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Key Steps Followed by Branding Agencies to Build the Successful Brand

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Below is the summarized case study of Oman based real estate brand who hired one of the leading branding agency in Dubai to rebuild their brand from scratch.

THE CHALLENGE

Agency was given the challenge to rebirth UAMCO into a whole new brand with clear direction that no elements should be carried forward from its past.
The agency had to rebuild the brand from scratch, developing the directions for brand placement, vision, mission, values and the key element – the name creation.

BRAND NAMING

A successful brand name has to reflect the personality of the company and be representative of all the properties, the main attributes of the business and its products. Agency gave a rebirth to OAMCO as WUJHA – a brand which talks about the goals and reaching the destination.

BRAND STRATEGY

Agencies’ strategists were inspired by the key aspects that a developer should possess and that must be delivered to its customers. To provide the set target audience with the lifestyle for a better living, the developer must be innovative, bold, confident, passionate and consistent. Working on these attributes and via market research, Agency developed a strategy for the brand’s identity. Their team worked together to design the elements for its internal and external positioning, what should it communicate and lastly to ensure that both visual and verbal communications are synchronized to build the desired perception in consumer minds.

BRAND EXPERIENCE

After the strategic directions were locked in place, the focus was shifted to create the whole
brand experience based on the set strategy and give visual language to the written direction. Creating the brand experience was not only to develop the logo or colors, it was about selecting the perfect
selection of color, the mood, the typography, and the design elements which will be later infused together to give the final shape to the experience.

MOODBOARD

Creating the mood board for the brand communication design, Agency looked at the beauty of Oman, both the architectural and nature to derive a combination and harmony between nature and luxury living.

BRAND IDENTITY

To design the identity, the agency team worked with elements from mood board and bold, defined typography and inspirations from architectural design to develop the best visuals that communicate the brand name and put the identity into the colors that speak of the essence of the brand.

COLLATERALS

As identity and communication design is not the only part of the brand experience, corporate collateral, stationaries, and uniforms and other elements are combined form the big picture. Agency provided WUJHA with all the tools that would assist WUJHA to build a brand, which is consistent in
all its communication aspects.

SOCIAL MEDIA

As the services rendered by agency and the level of understanding developed, the relationship turned into retainer partnership and the digital handle was being managed by agency in order to provide a day to day update, respond, post and engage the audience. With social media, the SEO and digital ads campaigns for different projects were also being managed by agency.

WEBSITE DESIGN

Digital presence cannot be ignored while developing a brand and one which communicates to be modern, bold, and offering destination living. Agency designed and developed the website for WUJHA, so that the target audience can reach the brand with the ease of a click. Layouts, design and wire framing were done in a way that the interface and experience stay user-friendly while all the required information can be obtained with just a few clicks.

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Everything That You Should Know About Cranes And Crane Repair Services

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We all are aware of the term, “crane”. It is one of the most famous lifting machines which is generally used in the constructional industry with the help of cables and pulleys. Cranes are considered to be very important as they make a tough task easier. Not only this, they also help in postoning the items and goods at a height where a worker finds it difficult to reach. When it comes to choosing the crane, you will come across a huge variety of cranes that would make your selection process complicated which is why it is important that you decide what type of crane you require. Before investing in any one type, you must be clear about your needs and requirements in order to save money as well as time. Let us talk about top five cranes in brief. Have a look.

  • Telescopic Crane: The telescopic crane offers a wide range of applications and comes with an explosion proof feature which has a number of tubes that are fitted inside each other. These cranes offer a comfortable working environment that keeps the worker productive throughout the day.
  • Mobile Cranes: It is one of the most common types of a crane which comes equipped with a steel truss or telescopic boom which are attached to a mobile platform in any form such as cat truck, a rail or wheeled.
  • Truck Mounted Crane: This type of cranes is mounted on the rubber tire truck. The truck mounted crane is known for its excellent mobility.
  • Tower Crane: It is known as the modern type of a balance crane. On fixing this type of crane to the ground, it gives the best height as well as lifting capabilities which is why the tower cranes are used commonly while constructing tall buildings.
  • Over Head Crane: The overhead cranes are also referred to as suspended cranes. This type of cranes is mostly used in the factories. Some of these are also known for lifting heavy weights.

When To Get Your Crane Repaired And Service?

Just like any other machinery, it is very important that you get your crane inspected and serviced time to time, after all, you have spent a huge amount of money on it. Crane Repair and Service are one of the things which should not be ignored to make it last for a long period of time. So, keep on reading to know when you should get your crane serviced or repaired.

  • Broken Chain Links: When cranes load heavy goods on daily basis, it is very obvious that the chains would get broken or crushed. Most people find crushed chain links and broken chain links as the same issue, however, they both are completely different. Broken chain links are much complex to see which is why it is advised to get your crane service and repair if you find such issues on it.
  • Corrosion Issues: Rust stain machine does not only look bad but they may lead to a bigger corrosion issue as well which if not treated properly on time, you may face dangerous problems such as electrical shorts or losing mechanical strength which can be hazardous for you as well as for your employees.
  • Bent Or Cracked Hooks: The usage of hook on the crane is to hold the load in a specific direction, however when such weight is applied appropriately, it can bend the hook which would result in poor operations and if not repaired on time, it can break off as well which is why crane repair and service should be done on time.

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STP Plants in Residential Complexes

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With a view to better manage available resources and reduce environmental damage, environmental laws now make it mandatory for apartment and apartment complexes to have an STP plant on premises. In a number of Sates this rule has now mandatory for all such complexes, both new and existing.

