Imagine you are in the year 2005, spending a peaceful Sunday, and all of a sudden, someone rings your bell. You walk out to open the door and see a man, dressed up exceptionally formally for a Sunday, with an airbag strapped across his chest.
As you proceed to converse, the man asks you if you’d be interested to buy a set of encyclopaedias worth INR 2000, and carries on to explain why exactly you need to adorn your bookshelf with encyclopaedias. After hearing the entire thing out, you decide buying encyclopaedias doesn’t fit your budget, much like Joey, and you send off the salesman.
Fast forward to 2018, you’re browsing through Facebook, and you find a link to a website, that’s selling a set of encyclopaedias at 50% off, at “just” INR 3999. So you think, “Wow! That’s an amazing deal! I might as well shell out my cash for this! Plus, that really cool kid from college also shared about this exact same encyclopaedia deal on his Facebook page. So, it’s decided, I’m going to buy those encyclopaedias!
Digital Marketing- 1
Traditional Marketing- 0
When you hear the words “Traditional Marketing”, your mind immediately pictures all those direct mails, referrals, print ads, hoardings, radio ads, and so on.
These marketing techniques still exist, but gradually, eventually, they are being overshadowed by digital marketing trends, which have definitely been taking the marketing world by storm. But, is traditional marketing really going to be dead in the future?
What Benefits Does Traditional Marketing Provide?
With the advent of digital marketing, many marketers would think twice before considering traditional marketing as any sort of benefit. But trust me, there are still many things that traditional marketing is capable of doing.
Local Audiences are Easily Convinced: Let’s say you own a bakery, and you bake some really delicious cakes. To let more people in your locality know about your bakery, you start sending out flyers to each house.
While it is possible that some people might not check your flyer, but there are also people who might see your flyer and think of giving out bakery a try. That way, the next time someone in your area has a birthday party, they would remember your bakery and get a cake from you. And since you already bake great stuff, the word-of-mouth for your bakery gets bigger and better in your area.
Some People are More Familiar With It: While the majority of the people are marching towards a more or less digitalised life, there are people who are still accustomed to traditional marketing, for instance, old people, people without access to the Internet, etc. For such people, traditional marketing is more familiar and is easier for them to use. When they come across a radio ad or a flyer, they know it is promoting something, and take the corresponding action based on their needs.
Offers Better Personal Interaction: It’s true that digital marketing offers personalization and customization up to a great extent. But eventually, at the end of the day, it’s digital. Virtual, if you will. Traditional marketing, on the other hand, is greatly personalized. It offers more chances of personal interaction and better comprehension about something, as compared to digital marketing.
Word of Mouth Still Rules: 8 out of 10 people would prefer to buy something that has been recommended by a family member or a friend, as compared to an influencer. This is because, when someone who has bought something recommends you personally to try it out as well, there’s an increased trust and credibility, which possibly cannot be conceived when an internet influencer advertises the product or the service.
But then, digital marketing has already been taking over for quite some while now, and it is what most companies are taking up. So does that really mean that in the long run, traditional marketing would no longer exist? Well, for one thing, traditional marketing isn’t being dead, it’s just changing and giving way to newer things. So, how exactly is traditional marketing travelling the road to Oblivion?
A. The Cost Involved is Pretty Much on the Higher Side: Let’s say you are trying to advertise a new shoe line that your brand has launched. Now, if you choose to advertise on a digital media, say, social networking websites, you probably only need to spend a few thousand bucks to get your campaign running for as much time as you want.
However, if you are planning to advertise it via a traditional marketing technique, like a boarding, or a newspaper, then the cash converts from thousands to lacs, which is a onetime investment for a stipulated time.
B. Over the Years, the Profit Rate Has Declined: Sure, there was a time when traditional marketing was the only sought-after method work on the statistics to generate leads. But that gradually started fading when digital marketing walked in with its bigger and better profitable results.
While traditional marketing is still running well and good, the profits and the lead generations have considerably reduced. On the other hand, digital marketing, irrespective of the money invested, gives more ROI.
C. Well, Keywords Matter: If you own an apparel store, and you are advertising it on a newspaper, you can use only a particular set of words in your advertisement, for instance, “We have the best dresses in the city!” But, what if someone wants to know if a particular piece of cloth is available or not? Of course, they can call and ask. But that’s time-taking.
