Nowadays, social media is unavoidable in our world. Because, under this earth, everything is growing into social media. Almost most people get their news, purchase products, and spend their time on different social networks. At the moment, TikTik is the trendiest social platform in the world because the platform targets teenagers and young users.
TikTok was founded in the year 2017, and it was merged with the effective app Musical.ly. Currently, the app has 800 million active users, and the fourth most downloaded app in the world. Within a very short period, the app’s growth is very high because of the user’s age.
TikTok is also an excellent platform for all business people to run their business on TikTok. But most of them don’t know how to use this platform properly. In this article, I am going to share how to advertise your brand with a wider audience.
TikTok Advertising
Advertisement is one of the best choices to reach your brand all over the world. TikTok offers many advertising features to show your brand to many people. Here are some features to advertise your brand on the TikTok platform.
Brand Takeover Ads
The brand takeover is a full-screen ad it displays when someone enters the app. It allows either a three-second video or three to five-second GIF or images. These full-screen ads quickly take the user’s attention, so the brand takeover ads are perfect for getting the maximum reach and visibility. Brand takeover ads are permitted only one specific branded ad per day. These types of ads can be linked to a hashtag challenge or a brand’s landing page.
Top View Ads
To view ads are similar to the brand takeover ads. It is a new brand video-based ad format that displays the brand when users open the app. In these ads, the in-feed video can be used as advertising material.
In-Feed Native Video Ads
In-Feed native video ads are 15-seconds long, full-screen, and it can also have a specific musical background. This type of ads includes a call to action section. Use this feature to redirect people to your website or a particular hashtag challenge.
Work With Influencers
Influencer marketing is always an excellent way to reach your brand with a massive audience. Influencer plays an important role in all social networks. These influencers create effective content in their style to inspire their fans and followers. If you buy TikTok fans on your account, you become an influencer in a short period. It is an excellent opportunity for all users to join with an influencer to gain followers for all social networks.
Branded Effects and Lenses
TikTok offers the branded lenses and effects feature to make your brand more beautiful. With TikTok lenses, users can interact with the brand and use filters to play with them. TikTok also offers the feature to create and manipulate 2D, 3D, and augmented reality on the platform.
Hashtag Challenges
Challenges with hashtags are more prevalent on this platform. Hashtag’s challenges provide a great opportunity to maximize your reach and get brand engagement. TikTok offers the feature for brands to sponsor their challenges on the TikTok discovery page. This feature helps to display the brand ads for six days. It is more excellent to reach your brand with a wider audience.
Alison Wiliams is a social media content writer who works at FlatFitty. She is an experienced social media analyst, and her passion is to contribute to engaging content for authority blogs and websites.
