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The Many Benefits of Learning UX Skills in Today’s Workplace



The intuitive nature of today’s technology can be directly attributed to user experience (UX) design.

UX design makes it easier for humans to interact with both hardware and software. Whether it’s smartphone apps or washing machines, UX design is responsible for making the interaction seamless, logical, and as pleasing as possible.

And while UX design is a respected and individualized interdisciplinary field with an attractive career outlook, UX skills translate well into neighboring professions, too.

From front-end development to marketing and product management, the core concepts of UX design skills can be used to enhance and improve your work.

According to leading training and conference management companies, any organization that works in the creative field could benefit from UX design training. Below, we outline the key benefits of learning UX design.

Improves profitability

With more and more businesses making the transition online, it’s never been more critical for organizations to present a seamless and frictionless digital experience.

In order to compete in a global market, businesses must provide an optimized UX. Offering a seamless UX is no longer the exception; it’s a requirement. Users today expect an integrated UX strategy across all platforms and devices.

Amazon is a prime example of targeting UX design to build profitability and success. By investing in UX design, Amazon improves emotional attachment and loyalty to the brand, resulting in greater returns on investment (ROIs) and customer satisfaction.

Enhances products’ quality of life

Taking a user-centric approach to your products or services enables your business to learn how users interact with your products or services. Identifying how your products or services create value for your users will allow you to determine how to create demand.

UX design bridges both, creating the best customer experience possible while identifying user needs.

For example, a mobile app that takes a user-centric approach addresses the need for convenience from an end user perspective while making transactions simpler, stimulating sales and increasing repeat business.

Reduces resource burden

The delivery of a new digital product such as a mobile app or a website can be a costly investment. Pursuing UX design education puts your business in a better position to manage scope creep and development costs.

But having the necessary UX design skills and intentionally designing your product or service with a user-centric approach shortens the release cycle, saves money on development costs, and in the end, results in a product that’s optimized for end-user experience.

Learning UX design ensures that estimates are done more accurately, the content strategy can be aesthetically unified with its design, and feature creep is prevented.

Increases interaction with your content

When it comes to delivering digital products or services, content is king. Your organization’s digital content interacts with all touchpoints, from text to images and videos. Whether you run an e-commerce site or a lifestyle blog or even a mobile app, you must deliver content.

Good UX design plays a critical role in determining how users interact with your content. From personalization to delivering consistent design across all touchpoints, good UX design puts your content in the right place at the right time.

No matter its format, UX design creates a user experience that’s engaging, inspiring your users to browse or purchase your products and services.

Upskills your team

Continued skills advancement is crucial for any organization. The ability of your employees to constantly learn and grow will enable your business to achieve its targets and scale with demand.

Today’s ever-increasing digital workplace means digital literacy is a must. Whether it’s online digital marketing courses or a UX certificate program, upskilling grants your team better digital literacy skills, enabling them to adapt to the future of work.

As the future of work evolves from routine work to knowledge-based work, developing your team’s digital literacy skills will allow them to stay on top of trends.

Leveraging the power of UX

Great UX can be the difference maker in today’s highly competitive, global economic market.

If you or your team don’t have the necessary skills to deliver great UX, learning about a user-centric approach to design across your platforms will enable your organization to further connect with your audience at a deeper level.

With over 20 years of experience in B2B marketing, Annick Nuyens first worked in the hospitality service industry and then moved to the knowledge industry. She currently works for Informa in the Dubai office, where she oversees marketing for public and inhouse training courses, conferences, exhibitions and managed events across the Middle East and Africa