However, if you advertise your store via your website, it gets easier for people, as well as you, to talk about your brand. There are 10 different people, with 10 different queries. You obviously can’t answer all the queries n a newspaper or a billboard. But, with digital marketing, where you can opt for any possible keyword that is relevant for your website, you can easily get more audience attention, something which is less when it comes to traditional advertisement.
Now, traditional marketing has definitely been going through a lot of fluctuations and changes. However, that is not to say that traditional marketing is going to be completely dead in the forthcoming times. In fact, traditional and digital marketing methods rather go hand in hand.
Why Social Media Marketing is Important for Your Business?
Do you wonder why people doing business have started being active on various social media platforms?
Well, the answer would be because in 2018 trends say that a person on an average spends more than 1 hour of their time on various social media platforms. But what is social media? – Social Media is a platform where you interact with people all around the world irrespective of your geographical barriers or cultural barriers. Social media is now not all about wasting time. People are making money out of social media.
There are many platforms, some of which are discussed below –
Facebook is a social media platform which was started by Mark Zuckerberg. It would be a weird fact that if Facebook would have been a country then it would be the 3rd largest country in the world and it’s a fact. Facebook allows the user to make accounts above the age of 13. You can post updates via photos, posts, etc. It helps to connect with friends all over the world as well as it helps in making friends. This is the reason why Facebook is important for your business. It helps in targeting new customers via advertisements or you can go the organic way. Facebook has data about your buying behaviour as well as your marital status, etc. This helps businesses to target customers according to the specific product. These advertisements are way cheaper than offline advertisements and attract only potential customers for the business via the filter options. If you are running a business and you are still not promoting that on Facebook then I would suggest you to make an account of your business at first and start socializing.
Twitter is a medium in which many big E-Commerce giants use to get in contact with their customers. Many a time you must have seen that people complaining about products or service related to E-Commerce giants, and you see the mentioned company replying to them from their official page. Official pages are those which are verified by Twitter and have a blue tick mark against their name. Twitter has the highest number of active users. If you are a brand and looking to create brand awareness then twitter is a platform which helps create the brand reputation as well as increase brand awareness.
Instagram is a platform which is connected to Facebook. It is also a social networking site and also has an app like others. People share photos and videos via their accounts. Instagram has a large base among the young generation. If your products cater to the need of the youth this is a platform to target customers. Connect to various bloggers who have a high fan base and get business via them.
There are much more things in Social Media Marketing as well as Social Media Optimization. Being in the Digital Marketing field, I have inherited a number of techniques for various online marketing tips and tricks. I am a trainee of #1 Digital Marketing Institute in Delhi and this institute has been a boon to my online career. I would suggest business owners to learn about digital marketing because in today’s world if you aren’t online you aren’t alive. Be the first mover among your competitors and take all the lead.
Use your social media traffic and drive them to your website. Remember to post good info graphical images so that they can attract impressions which will turn into a click.
How Digital Marketing Will Change Future of Marketing
Marketing is mutating at such a dizzying pace that those who do not adapt are going to be left far behind. Consider some of the digital marketing trends that are shaping the future of marketing. The Internet of things and mobile technologies will play a decisive role in the larger scheme of marketing that will include artificial intelligence, block chain technologies and predictive analysis among others. Radio, print and TV will play increasingly diminishing roles while social media, web, mobile and email are expected to dominate. Digital marketing 4.0 is the new label.
Moving away and beyond from the traditional methods of email, ads, social media, blogs and websites, this trend is more focused on inbound and outbound marketing melding fluently into a single channel and sharing becomes more interactive and spontaneous. Omni-channel is the way forward in the future, powered by big data analytics, artificial intelligence and machine learning. Customer behaviors in future and their leaning towards some specific channels will mean marketers will introduce digital strategies for better engagement in their preferred channel. Content is king evolves into video content is king and people incline towards the audio-visual, not only for passive experiences but for active things like searches and finding information. Video says it so much better than dry text. We will see confluences in some areas such as blending various channels of communication, and divergence such as specifically targeting a technology like Geo-targeting.
Voice and AI
For voice to work with any degree of accuracy it requires a measure of implementation of artificial intelligence and its subset machine learning. This is now possible and Amazon’s echo, Apple’s siri and Google Assistant pave the way for voice to become widespread in use for searches. This means marketers must gear up to employ developers who can integrate AI and the capability of being found on voice searches.
Augmented reality is not just for gaming. It is making inroads into retail and marketing. People can make better informed purchase decisions when they have sites employing augmented reality. Combined with AI and voice, it makes life easier for shoppers but tougher for marketers who must evolve technologies to match future use patterns.
