Every local business has a goal of scaling and boosting their businesses to the next level. To reach customers, local businesses often use different marketing strategies, but truly speaking, without effective and result-oriented marketing, there is no chance of growing local businesses. Sometimes they run different ads to reach people and to communicate with their customer, but nowadays problem is that people are browsing on the internet with the ad blocker or various ad-blocking apps to avoid ads. And this marketing strategy is not that useful in this digital world. So, here comes the content marketing. Let us start with what is exactly content marketing?
What is content marketing?
Usually, when we hear the word content marketing, we thought it is related to creating blogs, articles, etc. But the content marketing is much more than we thought. Content marketing is a marketing process where you create and provide a valuable content to your potential customer to attract them and you build a profitable business.
For local businesses, content marketing is the best marketing method as it is cost effective and at the same time, it is more beneficial.
The basic idea behind content marketing is that you create an appealing content that gives values to your customers as well as prospects which results in generating leads or sells.
For instance, if you visit a smartphone store, your purpose is to buy a smartphone that will help in daily life. Your this objective is known to everyone who is working there in that store, so the salespeople in the store will not try to directly sell you a smartphone. First, they will ask you what type of smartphone you want, which features you require, etc. In this way, they will help you to find the right smartphone and thus make their sales. Content marketing is exactly similar to this where you create a content that is mainly focused on your audience’s interest.
Whether you run a café or you are doing any local business, content marketing plays a key role in today’s digital marketing strategy. Today, the world-class brands like Nike, Adidas, Apple, etc. are spending more time and money on designing, creating, and delivering attractive content.
You know what, blogging is the most common form of content marketing and over more than 2 million blogs are posted on different websites daily on the internet. An effective content marketing campaign will increase your website traffic and will definitely going to boom your local business.
You will be amazed by knowing that till 2020, UK businesses will spend a gigantic $408 million in content marketing. Content marketing becomes the foundation for expanding your business from local to the global area.
6 proven ways strategic content marketing benefits local businesses
Here are some of the ways in which content marketing helps for expanding and boosting local businesses:
- It helps to drive traffic to your website: Content marketing helps us to increase organic traffic on your website. As content is the backbone of content marketing, it thus helps us to reach to our best customers. The statistics told us that 70% of the customers know about your business through articles rather than other ads. So, content marketing helps us to deliver a valuable content to our potential customers and thus creates a strong bond between customer and your local business. It gives us an overview of the content outsourcing that we must integrate according to our targeted audience. The audience loves to read the content which is customized as well as of their interest. By content marketing, you are just creating a quality content relevant to your business as well as buyers and thus ultimately making sells of your products. Thus, it increases the traffic on your site and your local business rocks!
- It helps to expand and accelerate your business: When you create a content that is worth to read then, your customer is surely going to share it. Thus, you are building a network of customers, their friends, and relatives. For example, consider the Jeans company Pepe, they created their blog and focused on developing localized content for a particular geographic reason, this increased their engagement to 4.8% and created a huge fan following of 2 million peoples and thus created a huge network!
- Compels people to return your website and to re-use your service: When you are just giving your best and providing content that will surely give some value to a customer, then due to this, customer will again use your service and can also refer to his/her friends’ circle. This cycle continues and this all happens due to an excellent and an appealing content. More the personalized content you design more will be your brand recall value. Because people love a customer-centric service that you are providing via content marketing. Personalized content boosts your brand recognition and the user is likely to remember your brand name. Content marketing helps local business owners to attract customer attention and create a solid brand.
- It helps to overcome your competitors: Most of your competitors are neglecting content marketing or they are more focused on another type of marketing strategies. This helps you to be the only one in the marketplace. Also, content marketing helps you to find the keywords on which your competitors are targeting. It helps to create a unique and interesting content which will dominate your competitors and thus you will create a blue ocean strategy in your market. Build the trust with your customers and track what they are looking for!
- It helps to rank higher in search engines: Everybody wants an engaging content which will solve all their problems. If you are creating such content, then obviously people will stay on your site for a long time and the number of visitors on your web page will enhance. Due to such an engaging post, your website will rank higher in search engine results and thus you are positioning your local business as an authority figure in the marketplace as well as it leads to higher ROI.
- It is cost effective but highly productive: As previously stated, content marketing is the cheapest form of marketing but gives the higher results. You can hire someone to write content related to your business or can hire a freelancer. It literally takes 62% less money than traditional and outbound marketing techniques. It will boost your sales 3 times at reasonable rates. E-mail marketing is another form of content marketing and it plays a vital role in generating leads.
In short, content marketing helps your local businesses in all aspects and with the help of it, you will be the first mover as well as the fast mover in your market. Hope this article liked you. Do share this article maximum because “Sharing is caring!”