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Advantages of Content Marketing

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Content Marketing

The world is going digital. Traditional advertising mediums like television and print are no more enough today. The average consumer is spending more of his time on the digital media. To capture the consumer’s interest, it is vital for businesses to have a strong digital marketing strategy. This is why digital marketing companies, are gaining importance. More and more companies are hiring the services of these digital marketing companies to create effective and engaging digital content to capture the attention of more consumers.

A very important part of digital marketing is to have a strong content marketing strategy in place. By definition, content marketing refers to “a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action”.

Content marketing is one of the most effective and practical tools for businesses to reach and engage more quality leads and customers. Digital content can be of many types – videos, blogs, social media posts, online reviews, and much more. Companies can partner up with a content marketing agency in Kolkata to create the correct type of content for their brand that will create genuine interest among their target audience.

Some advantages of content marketing include:

Increased Website Traffic

By creating valuable and relevant content for your target audience consistently, it can help to bring more traffic to your website over time. If you can create niche content only catering to a very specific target group, that section of the people are likely to keep coming back to your site for future questions. This can be done by delivering good content in a consistent schedule. As the quality of content improves, it will result in increased website traffic.

Better SEO

The main goal of all digital marketing companies in Kolkata is to increase a company’s online presence. All digital marketing efforts have one goal – to rank higher in SEO rankings. In today’s digital age, consumers turn to search engines for any queries they have. Companies aim to have a high SEO so that their product or service comes up as the first answer to the consumer’s question. When your company website produces high-quality content consistently, the search engine is more likely to put up your page higher in the search results. Good content can increase your SEO.

Higher Conversion Rates

The consumer today is very smart. Before buying any new product or service, they do a thorough research of the options available in the market. With content marketing, a company can provide detailed information and insights about their products and services. They can create relevant content which the consumers find useful for their needs. By consistently creating good content, companies have a higher chance of converting leads into a successful purchase.

Brand Awareness

The marketplace is huge. There are a number of brands vying for the customer’s attention. Content marketing helps in capturing the interest of the customer through relevant and engaging content. Content marketing done via blogs or DIY videos are a great way of increasing brand awareness. When a company creates interesting content for their target audience and it reaches them successfully, there is an increased level of brand awareness.

Brand Image

In the digital world, your company’s website and social profiles are your brand identity. The type of content you create will affect your overall brand image. With the help of a content marketing agency in Kolkata, businesses can produce better and more engaging content that can help to build a positive brand image for your company. By building a good brand image, it will help your company to be higher on the consumer’s recall list.

Brand Loyalty

Good high-quality content helps to convert leads into first-time customers. And by consistently creating good content, a company can influence these customers to keep coming back to them. Over time, good content will keep building a strong base of customers for your brand. This leads to customers who are only loyal to your brand. This can give your business an edge over competitors in the marketplace.

Customer Relationships

Content is a great way to build relationships with your customer. Blog posts, FAQ pages on the site, interactive chat boxes, and other online resources are just some of the tools where companies can directly interact with a customer. By consistently publishing content that answers all the possible queries of the customer, it helps to build a stronger relationship between the customer and the business.

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Digital Marketing

Is Your Search Engine Optimization Company Right for You?

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Search Engine Optimization is something that every business owner with an online presence needs to incorporate into their business plan. Fortunately, you don’t have to learn SEO yourself, since there are many companies that offer organic search engine optimization, but that doesn’t mean you should just hire the first company you come across. It’s also important to know what you’re looking for in an SEO company so you can be sure to choose the right one.

What should you be checking for in a great search engine optimization company? Let’s take a look.

1. Experience

There’s nothing saying those that are new to SEO won’t be good at it, but this is your business we’re talking about here. That means you’re probably going to want the best you can hire at organic search engine optimization. Even if the company is new, as long as those running it has the experience necessary, you will benefit. Having several years of SEO under one’s belt makes it far easier to spot problems when examining a website that isn’t bringing in the anticipated traffic.