Marketing used to be based on product, price, place and promotion. It still works. However, the 4Es are gaining in importance and will do in the time to come. Consumes are better aware, better informed and expect more. Therefore, the limelight in digital marketing for future is likely to be on engagement, experience, emotion and exclusivity. Branding and marketing will focus more on the emotive experience a product offers.
One to one
Marketing is usually the broadcast type. A campaign targets specific groups of people and hopes for success. Future marketing will make more use of gathering as much information about a person as possible through his buying pattern, his search patterns and the way he uses his mobile and marketers will use this data to deliver a personalized, one to one message. Customers feel flattered when they receive a personalized message. A prospect is that branding could diminish in value as people look for products that deliver experiences that match their expectations and desires. Younger generation does not trust brands and hyped marketing will not have the desired impact. Messages need to resonate with younger generation leading to a new tack in digital marketing techniques. They like music and using more music is likely to be more successful. One way could be by repackaging the old strategy of presenting a problem, getting them all worked up and then providing a solution. Personalizing this makes it more effective in getting individuals to act.
Social as listening post
Social channels are touted as fine tools for digital marketing but, in time, these could possibly become listening posts to sense mood of people and tailor personalized marketing campaigns. Apart from engaging new customers, the shift will be towards retaining existing customers who, after all, can be the best brand ambassadors on social channels.
Analytics in real time
Analysis of historical data gives way to analysis in real time to know current and emerging preferences and create products or services that meet such demands. This means big data will play a greater role as will Internet of things.
Digital marketers will need different skills
Anyone who engages in digital marketing needs to have the basic marketing skills and knowledge. However, they must also possess some measure of IT skills such as analytics of data, design software, HTML and others, including basic understanding of artificial intelligence and machine learning.
SEO will exist as it does and change to adapt more of marketing technologies in a broader perspective rather than focusing only on SEO elements. Engaging a digital marketing company capable of future tech today guarantees you success for tomorrow.
Is Your Search Engine Optimization Company Right for You?
Search Engine Optimization is something that every business owner with an online presence needs to incorporate into their business plan. Fortunately, you don’t have to learn SEO yourself, since there are many companies that offer organic search engine optimization, but that doesn’t mean you should just hire the first company you come across. It’s also important to know what you’re looking for in an SEO company so you can be sure to choose the right one.
What should you be checking for in a great search engine optimization company? Let’s take a look.
There’s nothing saying those that are new to SEO won’t be good at it, but this is your business we’re talking about here. That means you’re probably going to want the best you can hire at organic search engine optimization. Even if the company is new, as long as those running it has the experience necessary, you will benefit. Having several years of SEO under one’s belt makes it far easier to spot problems when examining a website that isn’t bringing in the anticipated traffic.
2. Interest in New Techniques
No matter how experienced the person who works on your search engine optimization is, you’ll lose out if they aren’t in constant pursuit of the latest methods of ranking. The search engines, Google, in particular, don’t just set up a system and leave it, they are constantly changing the way they rank websites. A good search engine optimization company will be watching the changes with an eagle eye and implementing new methods of catching the search engines’ attention.
3. Great Results
No one can guarantee specific ranking results because this depends on any number of things, but you can certainly look at what the company has previously accomplished. Seeing the results that previous clients have had is a good way to decide if you are going to be able to work with the company and what you should expect in terms of successful search engine rankings.
4. Playing By The Rules
There are plenty of techniques for getting fast rankings but many of these are actually blackhat or forbidden techniques. If you’re found to be using them, you could end up with a serious penalty, being removed from the search engine listings! Needless to say, you don’t want to sign up with a company that uses this type of optimization. It’s not a good long-term solution and will only give you a little boost for a short time. Then you could pay the price for a very long time. Instead, stick to organic search engine optimization companies that will keep things on the straight and narrow and get long-lasting results.
5. Great communication.
Unfortunately, not everyone is good at communicating and customer service. Find a search engine optimization company that will keep you in the loop as to what they are doing and you’ll be far better off. It really helps to know what is happening and what the plan is to improve your website rankings . . . without having to try multiple times to communicate with the company. Look for a company that is happy to answer your questions, as well, since you should know what is happening in your business, even if you aren’t very familiar with SEO.
Search engine optimization is vital if you want to beat out your online competition. You need the search engines to pay attention to your website and if you don’t have the time to figure out everything yourself and implement it, then hiring an SEO company is a good way to go. An organic search engine optimization company will be able to help you find the best keywords for your business and then implement everything into your website.
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