Genius Ways to Get More Local Customers in 2022

SEO has become more important than ever. After all, if your business doesn’t show up on the first page of search results, then you might as well not even exist. But a lot of people might be wondering what local SEO is all about and how businesses can reap greater rewards by optimizing their sites for local searches. Local SEO can seem overwhelming since the variables that influence your site’s ranking aren’t always the same as those that affect its visibility to physically nearby people. Nevertheless, by creating useful and informative content and promoting it effectively, the visibility to local searchers of your website can improve substantially and help to attract new customers to your business.

This post will walk you through everything you need to know to improve your local SEO and gain new customers for your company.

Keyword Research

Keywords are an important aspect of a local marketing strategy. Whether you’re trying to attract customers who live nearby or simply want to rank highly for in the search engine for your area, knowing which keywords people are using when they search will help you target your efforts.

For example, if you’re running a bakery in Santa Monica and want more customers, adding Los Angeles bakeries or the best bakeries in LA could be a good keyword choice. You need to do a thorough analysis of your target market and select geo-specific keywords as well. To do this you can either analyze the keywords your main competitors use or you can use several free or paid software. You can also outsource the process to an experienced local SEO company. Avoid doing keyword stuffing as this will result in Google penalizing your site.

Write Relevant and Descriptive Meta Data

Include as much relevant information as possible in your website’s metadata. This includes your local area’s key phrases, demographics, distance from specific locations, etc.

Always Create Original Content

If you’re trying to draw in local customers, but only want that content to live on your site, then you’ll need relevant and original content. If Google can tell that every single one of your pages is duplicates or copies of each other, then you’ll likely be penalized for spamming. Consider creating unique and high-quality pieces of original content regularly so that your customers can always find something new from you.

Create an Expert Directory Listing

To boost local visibility, create an expert directory listing, which has all the important information about your company, such as the phone number, as its address, Facebook page, and website. Also, include a description of their services as well as testimonials. It’s important to list on sites with reliable reputations and large traffic numbers—but don’t be afraid to ask if you can write up an entry for any site that has a lot of people in your industry.

Utilize the Power of Google My Business

Google My Business is the go-to tool to attract local leads. The service helps customers locate you faster. Your listing on Google my business is a fast process as entrepreneurs can add and edit information about their business very easily. It also helps with data analytics as you will be able to see where people are searching for you online. You can upload photos of your store as well as display customer testimonials to add credibility to your business.

Use Rich Snippets

Rich snippets or Schema markup are similar to meta descriptions as they provide a small summary of the business. Schema markup helps Google algorithms understand your business which helps it to display it more prominently in the page rankings.

Make Facebook Group Page for Your Business

Facebook is a great way to stay connected with your local customers. By having a localized Facebook group, you will be able to build a sense of community as well as share your blogs, Facebook posts and other relevant content there. People who will like your content will share it in their network. Even offer free consultation or quotes on that group so that awareness around the brand will increase and people will learn how your product or service can help people with their issues. This will help boost your organic marketing and make your content go viral among the local target market. This targeted approach can help you do wonders for your local SEO.

Localized Guest Blogging

Find authoritative websites in your industry that focus on the geographical location you want to target. Utilize the power of guest blogging to drive traffic to your site from theirs using local link building.

Improve Your Website

You need to follow the fundamentals of SEO and try to improve it. Start by auditing your website to identify gaps and weaknesses. Then implement on-page and off-page SEO to improve. Create localized landing pages on your website. You need to make sure that your website’s brand identity is consistent through such as the use of logos, colors, and fonts. This will help give a professional look to it. You will also need to ensure that the website is mobile responsive.   

Local SEO can seem overwhelming which is where a reputable local SEO company can help. They can take the burden off your shoulders and help across the board in areas such as website optimization, social media marketing, GMB creation, and compelling content.