You have probably heard, in this digital age, that mobile has become the enabling centerpiece of digital convergence. But these different devices are run by a myriad of SUCCESSFUL and adaptive applications that often have a complicated Mobile App Development / Android, iOS process. But in other to create the rich and interactive experiences that billions of users globally have come to expect in mobile apps, developers need to create a great app and use effective pre-launch strategies to market the app, which will boost its competitiveness on the market. That is why you need to know some salient steps to an outstanding app pre-launch. Having said that, here are 4 ways (or steps) to do that.
1. Gather useful data about your users, competitors and the market.
It is true that end users, not technologies, shape the market. So, you will need information about your users that the app is meant for, your competitors and the market. Armed with this type of information, you will make a more informed decision about how to launch your product successfully.
This is the first step you should take in the successful launching of your app. So you will gather demographic data and use it to tailor your content to address the needs of your targeted audience. For example, young adults have unique needs and spending pattern that is different from teenagers. So you need to address their usage pattern during and after the mobile app development / Android, iOS process. This will help you to launch your product successfully.
2. Create a well-thought-out press kit
Putting together a well-thought-out press kit is the first thing to do if you want to start a successful app pre-launch campaign. Because, the press (journalists, influencers and generally anybody who can create a buzz about your app) should be able to get unrestricted access to all of the information about your product. That is why you need to put it all into one online directory, which will make it more accessible to the general public. And make sure you file everything appropriate in the directory so that people can easily find the specific information they need about your product, which defines the Mobile App Development / Android, iOS landscape.
This online directory, your well-thought-out press kit, must have all of the items listed below:
• The logo, clear screenshots, icon(s), and promo videos of your app.
• The product page description of the product.
• The contact information of your site(s) and app store links (This will be included once the app has been successfully launched.)
• Press releases information.
• Other contact information (including social media accounts on Facebook, Twitter, Pinterest, Instagram, Linkedin and so on).
3. Craft compelling pitches and send them to those in your press list
Crafting compelling pitches must be included in the to-do lists of your app pre-launch marketing campaign because it is a very important channel for you to reach out to a lot of important people and win them over. And if you do it right, these people could help create the much-needed buzz around your product that will make all the difference. So it is important to be very good at creating pitches for your product as you are good at Mobile App Development / Android, iOS.
(Remember, if it is written well, it would inspire those in your press lists to be inquisitive about the product and talk about it. On the other hand, if it is written poorly, it will be discarded.)
That being said, if you need more information on how to do it, here is how to create compelling pitches;
• Start by telling your product story in a smart way that will create interests. It should be a real story.
• Spruce it up by eliminating unimportant information. Highlight the essentials.
• Write an outline of your business model and make it look professional but friendly. (Hostility or unfriendliness does not help at all.)
• Write it in a way that the central theme of the pitches can be understood by everybody.
• Add professional information about yourself.
If you have written pitches before, you will know that the whole thing should not be too lengthy. So it is advisable to be chosen carefully the type of information you want to be included in your pitch(es).
4. Start your pre-launch campaign early
Spreading the word around about your app should start early in the Mobile App Development / Android, iOS process after the concept of the app has been sketched and tested. This will not only create awareness before the app is fully built and ready to be launched the app but start active discussions about the concept, especially on platforms that allow it. Also, you can use it to create a comprehensive roadmap that leads people straight to the date that the product is set to launch.
As you can clearly see, you will need massive preparation before your app is launched to make it a success. And such efforts start from getting the required information about relevant people and the current overall state of the market to creating pitches about your app in the best way possible.
Also, you need to start the event early as it could be a terrible idea to keep people waiting for too long, which could create mistrust issues and other complications that should be avoided at all cost during and after the Mobile App Development / Android, iOS. Remember, if you fail to prepare for it, then be prepared to see a failed project.
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