As time goes by, the importance of illustration is growing more relevant. It’s accepted and praised as an effective way of interpreting fashion styles. Even though it’s never been considered as fine art, illustration has a lot of importance.
Illustration establishes the first look of each design. A simple definition of illustration would be an underlying representation of creative design ideas using drawings and diagrams. With fashion illustration, designers can express different ideas they have for future designs.
An illustration is an art form used to communicate, demonstrate, and explain art. This is why it’s vital for the fabrication process. It prevents various mistakes, saves money, and helps you choose the best design ideas to execute. Now that we defined fashion illustration, let’s see why it matters for the fabrication process.
It allows visualization of new ideas
A designer can use a fashion illustration to put his or her views on display. This brings a lot of practicality, as everyone else involved in the fabrication process can see what the designer has in mind. Additionally, an illustration can help visualize concepts and other ideas around that design.
All of the visual aids with an illustration, including images, diagrams, and drawings, carry important messages. They can be used as a communication medium that the designer can use in the future. Illustrations can also highlight all of the details, features, and elements that need more attention or better focus.
They establish a foundation for the whole planning and execution process for the design and fabrication of a particular piece of clothing or accessory. They allow designers to visualize future items without having to make samples. They can adjust and change those visualizations on the spot until they like what they see.
Illustrations help sell ideas
An illustration is not only crucial for designers to see what they are doing or what else they can do, but for other people as well. All people involved in the process of fabricating new clothing items need to see the illustration as well. It helps them know how the product will look.
A lot of times, designers need to sell their ideas to others to be able to go through with their designs. There are situations where stakeholders need to be given illustrations so that they can decide which designs they like. Without illustrations, this wouldn’t be possible, and the whole process would be more complicated.
Additionally, those illustrations can be changed, edited, or drawn from scratch to provide changed ideas. Illustrations are also useful to understand how much material would be required for a piece of clothing, and how the whole manufacturing process will look like.
Fashion illustrations help start a new trend
In most cases, designers are the ones who have total control over what they want to design. They can create whatever piece of clothing they want. This means that they are the ones responsible for creating new clothing trends that happen on the market.
When one of their new designs goes well, and when many customers want them, other designers follow their lead and create similar things. Coming up with ideas in the head can help designers find a new style or choose what material they want to use.
However, fashion illustration can be a useful tool for changing current trends and creating something new and exciting. It gives a good overview of the whole design, and making changes is a lot easier. It’s a common practice in the fashion industry for a piece of garment to be created, redesigned, and then released as a new model.
Designers can showcase their creativity
Illustrations are a perfect tool for showcasing creativity as a designer. A designer can do this instantly and make the drawing presentable to others. Two different people can make adjustments on the spot, suggest ideas, and add new exciting features.
Furthermore, when looking at illustrations from different designers, it’s effortless to notice different styles and see what’s unique about each designer. Designers can use illustrations to market themselves as professionals and showcase their skills in advance.
The whole process of putting ideas on a piece of paper has something genuine about it. People can see how a particular designer’s mind works and how creative he or she is. It’s also beneficial for the whole production process.
Following up on fashion illustration trends can also help designers showcase their versatility and how they can add their touch to different styles.
Fashion illustration can help find customers
A lot of fashion fabrication companies have a “business to business” model where they rely on brands or retail stores to purchase fashion items from them. However, this doesn’t mean producing new clothing items and then waiting for someone to come along and buy them; it doesn’t work that way.
These companies need to present their ideas and create contracts with buyers for clothing items, their number, and the period in which they need to be delivered. If they want to convince customers, fabrication companies can tell their designers to come up with many exciting illustrations that can be used as product presentations.
This is how potential buyers can go through many different ideas and find the one they like. At the same time, fabrication companies won’t have to waste money and make hundreds of different products that will likely not be purchased by anyone.
Conclusion
It can be challenging to separate your products from the rest on the market and make them look unique. This is where fashion illustration comes into play. If you don’t have anyone to do this for you, some professionals provide illustration services.
Most companies can’t hire an in-house illustrator because they don’t have a budget and enough work for that person. This is why hiring illustration services is a great alternative. It won’t cost you much and will require no commitment on your part.