2. Interest in New Techniques

No matter how experienced the person who works on your search engine optimization is, you’ll lose out if they aren’t in constant pursuit of the latest methods of ranking. The search engines, Google, in particular, don’t just set up a system and leave it, they are constantly changing the way they rank websites. A good search engine optimization company will be watching the changes with an eagle eye and implementing new methods of catching the search engines’ attention.

3. Great Results

No one can guarantee specific ranking results because this depends on any number of things, but you can certainly look at what the company has previously accomplished. Seeing the results that previous clients have had is a good way to decide if you are going to be able to work with the company and what you should expect in terms of successful search engine rankings.

4. Playing By The Rules

There are plenty of techniques for getting fast rankings but many of these are actually blackhat or forbidden techniques. If you’re found to be using them, you could end up with a serious penalty, being removed from the search engine listings! Needless to say, you don’t want to sign up with a company that uses this type of optimization. It’s not a good long-term solution and will only give you a little boost for a short time. Then you could pay the price for a very long time. Instead, stick to organic search engine optimization companies that will keep things on the straight and narrow and get long-lasting results.

5. Great communication.

Unfortunately, not everyone is good at communicating and customer service. Find a search engine optimization company that will keep you in the loop as to what they are doing and you’ll be far better off. It really helps to know what is happening and what the plan is to improve your website rankings . . . without having to try multiple times to communicate with the company. Look for a company that is happy to answer your questions, as well, since you should know what is happening in your business, even if you aren’t very familiar with SEO.

Search engine optimization is vital if you want to beat out your online competition. You need the search engines to pay attention to your website and if you don’t have the time to figure out everything yourself and implement it, then hiring an SEO company is a good way to go. An organic search engine optimization company will be able to help you find the best keywords for your business and then implement everything into your website.

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6 Ways to Improve Your Content Marketing Strategy In 2018

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A good content marketing strategy can do wonders for your website if applied correctly. Think about it, if an informative and well-constructed post is marketed effectively across the internet, it will eventually gain the attention of readers and will result in substantial revenues. The days of traditional marketing are almost over and digital marketing services are here to take the wheel which is why we have listed here six ways that you can use to improve your content marketing strategy in 2018.

  1. Content creation that provides real value

The first mistake that content creators make when they are starting out is that they focus on the monetary aspect of running an online content related business instead of focusing on value creation. This is also the primary reason why such startups fail.

The content you create on the internet, whatever it may be, must be original and attention-grabbing. It should hook the reader from the start and deliver useful information until the end. You will generate more revenue if your entire content marketing strategy is based on value-creation.

But how to create value? There is no shortcut to this. You need to understand your audience and your niche and how these two elements will interact with your content. It is better to take your time, think these factors through, develop an operable strategy and then write your post. The goal is to create content that speaks for itself and leaves your readers enchanted.

  1. Audience Feedback

If your content is good, you are bound to receive some feedback. It could be criticism or praise; you need to be ready for both. Your content should be so engaging that it leaves your audience with thought-provoking questions.

In order to get a good target audience, you need to delve into some statistics regarding the target audience. You need to find out the demographics and problems faced by your audience and how your content can attract the audience and solve their problems.

Keep in mind that performing a target audience analysis is a guideline, not a rule of law. It is helpful, but sometimes it might be counter-intuitive.

  1. Determine Your Distribution Channel

Allow me to give the reader a reality check: everybody does content marketing. It has become so overused yet individuals and organizations still do not have a clue about the many out-of-the-box approaches that can be used. You need to think like a businessperson if you want to determine your distribution channels. Even if you are just a plain and simple blogger, you need to understand which distribution channel will fit your content best.

But let us talk about the quintessential online business. If you are trying to deliver a product or service to the audience, you need to understand what type of sales approach or product positioning will net the most revenue for your business. You need to create a good content distribution system and a support system that is in accordance with the cost and benefits.

  1. Confidence against competitors

The reality check I discussed in step three becomes even more complex when you realize the amount of competition you are facing. If your niche is about economic journalism, then you have to be aware of the giants that are already operating within that niche. If your content is not up to par with the industry or beyond it, then you are going to have a troublesome time facing your competitors.

