Your display messages and graphics should tell who you are, and what your offering. The trade show visitors will take a short span time to decide whether they should enter inside your stand.
Therefore, it is very important for all exhibitors to choose the best display stands just like exhibition display stands UK. There is a wide range of options available in the market for trade booth display and you have to choose the right one.
Here, in this article, we have listed some tips to choose the right exhibition stand.
Alluring Graphics
The attractive graphics will be the first thing that the trade show visitor will notice about your stand. Attractive and informative graphics will trigger the curiosity in trade show visitors.
You should also display the brand material in your graphics such as logos, backgrounds, fonts, etc. Hire an experienced and skilled designer for your trade booth graphics.
According to the rule of thumb, the graphic space should be 60% filled and 40% empty. The empty space will avoid clutter and let the viewers watch your graphics and understand them without any problem. You can repeat your branding messages because repetition can leave a long-lasting impact on readers.
Modularity
The modular exhibition stand is designed to offer flexibility. The modular stands can be easily dismantled and assembled in different desired shaped.
Modularity is important to factor for reusability and cost-effectiveness. Also, you can customize these stands according to your needs and requirements.
The present modular exhibition systems are sleek and modern that can create a good impression on trade booth visitors. There is one more advantage of modular exhibition stand as compare to custom trade booths is that they can be taken on rent.
Portability
The portable exhibition stands have a high level of flexibility and there is a wide range of options for you. While comparing portable, modular or custom exhibition display, you should consider your schedule, budget, and resources as well.
You should also consider whether you are planning to exhibit in your country or internationally. The custom trade booth and modular stands are difficult to transport and they are you may also need to bring professional along with your for installation & dismantling.
The portable exhibition display can be carried in luggage and no need professionals for installation and dismantle the trade booth.
Lifespan
It’s no secret, there is a wide range of cheap display options available in the market. All products may look the same but there is a significant difference in all of them. Some products have good quality as compare to others.
You should pick those stands that are durable and can be used again and again without degrading its quality soon. Each display allows for the fabric or digital panels to be exchanged as your messaging changes whilst still using the original hardware.
This reduces costs in the long run and still ensures you are looking your best at each show. So consider durability when you are shopping for the best display stand. The portable exhibition display stands have a good lifespan and they require less maintenance.
Cost-Effectiveness
The cost-effectiveness of your trade booth is more than the initial cost of investment. It is imperative to consider the cost of transportation, installation cost, dismantling cost, etc. Also, you have to find out that whether the display stand you are going to choose is perfect for all trade shows.
Similarly, you should find out whether you should purchase an exhibition stand or take it on rent. If you are a regular exhibitor and planning to participate in many upcoming expos, then you should purchase it.
The exhibition stand is just like the head office and if you fail to represent well your main office, then you will fail to attain your objective and leave a good impression on your potential customers.
If you will invest in the folding exhibition display stands, then you can reduce transportation costs. They are easy to carry in a bag and you do not have to invest in logistics. The portable exhibition stands are easy to transport.
Displays With Height
The optimum display for your stand should incorporate hanging or rigged structure. These exhibition structures are capable to catch the attention of visitors even from long distances.
These display structures are affordable but they may cost you more when you hire a professional for hanging these structures.
Unfortunately, this task needs investment and your time whenever you install your stand. But, it will help you get to create a buzz at your booth.
I am a blogger, I am passionate about entrepreneurship, startups and the web in general. I worked in several web agencies and I am now an independent web marketing consultant. I am a lot passionate about writing keeping in mind what the modern genre follows. I create attractive content pieces for particular businesses and help them grow their niche.
