One of the most potent innovations in recent times is transparent screens which have taken the experience of digital signage to the next level. It is futuristic in its aspects as it shows an array of information while at the same time allowing its background to continue to remain visible. In this article, you will learn about why you should get transparent screens for your business establishment as well.
Impact of transparent screens
Some of you can wonder what benefits a transparent screen can bring to your business. Well, those of you who follow latest developments in the world of technologies will know that this particular tech had been around for a while but was used only as a part of ordinary displays for LCDs. Many restaurant owners use transparent display boards to create beautiful patterns in designs which make the displayed content come alive and can often seem like a holographic display.
An appropriate solution for self-service stations
All self-service establishments have to rely on clarity in conveying correct information to function smoothly. Customers must be able to find out how they can manage this system like pros. For this purpose, transparent displays will be highly beneficial so long as the content you put up is not difficult to understand. To get a better understanding, you can take the example of how transparent screens are used in restaurants and convenience stores. When a transparent screen gets used as doors for installations like coolers, you will be able to easily provide simple information about all the products which are behind this display.
Transparent screens can also be used in grocery, restaurants and fast food chains to display the prices for all the products which are stored inside coolers, easily and efficiently. Customers will be able to see the prices while they can still notice the products behind. Standard traditional signage and stickers cannot be used for highlighting the features of the products unless they block the sight of the products. Also, you will be able to use transparent screens for displaying various special offers which can also be styled as advertisements for your displayed products.
Fast food chains can use transparent screens in order the self-service processes much easier and also a lot more friendly experience as the requirements for having dedicated staff to help customers will be not needed.
Transparent displays can be used in all industries
Transparent screens can be quite effectively used to display advertisements on your restaurant’s windows. Cooler doors and glass shelves can easily display information about products. These will make information more readily accessible in various places like a shopping mall or a museum.
These screens have been used for conveying information for many years in liquor shops and grocery stores, and today they are used further to provide more information about products and unique features. One of the most essential benefits of these screen displays is that they have the ability to give you almost all the benefits of digital signage and boards in displaying information and highlighting the features of your products and they will not block the customer’s views either. Thus it will engage potential customers more acutely, and they will also be able to process information faster and make quick decisions about whether they want to buy your products or not. Transparent screens help in expanding your limits in displaying product information and content.
Your advertising efforts will get a boost
The central goal of advertising is in catching the attention of a potential customer, and transparent display boards excel in this function. The practical applications, which have been highlighted so far, reflect how you can use clear digital signage in your establishment also. Transparent TV menu boards will help you generate more sales in your restaurant and make your menu and advertising become a more natural aspect of your establishment. Today transparent TV menu boards are not just part of liquor shops, but they have found broad applications in hotels and in football stadiums too. Many merchandisers use transparent digital boards. They use it in overlaying the text which describes their products and its features inside and can even show the videos of these products when they are in use. Jewelry shops, electronics stores, and cosmetic stores all have started using transparent display boards.
The essential reason for this popularity is that transparent display boards offer a lot of clarity, they do not look cluttered or cumbersome while providing information. Transparent menu boards are useful because of this reason only, they will not only display the price of a food item but will also show the product alongside so that the customer can get a better understanding of the product. It makes digital display boards more functional and increases its usability.
You can get a lot of designs for the display on your TV menu boardonline from various websites at attractive prices. The combination of high quality digital signage and attractive content always wins hearts of the audience!
A digital signage is mandatory for the future of your business establishment. They offer a range of benefits which were unavailable in previous static display boards. With digital display boards, you can update the content as many times as you want with relative ease and comfort. You can put images, videos and audio content alongside the more traditional textual content. Transparent display boards will be the future of digital signage as articulated in this article. It is more interactive and will allure onlookers and entice customers to step into your restaurant and buy food items. Hopefully, you will now consider getting one for your establishment soon.
Is Your Search Engine Optimization Company Right for You?
Search Engine Optimization is something that every business owner with an online presence needs to incorporate into their business plan. Fortunately, you don’t have to learn SEO yourself, since there are many companies that offer organic search engine optimization, but that doesn’t mean you should just hire the first company you come across. It’s also important to know what you’re looking for in an SEO company so you can be sure to choose the right one.