Effective research is the key here. In order to create content that is of superior quality and unique nature, you need to sit down and perform sound research. Your research might eventually result in the creation of high-quality content that might out-do your competition.

  1. Seize the Live Video Trend

The live video trend is becoming more and more common on social media these days. From post-match press conferences to full-blown seminars, every business is riding the live video wave to engage audiences with their brand and it is high-time that you start doing the same.

Writing an informative article is a very good business strategy, but it only grabs the attention of a handful of audience i.e. those that like to read. You need to target all of your audience, and for that purpose, the video platform works better than articles. You bring the element of authenticity to your brand and engage the audience in a more candid manner with live videos.

For blogs, the live video could be related to a live book review or a live session with the fans. For businesses, it could be a new product launch or an engaging product promotion video. The sky is the limit when it comes to using live video.

  1. Spice Things Up

The reason why I have stated that most content marketers do not have a clue about the more engaging content marketing methods is that they have never think out-of-the-box. You need to boost your marketing methods, think differently and spice things up by changing the content marketing techniques.

What if the changes fail to deliver? That is an understandable worst case scenario. The solution to that is simple, revert back and keep on adjusting. Your marketing strategy must not be rigid, but should always be in a state of flux. The use of live video in content marketing came about as a result of the flux-state. You need to perform constant trial and errors, which is the only way to succeed.

Conclusion

The whole content marketing industry is continuously changing and evolving with new techniques every day thanks to which organizations are achieving better product branding. As an online business owner, you need to ascertain the factors that can add value to your content and then act accordingly by adjusting those changes to your content.

Lastly, remember that chasing trends can keep you in the loop but in the long-run quality and uniqueness are the few factors that can make your content a hit. So, channel your efforts into content that contains some value in order to achieve stellar results.

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5 Strategies for Better Advertising on Instagram

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The advertising Instagram has established itself as one of the most interesting options of digital marketing in recent years. Since it shares the same advertising interface as Facebook, it offers a lot of tools and interesting options for marketers; Whatever your type of company and your goal, you will surely find the ingredients to create the campaign of your dreams.

But sometimes we can get lost in such complexity and not be clear about the best options for our case. To get the most out of Instagram advertising and not waste time, effort and budget, you must be very clear about your strategy. To know how you can define it, read on!

Why are you interested in advertising on Instagram?

Instagram is one of the most powerful social networks of recent years, and unlike some other “fashionable” networks, is fully implemented among the public of our country. At SkWebSolutions; one of the leading US logo designing companies, we believe that advertising on Instagram is a safe bet , and this data gives us the reason:

  • Only in Spain, Instagram has more than 12 million users. Globally, this network has no less than 250 million active users per day.
  • Spaniards are particularly active in this social network, since they create 150% more content in Stories than the global average. We are attracted to try new formats and we are willing to accept them in the advertising we consume.
  • Advertising on Instagram is particularly interesting for brands that target a young audience, since 42.8% of users of this network are between 19 and 24 years old and 33.9% between 25 and 34.
  • Instagram is a reference network for finding new content, both personal contacts and celebrities and brands. In fact, it is a very popular network among influencers, and the promoted content enjoy special acceptance compared to other networks.
  • The Instagram advertising platform is very versatile, which allows us to adapt the campaigns to our objectives, our audience and the characteristics of our brand.

5 strategies to wipe out your Instagram advertising

1) Identify in which phase of the conversion funnel you are

The conversion funnel is a key concept to understand the journey of the client and optimize the marketing of our brand. It is a graphic representation of the entire customer acquisition process; It is funnel-shaped because not all contacts that show interest end up generating a conversion, so the volume narrows as we go.

