The emergence of social commerce has helped brands to generate better user trust, engagement, interaction, and conversions.
It gives the eCommerce conduct of business an outline by streamlining the users’ purchase journey, which is predominantly important because the users’ responses have changed on a massive scale.
They are spending a lot of time scrolling through their feeds. This has pushed the brands catering to the digital sphere to have an omnipresent presence, especially on social media platforms, to conduct business successfully. Here, incorporating social commerce trends and strategies is indisputable as it is a revolution in itself.
Keep reading to empower sales, marketing, and growth by having a complete understanding of the current trends in social commerce.
Get Discovered Via Visual Shopfronts On Instagram
Did you know 70% of shoppers turn to Instagram to find their inspiration to buy products? Brands can capitalize on this by turning their inspiration into sales.
The visual storefront provided by Instagram lets people shop from pictures and videos regardless of their location on the app.
Discoverability gets easy by tagging the products along with descriptions. The brands can lure the viewers’ attention to their products from their catalog not just in the feed but also in stories.
Leverage Shoppable Instagram Feed On The Website
Shoppable Instagram is one of the most popular social commerce trends that brands use actively to turn their Instagram feeds into shoppable storefronts.
With the emergence of social commerce platforms, brands can bring the shoppable Instagram feed on shopify and other eCommerce websites to drive better sales, traffic, and profitability.
Brands can collect their Instagram feeds and UGC from hashtags into a feed, tag products to the collected feed to make it shoppable, and then publish the Instagram shoppable feed on their website homepage, category page, or product pages.
Collaborate With Micro-Influencers
Influencers of the platform have said to influenced 87% of the people in their purchase decisions.
Regardless of the industry, you provide for, collaborating with influencers is a great strategy to increase the brand’s reach. While deciding upon the influencer, opt for the one that has a set base of followers and caters to your industry type.
Micro-influencers have a better audience engagement, and people want to know more about what they have to say. So brands can get into authentic, creative, and adorable partnerships with influencers and use them in every part of their customer journey.
Providing For A Frictionless Experience
The users today lookout for a seamless purchase channel. Hence, brands need to provide faster and quicker checkout processes to enhance sales, customer experience, and revenue earning capacity.
Enable your buyers to log out simply by eliminating the ‘add to cart’ processes and directing them to checkout by filling in address and payment details.
A frictionless experience is indeed important to upscale the business.
Sales Through Conversational Chatbot Is On A Rise
The sole reason why Facebook and Whatsapp saw an enormous rise was that they connected people beyond their locational boundaries.
Now, brands enable chatbots and improve their sales and costs by upgrading to AI capabilities via chatbots.
With chatbots, brands do not have to manually answer customer queries. Instead, it can make suggestions as per the customers’ selections and ask for human help wherever needed.
Customize Facebook Shops For An Enhanced User Experience
Using Facebook has become quintessential to people worldwide, which means that switching to Facebook Shops can be your next best bet to conduct sales.
One of the most promising features of using Facebook shops is that they are customizable, allowing you to mold the user experience that aligns with your brand.
Align the fonts, colors, and images as per your liking. You can import the product catalog available on your website to the shop directly. Furthermore, Facebook shops allow the brands to connect to their users on other platforms like Instagram, Whatsapp, or Facebook Messenger.
Live Streams Sell More
Live streaming has gained a tremendous populace in recent times, thanks to the impact that it generates. Businesses use it for multiple reasons like showcasing new products, sharing tutorials, or usage guides, discussing trending topics, interviewing industry experts, and more.
The quality of the live stream video need not be high-dimensional; low-budget productions can generate an equal impact, provided that they generate utility.
Economical Products Are Selling Faster
People using social media platforms are majorly there to spend their leisure time. They are rarely there to make purchases.
In between the multiple activities that they undertake, it becomes more difficult to hold onto their attention. To be able to provide past this, showcasing low-cost products is becoming non-negotiable.
Moreover, social commerce trends still being a newer concept, buyers hesitate before buying anything high-end. Hence, laying focus on economical products is a trend that is likely to stay for a long time.
Over To You
Trends in the digital landscape change sooner than you know. These eight trends are ringing a bell in the eCommerce industry, making it now time for you to include them in your marketing strategy to generate greater leads, conversions, and sales.
I’m Jack Roger, and I’m a technical writer. I am passionate about researching meaningful content and also putting it into words, such as innovation, technology, UGC Platform, and digital marketing trends.