However, some apartment owners and residential complexes have still been hesitant to adopt this rule, despite the fact that STP plants manufacturer India are today designing some of the most economical plants. Some dismiss the idea because of extra costs, while some are ignorant of its necessity. Some deem it unnecessary because either they are connected to a municipal waste system or because they think it is not needed.

Why Private STP Plants?

The reason for a private STP plant are many. Some of these are:

Inadequacy of municipal system: The municipal system in our country is simply not enough to deal with the amount of wastewater that is generated everyday. In fact, some studies found that wastewater treatment for Class I and Class II (the biggest wastewater generating centers) was as low as 31%.

Even in plants that are operational, many were found to be badly managed or simply inefficient/inadequate. This is clearly a catastrophic condition where our public systems simply cannot keep up with the requirement. This has made it imperative that we manage wastewater at a local level.

Autonomy: Even before it became a legal necessity, many residential complexes had already taken steps to install STPs. This gives them more autonomy over their wastewater management. With a locally managed plant, complex do not have to depend on municipal authority to take corrective actions when there is some breakdown. They can also make sure that the plant is functioning at optimum level at all times.

Legal necessity: For those who are still vacillating over its need, the truth is that STPs may soon become a legal necessity across India, if it is not already so in your state. Many State governments have already made STPs compulsory in new units. A number of States have also asked all existing residential bodies to comply.
This means that sooner or later you will have to build a plant on premises. It then makes sense to contact an expert STP plants manufacturer India to ensure that you have a running plant before it is too late.

Alternative source of water: Apart from their legal and environmental necessity, STPs are actually beneficial for a residential complex. An STP provides an alternative source of water – treated and cleaned in the plant – that can be used for other purposes, such as watering plants, flush water etc.

In large complexes, which house hundreds (sometimes even thousands) of residents, such an advantage is simply too important to give up. Increasingly, we find that water supplied by municipal bodies in big cities fails to meet the desired requirements. An alternative source of water that can take care of secondary requirements becomes extremely welcome.

What kind of STP will work for residential complexes?

The decision on the kind of plant to be constructed should be taken after careful consideration. The construction of an STP is a considerable investment. There are many ways of making this economically sustainable, but it is a fairly permanent structure. So, getting it right in the first go is important.

Closed or open: Sewage treatment plants can be closed, open or partially open. Open plants are not recommended for residential areas, especially densely populated areas. This is because sewage treatment through biological means often produce methane, which gives out an unpleasant odor. This smell can reach miles. In an open or partially open plant, the odor can be very off-putting. This makes it a complete no for a residential complex.

Additionally, the plant should be located away from car parking area. Since, methane is a highly combustible gas, any spark can cause fire.

Manual or automatic: For smaller apartment complex, an automatic system is recommended. Manual systems need supervision and operational personnel, which is not always possible in a small complex. While a manual system is cheaper to install, it is more expensive to operate. Bigger complexes can made budgetary allocation for the personnel, but for a smaller society a one time allocation makes more sense.

There are a number of designs available today for STPs. Contact a competent STP plants manufacturer India for the best options available to you.

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Reasons To opt For Business Signs and Signage

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Signs and signage are essential for every business as they help to increase the awareness of the same. As a business owner, you will have to put in efforts and choose something which is good so that you get value for money and it also satisfies all your needs. When you look around there will be too many of them you may come across but paying attention to various aspects and buying the bets is essential. The business signs and signage are available in a variety of style and sizes. You can look for those which suits your budget and your needs well.

This is one important accessory which you need to incorporate if you are planning to start up a new business or just want to spread more awareness about the current business you own. Only attractive and creative business signs and signage will stand out in the crowd; hence, it is essential for you to look out for the best. Some other benefits which you can be assured of by opting for this signage are mentioned below.

Types:

When you start to look around, you will come across many manufacturers making different types of business signs and signage for sale. In all such cases, you have to talk to them about each type and also analyze your needs and buy one which is suitable for you. This will make a very big difference and you will also have the best for your business needs. Here you are free to buy the size, shape and design that you desire. It will certainly help you increase footfalls and business sales. All you need to make sure is choose the best type so that you are aware of its utility.

Bring New Customers:

Once you select stunning and briefly styled business signs and signage, they are sure to bring in new customers for your business. With the signs, more and more customers will know about your brand as well as the product that you have for sale. This awareness will lead to increased sales and higher profits. With improved revenue, it will also be easy for you to plan your business expansion. The research concludes that people only register brands when they repeatedly see the same. Hence getting good and well-designed signage will be profitable for you.

Location:

Explaining the right location for your business will be very difficult. When you have business signs and signage, things can simplify because the buyer can watch out for the arrows and reach the place at the earliest. This will reduce their effort and hence the liking would also increase. As they reach out the location on time following all the signs placed at the right places. This way you can increase customers. This will also contribute to your sales and profits.

Occasions and Promotions:

Coming up with a new product or introducing the same to all potential customers on one-on-one basis will be difficult. If you have well-written signage passing the required message to all your buyers’ things will get easy. You can spread the message of the new product launch and the promotional offers for the same. You should make sure that everything is properly displayed so that the readers understand and comes up to you. If you have any event, business signs and signage can help in increasing the number of attendees.

While buying or looking out for designers and suppliers of business signs and signage make sure you pay attention to the size and the matter that you get printed on the same. This will make a big difference because all your profits will always depend on what you install.

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