Why You Don’t Need HTML For Your Marketing Emails

Marketing  trends have been utilised by business owners, companies and corporations for quite some time now that it has become a common step taken by new startups as well. With the introduction of digital marketing and media, the scope of marketing products and services has further increased. This functions as a large platter for customers to search and find their demanded products and services, or rather the service providers reach out to them through marketing practices. In it we have email marketing, the practice of advertising and informing a pool of target customers about new products or services, brand deals, discounts and sales promotions.

Many providers forget that email marketing deals with a personal contact route for customers and instead of generating automated company mails, it’s time to step up to personalised mails. When we hear about auto-generated mails it hints to its core being HTML. Though html development company cater to such tasks under a company that hires them, it does not have a high drawback if companies avoid using html for their email marketing. Hence, begins the marketing trend of personalized emails that sound professional but feel authentic and unique.

Focus on Branding Authenticity in Your Mails

In the world of open ended technology and social media applications, customers are always greeted with monotonous forms of communication, notices, promotions, notifications, especially from a company, brand or corporation. Clearly this type of communication is done in a formal setting with rules and regulations to be followed by professional suites but now, people want more than generalised mails and messages to reel them in as loyal or long term customers.

The format of auto-generated emails send to thousands of inboxes and addresses is now faced with an unimpressed crowd of customers. As the traditional way of marketing pyramid has the customers at the very bottom of the structure as they are the last receivers of the final product or service, however in the modern marketing pyramid we see that customers are placed at the top placement of the structure, because their opinions, reviews, demands and needs should be first recognised to carry out a successful product launch.

Though the use of html based emails, the entire feel appears commercial and does not harbour the interest of the customer. The look and format matches with that of what one might see in a magazine; which is usually visual centric. Now, the best way of reaching customers through email is by being humanly possible and straightforward on the approach.

Make the Content Informative

People are generally attracted to good visuals and design however, that should not be the main steering force of email marketing. Attractive visuals are used to grab the user’s attention for a short period of time, and because of this fact many marketers have their mails filled with over the top designs, details and colours schemes. This may seem visually appealing for many but often fails to deliver the main message of the email. As mentioned in the previous discussion, a personalised email that appears human and authentic holds a gravitational effect on customers.

Nowadays, an email in plain text holds more value. Create an email with the thought that the customers you are interacting with are, ultimately people and we are all living in the same reality. So focus on the customers while formulating an email, imagine you are having a conversation with the fellow customer but through email. The key to successfully carrying out an email marketing campaign or strategy is to make the email sound personal and as real as howa conversation can get that takes place during a face-to-face interaction. Click here to learn more on the tips and tricks to make a business or marketing email sound personal amd real.

Through a plain text email one can deliver information with more clarity and friendliness rather than through an email filled with savvy designs and optimised features. While the latter sounds attractive, the former does a better job at delivering the message accurately without any extra work. Many emails are filled with related graphics and interesting infographics but when we think about it, who even has the time to admire a single colourful email that you may or may not invest in. These mails almost seem superficial for customers as it’s initial impression fails to reach the customer in a perspective that the mail is sent by a machine rather than an actual person. These type of emails try to persuade customers into getting their advertised deals but fails to accurately deliver the main message.

Bring About an Interactive Mailing Trend

Ever since the introduction of emails in our personal computers, it has been a big leap in connecting and communicating with people from far away places. Messages and information were carried out effectively and efficiently, they became an integral part in companies and businesses not only in the daily office routine but also in the marketing strategies.

In an email marketing campaign, it’s not a one-way step that brings rates, counts and clicks altogether but there are a handful of steps through which the main aim is accomplished.

• The first step is when the email is opened by the customer
• The second step is when the email content is actually clicked by the customer and sends them to the given link of your company website or product page.
• The third step is whether the customer decides to leave the site or continue browsing the website for items or services.
• The fourth being the chances of the customer being a subscriber or moving on to purchase an item

According to recent studies, the rates of customer’s average  bounce rates, open rates, click-through rates, unsubscribe rates, click-to-open rates all vary as they proceed through each of the mentioned steps. And sometimes there are losses at the end of the entire process. The pool being a small marginal amount of customers who do end up being subscribers. This is another reason as to why campaigns which are based on account marketing and conversational strategies do a better job at reeling in customers. Email marketing is just one route of action taken that reaches the general pool of audiences, we have social media channels, networks and even company websites to keep traction and traffic flow. Hence, maintains a sense of consistency in these marketing campaigns, schemes and strategies are important and ever-growing.

Inculcate Plain Text Emails

Yes, instead of spending a part of your finances on hiring a services from an html development company there is an easier and simpler route that is also more advantageous in the practice of email marketing. People are familiar with social media trends and cues now, with so many trends that are ongoing and old, the present pace of establishing certain norms while engaging in texts, video calls, sms and so on is widely known by a majority of smartphone users. Who says one cannot use these social media lingos and practices in email marketing,

• The use of gifs has grown prominently during the last decade or so, people are loving these small animated pixel images and are still an ongoing trend. People of all ages have an interest in gifs hence, using it in emails can amp up the excitement of viewers amd further gain their attention to read the contents of the mail.
• As far as mobile phones are concerned, the use of emoticons and then the gradual shift to smartphones led to the use of emojis. Emojis being a more defined, clouded and detailed icon or character image of facial expressions. Emoticons are still in use but emojis seem to be more expressive when it comes to conveying the right emotions or symbols.
• Visual elements such as images related to the content shared can create a dramatic effect of persuasion to the viewers. Thus, the use of images in plan text emails are also encouraged.
• After the end of the information, try to include a question or feedback request which gives the customers an opportunity to raise their doubts or comments on the produced copy.
• This is a given rule to follow, emails are supposed to be short and precise. Adding this feature on to the content or information is a plus point in saving the viewer’s reading time.
• This is another tip to include in your plain text email, use lowercase on the subject line.
• Just like the addition of images on the email, adding embed video can further aid the viewers understand the message being delivered.
• This is a more or less a pro tip, keep the beginning of your conversations automated.

There are different ways of mentioning these elements in newsletters that are short or even longer ones. The key having an organised look during the composition of images, gifs or emojis.

Conclusion

Although the modern social media norms ie, the use of gifs, emojis, videos and images all act out as useful tools in persuading the audience the main factor of the email should be easy conversations. Test out your copy and make it seem as real as possible, make an effort into making a personal individual connection. Going through the method of html based email could cater to a wider audience in a faster pace but the impact seems lesser if compared to an email with a personal touch.