What should you be checking for in a great search engine optimization company? Let’s take a look.
There’s nothing saying those that are new to SEO won’t be good at it, but this is your business we’re talking about here. That means you’re probably going to want the best you can hire at organic search engine optimization. Even if the company is new, as long as those running it has the experience necessary, you will benefit. Having several years of SEO under one’s belt makes it far easier to spot problems when examining a website that isn’t bringing in the anticipated traffic.
2. Interest in New Techniques
No matter how experienced the person who works on your search engine optimization is, you’ll lose out if they aren’t in constant pursuit of the latest methods of ranking. The search engines, Google, in particular, don’t just set up a system and leave it, they are constantly changing the way they rank websites. A good search engine optimization company will be watching the changes with an eagle eye and implementing new methods of catching the search engines’ attention.
3. Great Results
No one can guarantee specific ranking results because this depends on any number of things, but you can certainly look at what the company has previously accomplished. Seeing the results that previous clients have had is a good way to decide if you are going to be able to work with the company and what you should expect in terms of successful search engine rankings.
4. Playing By The Rules
There are plenty of techniques for getting fast rankings but many of these are actually blackhat or forbidden techniques. If you’re found to be using them, you could end up with a serious penalty, being removed from the search engine listings! Needless to say, you don’t want to sign up with a company that uses this type of optimization. It’s not a good long-term solution and will only give you a little boost for a short time. Then you could pay the price for a very long time. Instead, stick to organic search engine optimization companies that will keep things on the straight and narrow and get long-lasting results.
5. Great communication.
Unfortunately, not everyone is good at communicating and customer service. Find a search engine optimization company that will keep you in the loop as to what they are doing and you’ll be far better off. It really helps to know what is happening and what the plan is to improve your website rankings . . . without having to try multiple times to communicate with the company. Look for a company that is happy to answer your questions, as well, since you should know what is happening in your business, even if you aren’t very familiar with SEO.
Search engine optimization is vital if you want to beat out your online competition. You need the search engines to pay attention to your website and if you don’t have the time to figure out everything yourself and implement it, then hiring an SEO company is a good way to go. An organic search engine optimization company will be able to help you find the best keywords for your business and then implement everything into your website.
6 Ways to Improve Your Content Marketing Strategy In 2018
A good content marketing strategy can do wonders for your website if applied correctly. Think about it, if an informative and well-constructed post is marketed effectively across the internet, it will eventually gain the attention of readers and will result in substantial revenues. The days of traditional marketing are almost over and digital marketing services are here to take the wheel which is why we have listed here six ways that you can use to improve your content marketing strategy in 2018.
- Content creation that provides real value
The first mistake that content creators make when they are starting out is that they focus on the monetary aspect of running an online content related business instead of focusing on value creation. This is also the primary reason why such startups fail.
The content you create on the internet, whatever it may be, must be original and attention-grabbing. It should hook the reader from the start and deliver useful information until the end. You will generate more revenue if your entire content marketing strategy is based on value-creation.
But how to create value? There is no shortcut to this. You need to understand your audience and your niche and how these two elements will interact with your content. It is better to take your time, think these factors through, develop an operable strategy and then write your post. The goal is to create content that speaks for itself and leaves your readers enchanted.
- Audience Feedback
If your content is good, you are bound to receive some feedback. It could be criticism or praise; you need to be ready for both. Your content should be so engaging that it leaves your audience with thought-provoking questions.
In order to get a good target audience, you need to delve into some statistics regarding the target audience. You need to find out the demographics and problems faced by your audience and how your content can attract the audience and solve their problems.
Keep in mind that performing a target audience analysis is a guideline, not a rule of law. It is helpful, but sometimes it might be counter-intuitive.
- Determine Your Distribution Channel
Allow me to give the reader a reality check: everybody does content marketing. It has become so overused yet individuals and organizations still do not have a clue about the many out-of-the-box approaches that can be used. You need to think like a businessperson if you want to determine your distribution channels. Even if you are just a plain and simple blogger, you need to understand which distribution channel will fit your content best.
