5 Mistakes to Avoid When Selecting Business Promotion Gear

A branding expert said, “Branding is what people say about your brand when you are not around.” Regardless of whether these comments are positive or bad, what people say about your brand depends entirely on how you promote it and what marketing strategies you adopt. Look up platforms like customgear.com.au for valuable tools that can help in this endeavour. 

It would help if you plan your promotional and marketing campaign, giving importance to the minute details to ensure your customers remember your brand for a long time. Did you know that 55% of the people receiving promotional products hang on to them for at least a year or more? And research indicates that 9 out of 10 consumers reported owning logoed pens and branded drinkware. That’s the power of branding. 

Here are 5 mistakes to avoid when selecting promotional gear:

Not Considering your Target Audience

What’s the point in setting aside a budget and spending money on a product your target audience doesn’t care for? If you think of imposing your likes on someone else, it may happen. Even focusing too much on what’s trending may not always work. What you need to focus on is the unique needs of your targeted demographic. 

Moreover, people may not have heard about you yet, and giving away promotional products to someone unaware of your products may not do the trick. You need to do a bit of research and find out the likes and dislikes of your targeted audience and select the product after that. 

Giving a run-of-the-mill Product

You can’t afford to do what others are doing blindly. Most businesses give away run-of-the-mill products at trade shows. Such giveaways carry the company logo and nothing much else. The product must have some relevance to your brand, with something like a standard colour or theme. You can think of a catchy copy line that creates an impression in the minds of the customers. 

Not Considering the Size

If you plan to give away T-shirts, jerseys, or any other apparel, the biggest mistake you could make is getting the wrong sizes. There can’t be a free size for T-shirts or jerseys, and what’s more embarrassing than giving your target audience the wrong size? Here again, it takes minimal effort to get the sizes, through a survey or brief questionnaire. Giving away something that cannot ever be used is a complete waste of time and resources.

Ordering After the Season  

The timing is crucial, and ordering promotional products when it’s too late doesn’t serve the purpose. You may have planned to distribute promotional giveaways in the festive season like Christmas or New Year, and if you haven’t placed the order well in advance, you can’t distribute them at the appropriate time. 

All the campaigning and building up will have an adverse effect if you do not deliver. 

Not Having a Promotional Strategy in Place

It would help if you had an effective product promotional strategy before you can order the promotional items. Consider the primary purpose of giving away promotional products first. It may be for any of the following:

• Driving more traffic to your website
• Creating Brand Awareness 
• An exclusive Email Campaign
• Promotion of a New Product or Service

Summing it Up

If you plan to give away promotional products, try to avoid the mistakes mentioned above to make your campaign a success. The Mantra is planning your strategy.