Connect with us


3 Important Factors for a Breathtaking Website to Attract your Target Audience




There are many ways in which a web design is of pivotal importance for any company. There are many ways in which it is considered to be vital as it is what a visitor on a website looks at apart from the content. If the offer on the website is very alluring then it can compensate for the design to some extent, but a brilliant design can attract a person and can make him browse through other pages of the website apart from the landing and home page.

While there are many factors that can make a website look special, there are some skills and techniques that the person responsible for making it at any reputed web design agency must master them to come up with a perfect design. In this blog now, I’ll try to list 3 of them so that you can have an idea about it and apply them for your venture.

  1. Marketing and Communication Design

Nowadays, if a website is able to market what it and communicate to its target audience, then it can be a very important factor for its eventual and continuous success. If you want your website to make an impression right at the first glance, then you need to smartly incorporate marketing and communication design elements in them. The type of business in which a particular company is dealing also have a say in its design. Let me discuss this aspect now with you.

Suppose you want to initiate a B2B business. It’s designing right from the scratch will be completely different as compared to an online shopping portal, for example. So you need to carefully go ahead and finalize the design for your website according to its type and the audience you want to engage. You certainly can’t hold the attention of serious business executives with a shocking pink color theme or the attention of young bubbly teen crowd with a sober theme.

  1. UXD and Interactive Design

User Experience Design must be relevant to the target audience as the content of the website depends upon it. UX is related to the layout and clear instructions must be given to the person designing a website so that it can turn out to be a perfect one. But how well a user can understand how they can interact on a website may also depend upon the interactive design of a website. If your website will offer them some usefulness and an experience that they feel good about it, then your visitors are more likely to use it further or even recommend it to other users.

Much of the UXD and interactive design are considered in the user interface design. There are many advanced functions which look cool and many websites like to incorporate them in their website but they may require additional plugins to show the content generated through it to the users. And this limits the visibility of the functions as not everyone will be inclined towards installing extra plugins just to see a graphic/animation. So use them wisely according to your audience who may be willing to install them like teen or tween crowd.

  1. Page Layout

Most part of the user interface design gets affected by a page layout and the sheer quality of it. The consistency in the layout of the pages throughout a website is an important aspect. For example, if you are trying to come up with a website offering shoes for every age-group, you can change the layout for different age-group. But there are many ways in which you can come up with a same layout even for all age-groups and just change the top banner or graphics a bit, for example.

Fixed-width websites are now the most popular web layout that most websites use nowadays but you don’t have to follow it as your website must be according to your business and the featured product or service. So there is no hard and fast rule for it and you can get a completely customized website for your venture to woo the target audience you have in mind.

Final Word

If you think you can add something substantial to this blog, want to ask something from me or just want to give your feedback, you are welcome anyway. Please use the comments section below in this regard.



Pick an Apt Working Environment for Your Enterprise




Over the years, thousands of businesses have emerged. Every single week, new companies are starting. But what makes good businesses good is their way of working, working space and of course credibility. Skills and knowledge alone are not enough; there has to be a proper working environment too. If you have a good team of experts but a shallow working space for them; it might mar their productivity and lead to less effective results in business.

Of course, you can look for options like Commercial offices for lease in sohna road Gurgaon. But it is also true that renting a commercial place comes with so much of hidden costs and other costs. Moreover, the commercial space should support your team members and help them flourish. So, to pick just any random office space would not be an option. Before you end up with any decision, consider the following things:

Location does count

In case you are considering a devoted business space for rent then the location should be the most vital criteria to consider before you finalize the deal. You should check whether commercial space is conveniently accessible or not. Then find out if your team members conveniently commute to the place. Similarly, can your clients locate it in a proper manner? Then find out if space is easily accessible via public transportation or not.  If the answer is yes then you can’t think about that space.

Is there any additional expense?

Before you opt for any specific commercial place for rent, you have to ensure that you understand what is involved in the rent and what is not. most of the times, the actually quoted rent does not involve expenses like additional repairs or even the installing electricity and phone lines and so on. You have to make it clear that the landlord is going to take care of these additional expenses. If the property owner is going to take care of these things and areas; you can take a sigh of relief. Otherwise, you might have to think again about your budget and all.

