Top 10 Services that Digital Marketing Agencies Offer?

Through the use of different online marketing channels,

Once upon a time, one could find success by focusing on one particular channel (for example, SEO), but this is no longer the case today. You need to take advantage of all marketing channels available in the competitive online space in order to succeed.

Due to the growing demand from clients, a full-service digital marketing agency was formed. We offer a wide range of services, from SEO to paid ads to web design, to our clients.

The following are the most popular digital marketing services provided by digital marketing agencies

This list can be used by business owners when outsourcing their digital marketing.

You can use the list to get ideas of services you can offer your clients, whether you are a freelancer, an agency owner, or a digital marketing consultant.

You can use the list to decide what services you can offer potential clients if you’re thinking of starting your own digital marketing agency.

Digital Marketing Services List

Among full-service digital marketing agencies, these are the most popular services.

1. Search Engine Optimization

2. Facebook Ads Management

3. Social Media Marketing Services

4. Google Ads Management

5. Content Marketing Services

6-Link Building Services

7-Email Marketing Services

8-Conversion Optimization Services

9-Website Development Services

10-Digital Marketing Training Services

Search Engine Optimization (SEO)

Search engine optimization is at the top of the list. As the most popular service offered by digital agencies, SEO is often their core offering.

Search engine optimization is one of the most effective techniques for achieving high rankings on Google and other search engines in order to get organic traffic to your website.

Services offered by SEO agencies include:

In-Page SEO: In-Page SEO includes techniques to optimize your content for search engines. We focus on the things that are visible to the user, such as written and visual content.

As part of technical SEO, we take into account factors like page speed, canonical URLs, SSL, schemas, and other elements that help search engines understand a website better.

Link-Building Services: Off-page SEO services or link-building services as they are often known, focus on the outside factors that can affect the ranking of a website in the SERPS.

Local SEO is best suited to local businesses. Local SEO involves optimizing your website to appear in relevant local search results.

Due to the boom in online shopping, eCommerce SEO is a very prevalent area today. Making sure that your online store is properly optimized for keywords with a buying intent is called conversion rate optimization.

As a stand-alone service, some agencies provide keyword research. This is especially useful for clients who don’t want the full package but need help finding the right keywords for their content.

Another popular search engine optimization service is SEO audits. With an SEO Audit, you can determine how well a website complies with SEO best practices.

Before signing up for a monthly SEO package, clients should hire an agency to perform an SEO audit in order to assess the quality of their service

2. Facebook Ads Management

Another popular service offered by marketing agencies is Facebook Ads Management.

Facebook and Instagram are both essential for a complete digital marketing strategy.

Some typical deliverables of Facebook Ads services include:

· Running paid campaigns both on Facebook and Instagram

· Creating creative content for your ads

· Optimising performance / reducing ad spending

· Reporting once a month

· Using product feeds to set up shopping ads

To determine which campaign types, audiences, and ad types work best, run A/B tests

It is also possible for you to become an expert in Facebook Ads and offer this service to your clients as a freelancer or agency.

3. Social Media Marketing Services

In the past decade, I have learned from my interaction with clients that digital marketing services imply social media marketing.

With the help of social media channels, one can create communities and reach an engaged audience, allowing for very effective targeting and advertising.

The following are some social media marketing aspects that become an important part of digital agency services:

· Copywriting and graphic design to make prevalent formatted content for different social media channels

· Creating a content calendar

· Crafting a social media marketing strategy

· Creating customer profiles and personas

· Social monitoring services to evaluate the current perception of the brand

· Implementing influencer marketing and brand collaboration strategies on social media

4. Google Ads Management

Digital advertising on Google is done through Google Ads. The following digital marketing agencies provide Google Ads services:

· Setting up marketing campaigns

· Experimenting with different types of ads

· Monitor and optimize campaign performance

· Progress reports on the campaign

· Creating retargeting campaigns and shopping campaigns

· Creating customer profiles and audiences

Google Ads offers several types of advertising including display, search, discovery, shopping, video, and apps. Marketing professionals can also advise you on the most effective types of ads.