In general, we usually distinguish the following phases or stages of the conversion funnel:

  • Awareness (pre-entry phase in the funnel): the user realizes that he has a need.
  • TOFU (top of the funnel): the user starts looking for information to respond to that need. This phase is characterized by very general searches, such as “how to get fit” or “more effective exercises for X”. Here our role is to raise awareness about the brand and the need.
  • MOFU (middle of the funnel): the user is evaluating different options, for example, gyms to sign up for. Therefore, we must teach him how to choose a solution.
  • BOFU (bottom of the funnel): the user has considered the available options and remains interested in our brand. It is time to put all the meat in the spit to make you decide to buy.
  • Conversion : the closure of the funnel, when the user becomes a customer.

As you probably know, each of these phases is good for a different type of advertising, and advertising on Instagram is no exception. For example, if a user is in the early stages of consideration, an ad focused on the purchase will not be effective. But if you’re ready to buy, you have to take the opportunity and not just offer generic content.

2) Adapt the type of ad to your goal

If you are already clear about which phase of the conversion funnel you are targeting and what you want to achieve, the next step is to “translate” your strategy to Instagram advertising. And is that each stage of the funnel corresponds to a specific type of announcement. Luckily, Instagram Ads have options to meet all possible needs.

In the TOFU phase , we are looking for users to start recognizing the brand, but we do not have a specific conversion goal. The types of ads that best suit this phase are those of interaction with publications and those of video visualizations.

In the MOFU phase , we look for the user to start interacting with our website and, if possible, to register with it. Once again, the advertising on Instagram offers us several types of ads that can be adapted to these goals: those of records on the web, those of generation of leads and those that direct traffic to a website.

Finally, in the BOFU phase we look for the user to perform a specific action and linked to the conversion. To achieve this, we can launch interaction announcements with an application, conversions on a website (linked to the purchase) or installations of an application.

3) Find your ideal audience

In addition to choosing the type of ad suited to our goal, we must also carefully consider the issue of segmentation. Instagram offers many options for creating publics for ads, but it is important to know what exactly each implies and use them appropriately.

Once again, the type of segmentation to choose will depend on the objectives of the campaign and the stage of the funnel in which we find ourselves.

In the initial acquisition phase , what we seek is to reach a large number of users, so the segmentation will be based on general parameters such as:

  • Broad demographic data such as age, sex, location or language.
  • More specific data, such as educational level, important life events, composition of the home, etc.
  • Behaviors: here we can find things like shopping habits, the use of devices or certain activities, for example, a regular video game player.
  • Categories of partners: typologies of consumers contracted to third parties through Instagram, for example, car model.
  • Interests: broad (for example, “kitchen”) or specific (based on user activity on Instagram).

In the middle part of the funnel, a strategy widely used is “prospecting”, which is based on locating audiences similar to those we already have. For this, we can use these two tools:

  • Personal audiences: are audiences based on data provided by us, for example, a database of customers or visitors to our website.
  • Similar audiences: the next step is to create an audience that resembles a previous one, in order to locate other users potentially interested in the brand. We can adjust the desired similarity percentage to expand or reduce the audience.

And finally, in the final part of the funnel we can play with remarketing to once again impact an audience that is ready to convert.

4) Choose the location of the ads well

When it comes to advertising on Instagram, there is another key factor besides the type of ad: the location. And here we can also choose where our ads are displayed to customize to the fullest. There are two great options:

  • Show ads in the News Feed . In turn, here we can choose between different creativities: static images, videos, carousels …
  • Show ads in the Stories . In this way, we take advantage of the notoriety of this format, which, as we have seen, stands out especially among Spanish users. Here we recommend opting for the video format, since it is the one that gives the best results.

5) Always measure the results

Along with all these customization and targeting options, Instagram also offers a lot of data on the performance of ads and campaigns. Take advantage of them!

No strategy is complete without a measurement plan and reports . So if you want to succeed with your Instagram advertising, establish regular controls and do not stop testing to see what works. The results will be worth it.

Do you want to know more about Instagram Ads?

I hope these strategies have helped you put your ideas in order, but there is still a lot of material to cut. If you want to see these strategies in detail with ideas and practical examples, know how to adapt the campaigns to your conversion funnel and choose the best segmentations and publics, you can not miss our free ebook on Instagram advertising strategies .

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