Most social media managers are starting to get how the TikTok platform works. But already, the fashion brands have begun to acquire the lead in terms of content on TikTok. TikTok’s massive, engaged user base and unique format combine to make a fascinating new frontier for network engagement for the fashion brands. Here are the exciting and unique ways apparel and fashion brands can rule the platform.
Grab Things What People Need
Fashion is the primary source that is evolving constantly. Many fashion industries survive by changing their outfits according to market demands. Most fashion brands have massive budgets to pay out on market research to get what audiences need and the present style. You might not have an enormous budget, but you can get what people need through utilizing social media networks like TikTok.
One major company that succeeds by gaining experience from their customers is Domino’s. The company allowed the customers to design their unique pizza after losing vast customers for their pizza quality. The audience included all their individual ideas on pizza orders and posted the pictures on social media platforms. By listening to the customer’s pizza design and making some changes, their sales began to rise as a result.
Though it is not related to the fashion industry, the idea is that social media platforms can be utilized to grab creative and unique ideas. Use your profile on TikTok to capture what people actually want and make fashion items or products that complete their needs.
After And Before Video Contents With Customers Or Influencers
TikTok is a perfect spot for before and after transformations content. Fashion brands are distinctly self-possessed to take advantage of it with UGC(User Generated Content) and Influencers. One famous instance of this on the platform is that the fashion brands cut a video in the center to bring a different style or look totally. Making this kind of content will be time-consuming, but users on TikTok gain authenticity. Working with existing customers or influencers can bring an aspirational or relatable edge to your TikTok brand without missing the authenticity of channel necessity.
Training Or Step-by-Step Video Content
Filming how to style a particular outfit or exciting look is another perfect way for the fashion brands to land on the platform. Bringing step-by-step instructions to achieve a specific style gives your fans the inspiration and excitement they want to make their own looks. When you make your fans happy, you can buy TikTok views for all your posts, undoubtedly they will shower their interest through all forms of engagement such as likes , shares and comments. This would potentially increase TikTok followers for your business account.
Make a Hashtag Challenge On TikTok
Hashtag challenges and trends are very natural in TikTok. Many unique hashtag challenges are appreciated by the brands and created by the brands. A famous content creator on TikTok launched a campaign while the grand US Open was happening in late 2019. They featured Diana Silver, an actress playing tennis, and enjoying her wins with native effects within the native design on TikTok. They asked the other people to make their own video content using the hashtag #WinningRL, leading to winning a creator’s merchandise. This drastically increased engagement rate and worked perfectly to increase views count for the first brand video content and other video contents made during the hashtag challenge.
Trendjack
Trends and viral things change very quickly on TikTok. It’s a tricky spot because not all the trends need to be capitalized on. It’s a place where joining hands with influencers can be useful as their insight into trends on the platform and the target audience you look forward to grabbing can gauge how that viral or trend thing will resonate.
Make an Authentic Event
As authentic events increase traction, many fashion brands on TikTok host virtual & genuine fashion shows and short events. TikTok’s communication director mentions that by leaving users to make their unique video content for a campaign or challenge, brands offer users on the platform a strike that they are a chunk of a larger community. Growing a virtual and authentic community for your brand brings you the best reach.
The platform is already a flourishing network, and also the digital engagement grows high this year; it is necessary to know how it impacts different businesses or brands.
Free Promotion For New Items Or Products
Marketing or Promoting products is a significant aspect of the fashion industry because you want to convince the audience to purchase your products. As many fashion brands promote their products to the same audience, competition is hard to move the fashion products. Big fashion industries with a vast promoting budget can pay quickly for the ads and even top influencers & celebrities to sell their products, so the small fashion industry affects here more.
But the real fact is if you are smart in marketing strategy on fashion, you don’t need any money to promote your products. For example, Donald Trump spent a few in his 2016 campaign because he knows how to grab the people’s attention. It’s the thing you want to do for your fashion business.
Shira Rachel is a passionate social media writer and working at Bouxtie. She has strong strategy skills in developing and managing social media campaigns. She loves to make new connections and enjoy the opportunity to work with social media influencers.