Consider becoming a Google Ads Partner if you plan to offer Google Ads management services to clients.

A Google Ads partner is a company (or individual) that meets the program requirements.

Partnering with Google Ads gives you access to exclusive resources and support.

It also shows potential clients that you have the expertise and experience necessary to work with Google Ads.

5. Content Marketing Services

Content marketing is an essential marketing strategy since people consume content in various forms on a constant basis.

Developing the right content can help increase traffic to your website or app, as well as other metrics relevant to your business.

Content marketing services cover the following areas:

· Content strategy: Developing a plan to meet the content needs of a business.

· Content writing: Blog posts, articles, stories, e-books, and white papers

· Content distribution: Promotion of your content on relevant platforms

· Experience researching keywords and creating SEO-based content

· Developing campaigns for social media sites and websites

 6. Link Building Services

A backlink is a link to another website that points to your website.

Link-building activities for your website are usually provided by a digital marketing agency or an SEO professional.

We offer the following link building strategies as part of our digital marketing services:

• Guest posting: Publishing content on other relevant websites and linking back to your own.
• Outreach: This involves setting up links with other potential websites and reaching out to them.
• Unlinked mentions: Getting in touch with sites that mention your brand but do not link to it.
• Broken link building: Identifying broken links and offering alternative options to webmasters.
• Relationship building: Finding relevant websites to create a link-building relationship.

7. Email Marketing Services

Through email marketing, you can generate leads, get orders, receive feedback, and connect with your community. Email marketing can yield great results for your business if designed properly and executed properly.

Almost all aspects of email marketing are covered by digital agencies, from drafting to sending. Focusing on the following key areas is crucial for email marketing:

• Establishing an email list and growing it
• Creating an email marketing automation and flow
• Creating engaging emails and community engagement
• Measuring and reporting the effectiveness of emails
• Coming up with cost-effective strategies for bigger email lists

8. Conversion Optimization Services

In a data-driven digital marketing agency, the conversion optimization team analyzes your website and finds ways to increase conversions without necessarily driving more traffic.

Some of the conversion optimization services include:

• Analysis of your website in-depth
• Collecting feedback from visitors via surveys, questionnaires, or interviews
• Identifies leaks in the sales funnel based on feedback and analysis
• Improve the effectiveness of websites and landing pages
• Invest the time and effort to optimize your CTAs, landing pages, and content by conducting A/B tests

I have found Conversion Optimization services to be both challenging and beneficial in all my years as a digital marketer.

You can certainly achieve your conversion results with the help of an experienced data-driven agency or CRO professional.

9. Website Development Services

A digital presence is necessary for any business today, whether online or offline. A business’ website is often the first point of contact with consumers. A company’s website layout, content, design, performance, and organic ranking are considered by visitors.

For your website to be viewed by the maximum number of visitors, it is very important that it is professionally and aesthetically designed.

Website development services involve the front-end, back-end, and development of a website. Designing a website that fulfills your business goals is a technical and consumer-centric task.

There are many areas that marketing agencies can help you with, including:

• Choosing the right CMS to build your website
• Wireframing your website based on the vision you have for it
• Create a sitemap, page layouts, landing page designs
• and code your website according to the agreed-upon design
• Perform tests and reviews before launch to eliminate any errors
• Consistently monitor and update the website according to changes and trends

10. Develop digital marketing training programs

Some agencies (including us) offer clients digital marketing training through their digital marketing academy.

The benefit to clients is that it helps them become aware of all aspects of digital marketing and what it can do for them.

Online courses provide a source of additional revenue for academies.

A few key takeaways

The services offered by digital marketing agencies are diverse. Some of the more popular ones include:

• Services for Search Engine Optimization
• Pay-Per-Click Management
• Marketing through social media
• Online Content Marketing
• Internet Marketing Training Services