Most local businesses are aware that they need to promote themselves online, but not all of them know how to do it effectively. This is because, in contrast to their larger counterparts, small businesses have fewer resources and smaller budgets. But even though you have fewer tools at your disposal, the marketing tactics you use can still make a big difference between a successful business and one that never takes off. In this post, we’re going to take a look at some proven marketing strategies you can use to promote your local business online.
Make a Good Website
The first thing that businesses should do is build a website for their business or at least have a site where locals can find information about their company. Make sure to hire SEO services provider to help you stand out from the other websites. Put relevant information such as contact numbers, addresses, and other details about your business on that site. Ensure that all of your information is correct so that customers can easily contact and locate your business through a search.
Ensure that every page of your website includes information on how visitors can contact your business. In addition to including an email address, consider including an embedded email form, so people can ask questions without leaving the site. If your business has a physical presence, mention that as well so that your customers can reach out to you easily.
This also improves customer trust, knowing that the business has an office they can reach out to. Include your business’s address and phone number in the text on every page of your website (not just on the “Contact Us” page), so search engine algorithms can find and display it in local search results. You should also include it in footer navigation links so they appear on every page of your site.
Utilize Social Media Marketing
Another important strategy to take into consideration is digital marketing. Social media platforms like Facebook, Twitter, and Instagram are great platforms that help you promote your services and products for free. All you have to do is make your pages on these sites and come up with creative campaigns to attract followers. Keep your customers engaged on these sites by replying to every comment and by sharing interesting content on your pages or profiles regularly. When you’re managing social media profiles, make sure any information needed to contact you is prominently displayed on your pages.
Use Google My Business
If you haven’t listed and optimized your Google My Business listing yet, then you’re missing out on a surefire way to get your business name out there. Ensure that you fill out everything completely on your profile because this will help to increase the chances of people finding you. This can help build your presence in the area where you are located—be it in the suburbs or the city—expand your market, and help find more leads who may be interested in what your business offers. Get local SEO services by hiring a reputable business to help you avoid mistakes in creating these listings.
Build an Email Funnel
Email is still a great way to build brand awareness and engage with your customers. But there’s an art and science to email marketing that most people miss out on completely. To maximize the effectiveness of your emails, create an automated sequence known as an “email funnel.”
If you aren’t familiar with an email funnel, think of it as a guided path that leads consumers from learning about your business to purchasing products. Instead of overwhelming customers with endless offers and sales pitches, create content that guides them through their decision-making process. This will help remind them about how much they like your business and why they should buy from you again.
Use a good email marketing platform to set up an email funnel for new subscribers. You can add them to a monthly newsletter where you offer useful tips such as how your products or services can help solve their problems.
Try Content Marketing
Content marketing is a great marketing strategy because you can attract a lot of people’s attention without selling them anything directly; instead, you’re providing information that helps them solve problems related to your industry and how your product or service can help. Try to include creative calls to action to help lead to better conversions.
One medium of content marketing is running a blog. Blogging is a great way to improve your search engine ranking and drive traffic to your site. You can create how-to articles or write informative articles about industry trends. Whether it’s blog posts or videos on YouTube, content marketing helps potential customers learn more about what makes your business unique. It also establishes trust by providing helpful information for free.
Try to optimize the content by including keywords that your target market is searching for.
Host a Webinar
People are more likely to purchase if they feel like they know you and trust you, so hosting a webinar is a good way to provide value while also showcasing your expertise in your niche. It can be an incredibly powerful tool for getting your brand name out there and generating leads that have a high chance of converting. Through a webinar, you also reduce your customer acquisition cost by educating your customers on how to use the product or service via a live demonstration.
Joseph Dyson is a highly experienced marketer working for a reputable SEO management services provider in San Diego, Search Berg. Through their SEO service for websites, they help small businesses improve their search engine rankings.