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How to make an Android application distribution plan

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There are more than 2.5 million Android Apps available on Play Store. But this number is both encouraging and discouraging. For some people, like mobile developers and programmers, who want to try their hands in Android application development, the numbers may be point of attraction, persuading them to go in mobile application development field. But some may feel discouraged as the growing numbers of applications make it more difficult to stand in the market.  The more there are apps on Google Play Store, the fiercer is there competition.

With growing number of apps in App store, it’s turning out to be hard for app owners to get their apps noticed to the users. The Google Play store is of course like a big ocean but experts can still make strategies to dive into it successfully.

Go according to Google’s Rule.

In the mid of March 2012, Android Market became Google Play. Many analysts said it as a Google’s trick of marketing and promotion; however, the giant had more plans than just rebranding. Apart from Apps, Play Store was lined up to provide books, movies and music to turn out to be the Google’s version of iTunes, as claimed by many experts. But, Google Play’s clear objective was to have more potentials customers for apps rather than other digital stuffs.

The Play store has very special segments like TOP CHART and EDITOR’s CHOICE on its opening page. No explanation does exist for how an app finds place on this page; on these segments, but developers, whose apps have appeared here say that they have got some guesses. The answer is that if your app has got an x-factor, there are chances that Googlers choose it to show up on TOP CHART and EDITRO’s CHOICE segments. The lesson is – try too hard to add as many as x-factors you can add to your app. Make your app fast and make sure it does not go loose with Google’s rules. Do not add pointless permissions that the app will never use. Make a UI that looks great on any device. Don’t apply the thumb rule ‘one size fits most’ which is actually a wrong approach. Yes this makes resource management quite simpler but it also damages app’s visual appeal. The best approach is you include graphics that are tailored to the screens of targeted devices. The app must also scale nicely between phones and tablets which mean it should be fully responsive, with cross-device compatibility.

For publishing an app on Google Play Store, your app must abide by certain rules which are as follows:

An Android app –

  • should not cross the line in terms of restricted content;
  • should not interfere the intellectual property right of others, be not engaged in; deception or spamming;
  • needs adhering to best privacy and security terms to ensure app safety;
  • needs following standard monetization practices to encourages a healthy ecosystem;
  • should not use unfair tactics to get to top listing and promotion or attract users;
  • should be suitable for kids and families;
  • needs managing policy violation and;
  • needs to be updated with latest development.

The other planet of Android apps

Why don’t you plan an app for Amazon’s Kindle Fire, and other third-party Android app stores? Launched in March 2011, the Amazon’s Appstore had more than 600,000 apps as of April 2016. Opera browser too has its own Android app store and in early 2014, it had 200,000 apps for Android devices. There are other popular third-party Android app stores like SlideME, Mobile Market, Samsung Galaxy App, Mobile9, etc.

There isn’t tough competition on these third party app stores and an app has excellent opportunities to get to top lists. Some developers say that third party stores are good place to make a sale, not for getting customers in bulk. But it is not true. Many developers have a fair amount of sales from third party stores too. If your app has good features, it has chances to easily get noticed in third party stores and generate revenue too.

Promotion and marketing campaigns

You can begin promoting and marketing your app with building a one or two-pager micro-site like created for Snapchat and Path. Also, creating a teaser website will help you collect email addresses of people who like to know about your app. But make sure you launch such website at least a month or two before the launch.

You can also start a blog with the micro-site and share interesting content on regular basis. Then share these blogs on social media sites Twitter, Facbook, Google+ LinkedIn.

Create an interactive and thought-provoking product video that tells the story behind your app in a way that people like to watch to.

You can create a six-second how-to series and publish it on websites like Vine.

Acknowledge those who Acknowledges your app

Another way to get an app noticed is to identify online places, such as blogs, websites and magazines with a devoted user-following. There are many tech-blogs and you can write for them to tell everything about your app. You can contact these bloggers and request them to write about your app or to publish a story.

You can also reach out to journalists and detail them about your app who will then publish stories in news papers and magazines. You can also pitch your app to app review websites like 148apps, AppStoreApps and AppAdvice and may certainly contribute to a lot buzz for your app.

You can apply for awards such as Kiip Build Fund or The Mobileys. If your app manages to win even a single award, you will also get to a ton of press without any efforts.

You can follow the above given tips to distribute your Android apps in a better way. This information is brought to you by expert Android mobile application developers.

Author Bio :- Rubal is a digital marketing expert in Rapidsoft Technologies, is a offshore software development company which provides Software for Education, Automation, Construction and Finance across the global. She loves to write on latest mobile trends, mobile technologies, startups and enterprises

Rubal is a digital marketing expert in Rapidsoft Technologies which is a leading IT consulting company providing full range it services including, IoT application development, ERP software development, and big data app development solutions.

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