Explore your building

Before you finalize the deal, you should check whether the building where you are renting the office has the needed amenities or not. Find out if it is safe and secure for your team members. Does the building or space has a security guard or takes good fire precautionary measures? What about the after-hours security?  These are some of the many issues that have to be considered before you pick a space for your business. After all, the building in which your office would be matters a lot. What is the point if you have sealed the deal but then, later on, you discover this or that about the building? It would be really disappointing.


Thus, if you are going for virtual office space in Sohna road Gurgaon then you might not have to think about all these things. But if you are hiring a physical space of your office deeds then these points might be of great help.

Continue Reading


5 Steps to Creating a Millennial Marketing Strategy [ Infographic ]




5 Steps to Creating Your Marketing Strategy for Millennials

5 Steps to Creating Your Marketing Strategy for Millennials

Originally published on Sales Force.

Continue Reading


7 Proven Benefits of Business Events to Steer Business Growth



business events

Business events always prove to be a special treat for any size and type of company. Though we are in the era of digital marketing and technology, still such gatherings have a huge impact on the growth of any company. Besides generating revenue and bringing new clients, business gatherings are also lucrative in hundreds of other ways. No matter, if you are participating in an event or conducting it yourself, it has to offer much to your business. But, conducting events yourself is always much more lucrative than just participating except for trade show. The most common types of events for corporate outfits are a trade show, conference, seminar, product launch events, and expos. Let’s see how companies can steer business growth with such professional gatherings.

Brand awareness:

The first ever and much-talked benefit of business events is brand awareness. Though you can reach out to clients digitally today, it does not bring such juices as connecting with them locally. Therefore, when you are available to your clientele under the same roof, it does foster brand awareness. Also, the main reason to switch towards hosting events is that these remain a topic for longer time spans.

Where a digital ad will only show up twice or thrice to a single person, attendees will self-promote your brand long after the event. Moreover, most people try to attend such gatherings with their closed ones. So, you can get more and more traffic. You can also offer interactive experiences to attendees to make your gathering unforgettable. Think how much engaging VR rentals for product launch demonstrations could be.

Face to face meetings:

As we have discussed earlier, connecting with your customers behind the computer screen is lucrative. How much beneficial for connecting with them face-to-face could be? The chances of such face to face meetings are very limited in the virtual world. Also, local events not only enable organizers to connect with clientele but also provide a chance to connect with like-minded businesses and organizations.

Not only does face to face meeting would build a local clientele but also help in fostering industry relationships that could result in amazing partnerships.

Keep an eye on your competitors:

All your marketing efforts scale to making more profit and crushing the jaw biting competition in your niche. But, you do not have to adopt different plans and employee secret agencies, on the lighter notes, to find out what your competitors are up to. Keep an eye on what events you are competitors are organizing or participating in, you can follow them to find out the latest changes to their marketing or business plans.

Also, you can find out the latest marketing and customer acquisition trends your competitors are following. Sometimes this information can prove to be massively valuable to the organization. Hence, you can either copy some good strategy from the competition or generate your own to break the competition.

Service to the community:

By hosting you can do some great service to your community. This service can become beneficial in long terms. Not only attendees will interact with your brand, but also will connect with each other. Thus fostering a trend of sharing and caring in your community. And because you are the reason for this service, your brand will always be remembered by attendees one way or the other. Also, this offline engagement will reflect online and in business growth with brand awareness.

Building trust:

Trust is the most important factor. If you are a new firm this becomes even more important. After all, why should customers leave the existing seller and buy from you? There is a serious need to build trust among your customers. But how can you do that? Don’t worry Business events to the rescue.

By participating in such gatherings such as trade show or hosting your own conference or seminar, you can make your brand name to be heard. It is all the matter of interacting a few times and the audience will start recognizing your brand, ultimately building trust which would then help in selling and reselling.

Increasing Sales:

Business events like trade show are most commonly known to increase sales and generate revenue. This is not the case in every type of as mostly in events like conference, seminar or product launch, you will be connecting with customers to deliver valuable insights. However, organizers of such business events can still generate leads. These leads can then be followed up to convert into sales. So, there is always some kind of return on investment coming from every type of event.

Reaching new horizons:

Exploring the world of business events, not only you will be able to leverage all the upper described benefits, but also reach open new doors to relevant industries. These new horizons could be in form of invitations from other like-minded companies in their conferences, seminars and product launch events. Thus, hosting or participating in an event can open new doors to explore the worlds and reach new horizons.

Continue Reading