Posters are an imperative promotional tool that not only delivers the message of the brand to the customer but also makes them notice the services provided by them. If designed well they attract the eye and appeal to the emotional side of people while also informs people about the existence of certain products.
It’s very important to give proper heed to them especially for local businesses as most people can find about them through these posters on the walls when passing by them. So, if you are making the mistake of putting all of your efforts on digital marketing and not fully tapping the potential of posters, it may cost you in the future.
The time has come to use this brilliant and easy marketing tool but before that read on to Avoid these blunders while designing posters.
1. The image doesn’t sync with the message
Using an attractive and captivating image in a poster is a good idea, but choosing any random photo, that doesn’t go with the overall theme of the brand doesn’t make any sense. Select an image that is in line with the message you are trying to convey or at least it should resonate with the brand so, that when customers sees it, they automatically connects it with your business.
2. Having two-catchers
It’s not a good idea to have a great headline, and an equally eye-catching image; it confuses the clients as they are not sure what to focus on. This may end up ruining your chance of catching their attention. If due to any reason you use two eye catchers in form of headline and image, make them a single visual unit and place them in proximity to each other.
3. Too much info
A poster’s USP is the fact that they are straight to the point. So don’t include long text or messages or multiple messages. Stick to few images or image and complete it with some hard hitting and eye-catching 2-3 words phrases. If you add too long of a message, people would lose interest in it and won’t even get to the point where the actual message is. So, be short with words but make them impactful.
4. sing a portrait that looks the wrong way
Using a portrait of a model/celebrity/common people is a great way to catch the eye of customers, and appeal to them emotionally. Consumer follows the direction of where the model is looking for the message to make, that it is looking in the right direction. The eyes on the portrait must look straight, and if the person is looking sideways in it, he should be gazing in the middle.
5. Missing the target audience
Posters are used for regional and local promotions mostly so make sure you know your target audience. Teller made it for them so that your message reaches to the people you want. Also, make sure it is placed in a place where people from your target market will see it.
6. Using colors badly
Colorful posters sure are catchy, but what use will it be if they are so empowering, that it creates confusion about the intended message. Make sure, it is in sync with the type of message you want to deliver. Use a single color and play with it by mixing it with others, but keep that chosen color as main.
Color contrasting is also important, not all places where the poster will be hung will have good light. So don’t use dark ones and know the places beforehand and use contrast accordingly.
7. Printing less posters
Marketing means to make the business visible to people, so if you are using fewer posters than it may not have any impact on people. If the budget is tight, then using few of them is okay, but otherwise, don’t compromise with their quantity. One location needs to have more than one similar poster to create a dramatic effect and catch the eye of the customer. So make a specific budget for them and don’t be cheap when it comes to their quality or quantity.
8. No visible brand name
The whole purpose of posters is to make people aware of your business and services. So whether you make them yourself or outsource it, make sure that your name, logo, and firm is placed on it and is visible even from a distance for people to recognize it.
For those who don’t want to start from the scratch or don’t have much experience in designing, can try various online poster maker tools like Canva. These tools are absolutely free and provides numerous ready-to-use templates to get you started within minutes.
So guys, what are you waiting for? Get started!
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