Connect with us

Digital Marketing

Top Marketing Tactics You Can Use To Promote Your App in 2020

Mobile app marketing covers every user interaction from the moment they first learn about the product to when they become a loyal user.

Published

on

Marketing_Tactics_Use_To_Promote-528fd73a

Over 3 million Android apps in the Google Play Store and 2.5 million applications in the Apple App Store (Source) are making the smartphone business more efficient than ever before. Hundreds of apps are uploaded to those app stores every week, according to the recent numbers. This makes the mobile device market more dynamic than ever before. With the massive rise of smartphone technology and evolution, every market requires mobile apps to become a prerequisite. But having an app is distinct and making it accessible to potential consumers.

You need to make your app noticeable in the app stores to increase profits and get your app to top download rating. That’s why it takes aggressive product marketing to ensure the product hits targeted customers to get you a higher profit.

Here are six different ways you can use to successfully promote your app-

1. Freemium

It was the perfect way to really get users downloading free software. The free applications get the user base, and whether they want the consumers to end up purchasing add-ons or the original version. And you can easily launch a free app with an ad and promote a free add-in to the premium edition with some advanced features. To maintain and increase the user base, you can also recommend launching the app for free for maybe the first two weeks. You will charge more for it later. Much of the time, this publicity and promotion approach works, especially with most applications.

2. App Store Optimization

Similar to SEO, mobile applications do have ASO that helps the apps achieve higher app store rankings. With the right ASO tactics in the device searches, you will increase your product and push more users into it. In addition, the apps recommended by the organic app stores are mostly recommended by the users. Under ASO, to get full attention, you can target the right keywords, choose the right name, screenshot, and definition.

3. Reviews and Ratings

Less relevant than you think is the user feedback and ratings in the app stores. 90 percent of users have been through user reviews and look for ratings prior to actually downloading an app, as per surveys and reports. So, please ensure your app reviews are decent and higher ratings. However, sometimes you would get bad reviews, but don’t panic; just attempt to get ASAP back on it and fix the user issue right away that will help you achieve the user’s satisfaction and respect.

4. Mobile Advertising agencies

When you have an advertising budget, then you can have your device promoted to get full traffic. Honestly, it’s almost extremely difficult for a new app to get instant users ’ attention in the current situation. Therefore, to get more competition in this business, you need to spend a bit of capital. Yet make sure you look for the right marketing company until you pay someone.

5. know where to submit

Take the next move when your advertising campaign is prepared and add your app to various app stores. App developers usually start from Google Play stores and Apple stores. Distribution via App Store will cost you $90 a month. Google Play charges players with a subscription fee of only $25 and takes 30 percent of all sales list price. Remember that you’ll need to stick out from 3.3 M applications in Google Play and more than 2.2 M applications in the App Store alongside opening access to a wide range of Android and Apple phones. Look at a list of respectable competitors to google play store: there are more than 300 app store ecosystems that deliver apps in various countries and niches. Trying out Amazon Appstore, GetJar, Appolicious, or some other similar platform could produce very excellent results for your advertising campaign.

6. Social Media Sharing button

Getting a profile on social media is one thing, but providing the opportunity to share it through these channels with others is something that everyone likes. You need to ensure you have the buttons for sharing your app across social media platforms. Based on the functionality and functionalities, you can also attach the social sharing button to display your app’s content.

It was the perfect way to really get users downloading free software. The free applications get the user base, and whether they want the consumers to end up purchasing add-ons or the original version. And you can easily launch a free app with an ad and promote a free add-in to the premium edition with some advanced features. To maintain and increase the user base, you can also recommend launching the app for free for maybe the first two weeks. You will charge more for it later. Much of the time, this publicity and promotion approach works, especially with most applications.

Whitelion Infosystems are a strategic website, apps and interaction design team, We’re turning Ideas into tomorrow, soon into now.

Advertisement
Comments

Trending