Connect with us


Planning Your Telemarketing Campaign? Refer to What All You Should Consider



Telemarketing is a type of direct marketing that involves communicating with prospective and existing customers on the phone. It is one of the most beneficial ways to promote products and services, create an effective customer database, generate qualified leads and appointments, and above all stay connected with existing customers and encounter new ones.

Telemarketing is not easy; it can take a long span of time to prepare campaigns and make it successful. Sometimes it doesn’t generate estimated results. But, where emails are being ignored, telemarketing in Las Vegas seems to be the best way to get connected with prospects and customers. Moreover, it is important to prepare setup and implement the campaign in a proper way.

Most telemarketing projects usually last for a short span of period. Undeniably due to improper planning, inadequate or rushed training, poor testing and an improper valuation of the results. Telemarketing program, on the other hand, if adequately planned and performed can get you earn a great return on the investment.

Here are a few Tips you can Refer to when Planning your Telemarketing Campaign.

In-house or Outsourced Telemarketing
Well, people do think that they can accomplish an inexpensive yet successful B2B telemarketing campaign by appointing new staff at minimal wages, in no time train them the right way of conducting calls, and with little supervision see the leads and appointments coming into their book of business. Not true always! The overall cost of an in-house campaign would be much more than the hourly rates if you also calculate other indirect costs; like the time and resources you spare for interviews, then hire and train the person, an external space and tool you would need to invest on for the individual or the team you hire, etc. Studies show that these factors, mostly, can raise the total expenses to approx three times the hourly rates. Secondly, your in-house calling campaign can never be productive if you lack in the substantial experience; such as training, script writing, caller management, quality assurance, etc.

An appropriately executed outsourced telemarketing project will always generate better results without the involvement of time, external expenses and extra internal efforts. U.S. based companies’ on an average charge from approx $25 to $40. This actually is inexpensive vis-à-vis the overall in-house investment. Moreover, in-house telemarketing takes more time to implement than outsourced firms and also, the in-house efforts don’t ramp up as fast as an outsourced solution.

Offshore or U.S. Based Telemarketing Firms
The key reason for selecting offshore telemarketing services is to save money. The old adage – “you get what you pay for” is significantly relevant especially when marketing technical product or service and also when your campaign is not easy to articulate. Also, don’t overlook your location. Like if your business is located in the United States, and then the telemarketing firm you choose should also be there.

As listed before, U.S. based companies on an average charge approx $25 to $40 per hour. So, stay away from the companies offering pricing that is beyond belief.

Remote Call Center or a Corporate One
Remote, also known was Virtual Call Centers appoint callers that don’t work on-site at a specific location. Hiring them might reduce your hourly investment, but won’t overcome the pitfalls coupled with your business model. The virtual call centers do promise that they will be monitoring the remote callers; seems impossible since there hardly will be any way to keep a tab on what these remote callers are doing and also what distractions they might be having in their home-based setting. Moreover, the management won’t be able to deal with the callers on daily basis and deliver the best telemarketing solutions.

A corporate call centre, on the other hand, has a physical location where callers report their work, interact and work closely with the team and the management. A corporate environment makes the callers more productive. The training, initial as well as ongoing, is much more practical at a physical location in comparison with any remote call centre.

One Stop Shop or B2B
Telemarketing firms, almost all, claim to offer multiple services. These services, up to a certain point, require same skills; like communicating with people on phone. For any one-stop shop, being best in the field would be quite difficult.

B2B calls differ from B2C. B2B calls are conversation-based and pushy to qualify prospects and generate quality leads and appointments. With the best knowledgeable callers, B2B calls are best dialed during the business hours. B2C calls, on the contrary, involves an auto dialer system that connects people at the time when they are with most probability at home; like during evenings or weekends.

In easy words, if you are heading to execute a B2B project, choose a company that exclusively concentrates on that specific task.

An Independent Freelancer or a Team of Professionally Expert Employees
Freelancers, most often, are associated with remote call centers. The downside choosing them is that they are hard to be managed like employees. Also, independent freelancers are more transient than corporate employees. Be certain who the telemarketing firm you are considering hires; an independent caller or an expert employees.

Ultimately, the essential factor to reflect on is the firm’s strength of management, officials and agents. Choose the firm you can form a solid relationship with. Be sure before choosing that the firm’s strengths align with your specific needs. If your campaign is to grow your business globally with experts telemarketers that can handle international marketing then opt for outbound telemarketing in Las Vegas. As the day ends, there will be a lot of options to consider when opting for the right path of your outbound marketing campaign. A right partner, careful planning and right strategies will make your campaign an ace in your hand.