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What is Digital Marketing and what tactics should we use for B2B and B2C business

Digital marketing tactics are effective for both B2B (business to business) and B2C (business to consumer) businesses, although best practices differ dramatically between the two. Here’s a deeper look at how B2B and B2C marketing strategies leverage digital marketing.B2B clients have lengthier decision-making processes, resulting in longer sales funnels.

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