In market the picture of the brands revolves around brand marketing and Augmented Reality acts a bond between the user and the brands. It is all about the brand marketing that attracts the customer and converts them into investors. And this makes AR an integral part of marketing communication.
Traditional brand advertisement is out the picture. Now it’s time for AR advertisement for gaining trend of the brand in market. Augmented Reality brings life to imaginary objects. Our real world augmented with virtual objects can help us to learn more in a better way. Smartphones are commonly used by many people. This helps Augmented Reality to create a perfect choice for telling any story.
Moreover Augmented Reality is extremely easy to us. Due to that the story based marketing improves efficiency when projected with augmented reality. With such features of AR, game developers are also keen interest in augmented reality.
Beauty
To develop an effective marketing beauty brands have brought augmented reality with an interesting idea. This tool on mobile can explore the features of product which marketers could benefit from different sources. It provides easier steps for consumers to try products and feel its presence as if in reality.
With technology there are varieties of brand that are growing to connect with their user. Incorporating augmented reality into marketing strategies there possibility of beauty looks opens up a cohesive opportunity. Let user virtually check all products anywhere and anytime for better analysis without wasting the time and cost. There as AR tutorials to guide user to provide the perfect results. This way the marketing can be done avoiding the old process and strategies
Smart Packaging & Sustainability
Augmented reality offers intelligent packaging solution that seems to be in different era for the packaging industry. Augmented Reality packaging helps to create a connection with a customer and meanwhile helps to sell a product on main side.
AR is beneficial along with smart packaging can modify temperatures, atmospheres or provide the customer product in a non-marketing approach. Augmented reality in Packaging World is strengthening the connection with their customers.
To display a product details and even the actual product different firms can use augmented reality with smart devices. The possible uses for augmented reality mobile apps are seemingly endless right now. With the time new companies are likely to emerge as technology continues to advance.
Quick Service Restaurants (QSR)
Augmented reality can benefit consumers and brands across the boundaries. It can also improve your restaurant marketing. It is just a matter of time from ordering to finally enjoying your meal in couple of minutes. AR these days is also helping restaurants to manage towards customer’s health. With different approaches AR can educate people about their healthier, low sugar, calories-free menu options and many others in list.
Augmented reality changed the eating experience by just adding some advance feature and entertainment to it. Providing different promotional prizes on cultural events encourages frequency of customer visits.
Automotive
Augmented Reality is driving automotive industry to higher level and providing inconceivable experience to customer. The engineer using AR solutions can visualize concepts in a different or effective way. Likewise train employees for better performance and results.
Without actually driving vehicle Augmented Reality helps automobile companies to allow their customers to experience the vehicle ride. AR based test drive setups integrated with three-dimensional effects provides experience without being physically present in the vehicle at all. It is contentment and satisfaction about the product that the company can offer to the user for using Augmented Reality.
AR also plays a vital role in a vehicle’s design and redesigning phase. AR technology, allows modifying the parts during premature stages. This small step helps in reducing the cost and time during the product launching phase. Talking about manufacturers, taking AR help they can estimate the exact picture of how the car will perform once it gets on the road.
Concluding
Augmented reality marketing is a powerful tool to achieve communication with consumers by offering value. It helps in pushing the traditional boundaries out. It is helping in adopting the upcoming tech world.