Going global or international is no longer a surprising step. To generate revenue in this globalized world, taking your business enterprises to an international level is crucial. There are many differences related to traditions, culture, religion, language, and norms that, if not taken into account, can cause serious issues.
For example, if we take the cultural differences into account, Japan ensures pink for men and blue for women. In many western and Asian countries, these differences lie in opposite directions. So, if any enterprise targets Japan and does not take care of gender color differences, and promotes its beauty or clothing brand unintentionally, this will ultimately hurt their campaign. Therefore, enterprises go for reliable localization management platforms. A localization management platform offers services related to localization and translation services.
Have a look to make a list of considerable steps when expanding business internationally:
Brand recognition
The next important step in this regard is the recognition of your brand. All thanks to rapid globalization, distances have become shorter and the spread of news from one corner to another has become shorter. What if you are going to introduce a new brand’s face and people do not have any recognition of it.
Also, if you are going to introduce an advanced product to any underdeveloped region. You must first go for marketing. Your social media and physical campaigns must let the people know about the brand’s benefits and uses. If your brand is already recognized like any famous beauty or food chain, you have an edge even before going.
Language Difference
A very important step in the expansion of business is to take care of language differences. This world is multi-linguistic and around 6500 languages are being spoken there. It is likely possible that where you want to expand your organization, this nation has a different language than your home language. How will you communicate your message? How will you introduce your products? How will you make a profit? So, the very essence of doing business internationally is to consider the language barrier.
In order to cover this, many localization management platforms are offering their localization and translation services. For instance, a localization management platform offers online and offline localization services from video games to medical services. So, good business enterprises must deal with it. Because only translation from one language to another is not important. That happened in the case of the Pepsi campaign in china.
When word for word translation meant that “Pepsi brings your loved ones back from death” that kind of slogan received a huge backlash from the Chinese people. And of course, in these kinds of circumstances, a company has to pay compensation in great amounts. That is why the use of the right language service providers and localization management platforms are very crucial in doing business internationally.
Market Landscape
Another essential step is to know about the current market environment. It is important for a newly expanding business to know about the competitive market environment. Only by assessing the business and competitive climate, you can make the strategies to promote your business. You must research the local and foreign players of that regional market.
Because without knowing the potential competition, it will be a flawed strategy to move from one region to another. If there is room for adjustment, you can provide good services and can increase the competition.
Cultural Understanding
If you want to choose the most essential step that would be nothing but cultural understanding. Evidently, every country has its own culture, ideology, traditions, and even religion. Wherever you go, how advanced you are, you have to adopt some other norms if you want to do long-term business in that particular region.
It is important to build a trust relationship between yourself and the local audience. Without undertaking the cultural difference, the chances of sustainability of doing business become less.
For instance, if any big multinational European country wants to expand its business in any Asian country. It should respect the traditional and cultural norms of religious issues as well as its traditions. For instance, in many Islamic countries, no enterprise can promote alcohol freely. Because there is a very thin line between cultures.
Concluding Note
Doing business internationally is not an easy task in this competitive world. But if you go while considering some essentials, the revenue generation would be enormous. The above article has explored some points that should be taken into consideration when expanding business internationally. With roughly a planet where the population of 8 billion is still growing, there must be a very precise manner to expand business and in this perspective, to rely on a reliable localization management platform is the need of the hour. Because the world is diverse in nature and must be dealt with carefully.
Halen Terry is the author behind many translation,localization, technology, Technical, economics, and information-based articles. He is a translation, localization, and technical writer. His work addresses the human experience in the numerous fields.
