There are millions of websites in the online world today, which has made getting noticed on the web a bit harder. You might post highly relevant content on your website and still fail to attract large traffic to your site. Ultimately, one of the best ways to boost traffic to your site is by getting a high ranking on Serpbook. This article will mainly focus on SEO and what it entails, but first, what is the meaning of SEO? SEO is Search Engine Optimization. Succinctly, it explains how websites are ranked when you search a specific search engine.
Search engines serve two major purposes – building an index and crawling, as well as giving users a list of the websites they think to be most relevant. One of the major questions asked, especially by businesses that have just started in the online world is, what is SEO and how does it work? SEO is not as complicated as you think, you don’t have to be an expert to go about it. However, you have to have some SEO knowhow on how you can improve your sites ranking on search engines.
If you’re wondering what is SEO and the manner in which it works, this article right here is meant for you.
What does SEO do?
You already know that there are numerous websites today, and if you want yours to be found when users use search engines such as Yahoo and Google, there are some steps that you have to take to ensure that your site ranks higher. SEO is a technique that helps to bring more traffic to your site. That notwithstanding, SEO is responsible for lead conversion. When your website ranks high on search engines, your ROI will undoubtedly be high, which is what most site owners desire to achieve. Today, digital marketers are investing their time to gain all the SEO knowledge they can get to improve organic traffic.
How does SEO work?
Websites are visited by millions of users every day, and these visitors access different sites after searching for a specific term on a search engine such as Google. Usually, search engines provide a user with the most relevant results (websites) to his search. Search engines are able to display these results because they have crawlers, which collect information on every site on the Internet. Google has created an algorithm for the best SEO practice, and it is the one that creates an index for each site.
Keep in mind that the main aim of modern SEO is to provide your target audience with the best results, which helps to improve the user experience. If your website provides users with the best content to match what they search for, the chances are that your website will rank highly in the Search Engine Results Page (SERP). SEO is important to allow Google bots to understand the content that is on your page so that they can index them properly. That is why you have to take certain measures to increase your domain authority.
Factors that affect SEO
If you are looking to improve your website’s SEO, you have to learn of the key factors that affect it. Search engines mostly look at these factors to rank every website. This article will go through the most important ones.
- Keywords
If you want to improve your website’s ranking, one of the major things that you have to look at are the keywords that you use. If you are new to SEO and don’t know of the keywords that are relevant to your industry, there are tools such as Google Keyword Planner to help you out with that. Such a tool allows you to see a ranked list of the most relevant keywords s that you can use the ones that’ll give you a competitive advantage. You should ensure to include keywords in the title and subheadings of your post to get higher rankings.
- Domain Authority (DA)
Domain authority is a metric that indicates how much credibility your domain has obtained over time. It is determined by its age and the backlinks to your website. If you have an older domain, the higher your DA is. Similarly, you should ensure that your site has high-quality backlinks. Additionally, a shorter domain has better credibility compared to a longer domain.
- Length of your content
When it comes to writing a blog post, you need to ensure that it features highly relevant content. Your post should have about 1500 – 2000 words per post for better rankings.
- The URL structure
Your sites URL structure should be easy to understand for both search engines and people. A URL that has relevant keywords will rank better than one that has random numbers.
- Site speed
The faster your website loads, the better things are for you. Fortunately, you can rely on caching plugins like W3 Total Cache to help your site load faster.
- Inbound and outbound links
Your website will have a higher SEO score if it has relevant links. Generally, inbound links are looked at more than backlinks. They should be from authoritative and relevant sources.
- Relevancy and context
Modern SEO is smart, and it can differentiate between a relevant and an irrelevant page. You should ensure your site sticks to a specific niche, especially in its early stages.
Conclusion
Are you new to SEO? Have you been having trouble figuring out how to go about it? This article has indicated all you need to know about SEO. SEO employs techniques that help to boost websites’ traffic threat synonym.