But let us talk about the quintessential online business. If you are trying to deliver a product or service to the audience, you need to understand what type of sales approach or product positioning will net the most revenue for your business. You need to create a good content distribution system and a support system that is in accordance with the cost and benefits.
- Confidence against competitors
The reality check I discussed in step three becomes even more complex when you realize the amount of competition you are facing. If your niche is about economic journalism, then you have to be aware of the giants that are already operating within that niche. If your content is not up to par with the industry or beyond it, then you are going to have a troublesome time facing your competitors.
Effective research is the key here. In order to create content that is of superior quality and unique nature, you need to sit down and perform sound research. Your research might eventually result in the creation of high-quality content that might out-do your competition.
- Seize the Live Video Trend
The live video trend is becoming more and more common on social media these days. From post-match press conferences to full-blown seminars, every business is riding the live video wave to engage audiences with their brand and it is high-time that you start doing the same.
Writing an informative article is a very good business strategy, but it only grabs the attention of a handful of audience i.e. those that like to read. You need to target all of your audience, and for that purpose, the video platform works better than articles. You bring the element of authenticity to your brand and engage the audience in a more candid manner with live videos.
For blogs, the live video could be related to a live book review or a live session with the fans. For businesses, it could be a new product launch or an engaging product promotion video. The sky is the limit when it comes to using live video.
- Spice Things Up
The reason why I have stated that most content marketers do not have a clue about the more engaging content marketing methods is that they have never think out-of-the-box. You need to boost your marketing methods, think differently and spice things up by changing the content marketing techniques.
What if the changes fail to deliver? That is an understandable worst case scenario. The solution to that is simple, revert back and keep on adjusting. Your marketing strategy must not be rigid, but should always be in a state of flux. The use of live video in content marketing came about as a result of the flux-state. You need to perform constant trial and errors, which is the only way to succeed.
The whole content marketing industry is continuously changing and evolving with new techniques every day thanks to which organizations are achieving better product branding. As an online business owner, you need to ascertain the factors that can add value to your content and then act accordingly by adjusting those changes to your content.
Lastly, remember that chasing trends can keep you in the loop but in the long-run quality and uniqueness are the few factors that can make your content a hit. So, channel your efforts into content that contains some value in order to achieve stellar results.
5 Strategies for Better Advertising on Instagram
The advertising Instagram has established itself as one of the most interesting options of digital marketing in recent years. Since it shares the same advertising interface as Facebook, it offers a lot of tools and interesting options for marketers; Whatever your type of company and your goal, you will surely find the ingredients to create the campaign of your dreams.
But sometimes we can get lost in such complexity and not be clear about the best options for our case. To get the most out of Instagram advertising and not waste time, effort and budget, you must be very clear about your strategy. To know how you can define it, read on!
Why are you interested in advertising on Instagram?
Instagram is one of the most powerful social networks of recent years, and unlike some other “fashionable” networks, is fully implemented among the public of our country. At SkWebSolutions; one of the leading US logo designing companies, we believe that advertising on Instagram is a safe bet , and this data gives us the reason:
- Only in Spain, Instagram has more than 12 million users. Globally, this network has no less than 250 million active users per day.
- Spaniards are particularly active in this social network, since they create 150% more content in Stories than the global average. We are attracted to try new formats and we are willing to accept them in the advertising we consume.
- Advertising on Instagram is particularly interesting for brands that target a young audience, since 42.8% of users of this network are between 19 and 24 years old and 33.9% between 25 and 34.
- Instagram is a reference network for finding new content, both personal contacts and celebrities and brands. In fact, it is a very popular network among influencers, and the promoted content enjoy special acceptance compared to other networks.
- The Instagram advertising platform is very versatile, which allows us to adapt the campaigns to our objectives, our audience and the characteristics of our brand.
5 strategies to wipe out your Instagram advertising
1) Identify in which phase of the conversion funnel you are
The conversion funnel is a key concept to understand the journey of the client and optimize the marketing of our brand. It is a graphic representation of the entire customer acquisition process; It is funnel-shaped because not all contacts that show interest end up generating a conversion, so the volume narrows as we go.
In general, we usually distinguish the following phases or stages of the conversion funnel:
- Awareness (pre-entry phase in the funnel): the user realizes that he has a need.
