Let’s imagine: you’ve done your market research, found an audience, developed a great product, and built a solid marketing plan to get that message across. There’s just one problem – your product is sold in a regular cardboard box, in a crowded market. What’s will happen? Maybe it has a negative impact – no one ask!
If you want your product stand out from your competitors, the best way is eye-catching. The packaging box design, if you have pay enough time to think how does your product packaging look? Then you’re risking more than just a direct sale. Consumers’ perception of your brand is strongly influenced by your packaging, and something poorly designed or confusing can leave a strong and lasting negative impression that is difficult to shake.
Luckily, you can design a good product packaging that represents your brand well and leaves a positive impression on consumers. Here are 5 tips to help you design a packaging box that stands out.
1. Focus on what’s important
According to a survey that 60% of shoppers were unlikely to purchase the product. If the package box does not provide enough information or enough eye-catching. On the other hand, if you put too much information on it, your design will end up being cluttered and confusing.
The key is to focus on the information that matters to your customers, which means prioritizing. When working with your designer, be sure to have a clear idea of what information is most important. Is there a unique product claim that you just feature or a specific ingredient that deserves special attention? You may find that as you go through design options, the information you think is important changes.
2. Multiple choices
Whether you’re working with one designer or sourcing designs from a variety of artists, multiple options are important. Because packaging box design is an important part of how consumers experience your brand, you shouldn’t address this issue too quickly.
If you have the budget and time, consider testing not only multiple designs, but also multiple materials. You may find that a higher-quality material improves your experience so much that it’s worth the extra expense.
Using sustainable materials is another way to stand out, which is increasingly important to consumers. More than half of Americans believe packaging waste is a serious environmental problem, according to research commissioned by Asia Pulp & Paper.
3. Tell a clear and coherent story
You don’t have to outright tell a story in your packaging – although some companies have successfully incorporated humor or engaging narratives into their box designs. But your product should say something meaningful about your brand. In keeping with tip number one, you should prioritize the information that’s important, but make sure it all works together.
From your logo to your colors, the choices you make in your packaging design tell consumers what’s important to you as a brand. Are you kidding me? Are you sure? Do you have a special offer? When you’re thinking about your packaging design, consider how it fits into all of your other marketing communications, including your website. Your packaging design is only one part of your overall brand identity. So it must blend in with everything else to avoid confusing your customers.
4. Know your competitors
Think about the thousands of different packages you see on store shelves. How do they stand out? What catches your eye as you walk down the aisle? You should do the same exercise when thinking about product packaging for your own brand.
If you’re competing for space on store shelves or on your e-commerce site, it’s important to understand how your products stack up against your competitors. Compare your fonts, colors, and package box sizes. If you see that your product is blended in too much, work with your designer to identify areas where you can stand out.
5. Test your design
Let’s say you go through the design process and come up with something you really like. Congratulations! Chances are, you are your own harshest critic, so this is exciting. Before you take your product out into the world, though, it’s important to get it into the hands of real consumers.
While your opinion is important, you’re not necessarily your customer, and it’s crucial to do real research to see if it meets their needs. It doesn’t even have to be a focus group study or anything too formal. Sometimes it’s good to get advice from friends or neighbors, but make sure you’re asking someone else and not yourself. You don’t want to waste money printing thousands of package boxes that are missing critical information because you didn’t ask for advice.
With these tips, you can build not just a great product package, but a lasting connection with a customer. Get them back.
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