someone who has already used it, and comparing with other competitors. So, when a customer finally buys it that shows a high level of trust in the brand. A brand reputation can be positive as well as negative in the market depending on the consumer reviews after use. Technology has changed the way consumers search for brand reputation. Now, online brand visibility and interaction with a brand are at your fingertips. There is a lot of transparency when it comes to brand engagement with the customer. The entire world can see who is the man behind building a brand and how brands interact with the viewers. Seeing a human face behind a brand brings more trust and loyalty.

2. Acquires Customers Easily:

A well-established brand is perceived as a no-fault product. So, that makes the customers choose a branded product over a non-branded one. Every person in the market is familiar with brands due to their excessive marketing and word of mouth. And any person will buy a product that seems familiar to them. People are okay to spend a little more money to buy branded stuff than going for non-branded. Non-branded things seem risky purchases to the people and no one wants to spend money on an inferior product. This is how a branded product acquires customers easily. A brand is also perceived as a symbol of luxury to customers.

3. Increases Profitability:

Generally, branded products are placed pricey and people don’t even think twice to spend a chunk of money in the assurance of good quality. Per customer profit margin increases in a positive brand. Although you can get the same quality product at a lower price due to brand equity it charges more and increases the profit margin than competitors. A major reason for the price hike is due to promotion and advertisement. The advantage of a positive reputed brand is that it attracts a lot of customers. More customers, more purchases, more sales and that brings profitability. In the case of Apple accessories, people dream to buy them in spite of its excessive price hike that’s the power of branding for profitability.

4. Increases Business Value:

As brand gets popular over years. Consistent advertising keeps the name in the customer’s head, business don’t let their customers forget about them. This is how the business value increases.

Capturing the marketplace and positioning itself at a higher place attract customers who intend to make repeated purchases. When the brand increases its value, it gains loyal customers. It’s not just a value of a business, it simply means the value of products or services.

5. Unique Identity

Every brand establishes and promotes itself as a unique product. The uniqueness in it makes it stand out of crowd. A brand makes itself unique by the easily recognizable logo, attractive product design, and its packaging, by choosing unique color and taste. Huge finance is invested to appear bright in the crowd. The advantage of having a unique identity increases the chances to charge a higher price from customers than competitors. Like Starbucks unique identity is its taste and they write customer’s names on it to make their customer feel special. It separates it from other coffee brands.

6. Creates Wide Awareness

The brands are globally recognized due to their advertising and promotion in every country. So, when it launches a new product in its line their customers look forward to it and anxiously wait for the launch. The new launch has become a buzz in the market. As you can relate big brand like Nike and Apple logo is globally recognized by the public. The kind of advertisements they make is relatable to every distinct country’s culture.