- TOFU (top of the funnel): the user starts looking for information to respond to that need. This phase is characterized by very general searches, such as “how to get fit” or “more effective exercises for X”. Here our role is to raise awareness about the brand and the need.
- MOFU (middle of the funnel): the user is evaluating different options, for example, gyms to sign up for. Therefore, we must teach him how to choose a solution.
- BOFU (bottom of the funnel): the user has considered the available options and remains interested in our brand. It is time to put all the meat in the spit to make you decide to buy.
- Conversion : the closure of the funnel, when the user becomes a customer.
As you probably know, each of these phases is good for a different type of advertising, and advertising on Instagram is no exception. For example, if a user is in the early stages of consideration, an ad focused on the purchase will not be effective. But if you’re ready to buy, you have to take the opportunity and not just offer generic content.
2) Adapt the type of ad to your goal
If you are already clear about which phase of the conversion funnel you are targeting and what you want to achieve, the next step is to “translate” your strategy to Instagram advertising. And is that each stage of the funnel corresponds to a specific type of announcement. Luckily, Instagram Ads have options to meet all possible needs.
In the TOFU phase , we are looking for users to start recognizing the brand, but we do not have a specific conversion goal. The types of ads that best suit this phase are those of interaction with publications and those of video visualizations.
In the MOFU phase , we look for the user to start interacting with our website and, if possible, to register with it. Once again, the advertising on Instagram offers us several types of ads that can be adapted to these goals: those of records on the web, those of generation of leads and those that direct traffic to a website.
Finally, in the BOFU phase we look for the user to perform a specific action and linked to the conversion. To achieve this, we can launch interaction announcements with an application, conversions on a website (linked to the purchase) or installations of an application.
3) Find your ideal audience
In addition to choosing the type of ad suited to our goal, we must also carefully consider the issue of segmentation. Instagram offers many options for creating publics for ads, but it is important to know what exactly each implies and use them appropriately.
Once again, the type of segmentation to choose will depend on the objectives of the campaign and the stage of the funnel in which we find ourselves.
In the initial acquisition phase , what we seek is to reach a large number of users, so the segmentation will be based on general parameters such as:
- Broad demographic data such as age, sex, location or language.
- More specific data, such as educational level, important life events, composition of the home, etc.
- Behaviors: here we can find things like shopping habits, the use of devices or certain activities, for example, a regular video game player.
- Categories of partners: typologies of consumers contracted to third parties through Instagram, for example, car model.
- Interests: broad (for example, “kitchen”) or specific (based on user activity on Instagram).
In the middle part of the funnel, a strategy widely used is “prospecting”, which is based on locating audiences similar to those we already have. For this, we can use these two tools:
- Personal audiences: are audiences based on data provided by us, for example, a database of customers or visitors to our website.
- Similar audiences: the next step is to create an audience that resembles a previous one, in order to locate other users potentially interested in the brand. We can adjust the desired similarity percentage to expand or reduce the audience.
And finally, in the final part of the funnel we can play with remarketing to once again impact an audience that is ready to convert.
4) Choose the location of the ads well
When it comes to advertising on Instagram, there is another key factor besides the type of ad: the location. And here we can also choose where our ads are displayed to customize to the fullest. There are two great options:
- Show ads in the News Feed . In turn, here we can choose between different creativities: static images, videos, carousels …
- Show ads in the Stories . In this way, we take advantage of the notoriety of this format, which, as we have seen, stands out especially among Spanish users. Here we recommend opting for the video format, since it is the one that gives the best results.
5) Always measure the results
Along with all these customization and targeting options, Instagram also offers a lot of data on the performance of ads and campaigns. Take advantage of them!
No strategy is complete without a measurement plan and reports . So if you want to succeed with your Instagram advertising, establish regular controls and do not stop testing to see what works. The results will be worth it.
Do you want to know more about Instagram Ads?
I hope these strategies have helped you put your ideas in order, but there is still a lot of material to cut. If you want to see these strategies in detail with ideas and practical examples, know how to adapt the campaigns to your conversion funnel and choose the best segmentations and publics, you can not miss our free ebook on Instagram advertising strategies .
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