Do you want to take your business to the next level? If yes, then you will need to come up with innovative videos that add life to your content? At times, it can be confusing to decide the video format and specifications.

 Well, this is why we will give you insight into this process.

Why you should invest your efforts in coming up with Instagram videos?

There is no denying the fact that Instagram stories tend to connect with the audience in a much better way. About 95 million videos tend to get shared on Instagram on a daily basis. On an average a video can generate about 150 comments.

Types of Videos you can create for Instagram

Coming up with Stories videos

Well, Instagram Stories allows you to share the best moments of your day. The Instagram Stories allow you to share multiple videos and photos throughout the day. The videos usually appear in a Slideshow format. Your Instagram story videos disappear after 24 hours. The length of the video needs to be about 15 seconds per story. You can go for the MOV format. The other format you can try out is MP4. The Stories videos have an aspect ratio of about 9:16.

However, there is one thing you must keep in mind. 9:16 aspect ratio gets referred to as Portrait and it takes up all the space on the screen. For Instagram stories, you can also go for 16:9 aspect ratio. It means you will opt for the Landscape video view.

The best thing about landscape video is that the video will not take up a lot of space on the screen. You will also have sufficient space to add the stickers and Emojis.

 The frame size needs to be about 30 FPS and the resolution has to be about 720 Pixels. The file size should not exceed 4 GB

 Exploring Live Videos

 You can also stream live videos for your followers and try to engage them in real time. When your video gets broadcasted live, then you will notice a ring highlighting your picture. It is an alert that tells your followers that you have put a live video.

You can have long videos. For example, your video can have a length of about 60 minutes. Again, for the live video, the format needs to be MOV or MP4. You can go for an aspect ratio of 9:16 for the live video. However, the file size should be restricted to 4 GB.

Looking into IGTV video

 You can also explore the IGTV feature also. The best part is that the format of IGTV is similar to that of the Instagram Stories. Like Instagram Stories, your IGTV videos do not disappear after an hour. You can even have a video of about one hour when opting for IGTV feature.

 You need to create the IGTV videos in MP4 format. The video needs to have an aspect ratio of 9:16. The frame rate of the video needs to be about 30 FPS. The files which get used in the first 10 minutes should not exceed 650 MB.

The files in between the next ten minutes and 60 minutes should have a maximum size of 3.6 GB.

 If you want the answer to how to resize video for Instagram, consider the specifications above.

What should be the ideal Instagram video size?

 Now, the question that might come to your mind is what is the best Instagram Video size. The video should have the following specifications:

• It should be AAC Audio
•  The frame rate needs to be about 30 FPS.
• The video should be 264 Codec
• Your video should have a maximum time frame of about 60 seconds
• Maximum video width should be 1080 pixels. The video pixel height should be 920 pixels.

How to increase your Instagram Video reach?

 The essential aspect is that you need to identify the Optimal posting time. It will take you some time to figure out the activities of your followers. The essential aspect is to post at a time when most of your followers are active.

 If you have an Instagram Business Profile, then you can check Insights to find out when most of your followers are active. You also need to acquire the opinion of your followers about your videos.

What you need to do is host contests. Now, you need to introduce perks too so that your followers take interest in the contests. You can offer giveaways in the contest. Secondly, Instagram Stories is your lethal tool to remain at the top of the feed of your followers.

Remember, you only have 15 seconds for the story. You need to have a proper strategy in hand to make productive use of the 15 seconds. If you run a business account, then also have a look at the kind of Instagram videos which your competitors launch.

Mistakes to avoid when making Instagram Videos

 When you make Instagram Videos, then there are some mistakes which you must avoid. The mistake most people do is that if a video does well on Facebook, then they post it on Instagram.

 You might not be able to get the same results with Instagram. The reason is that people might be having different interests. There are times when you forget to add overlay text to your videos.

Most people tend to mute the audio in the video. If the text is available, then even people who muted the audio will watch the video. There are times when you invest a lot of time in making the video. However, you do not add the caption to the video.

The caption should be appealing. It should make the viewer curious. Only, then he will wish to watch the video till the end. If you are investing efforts on your Instagram videos, then you need to promote them also.

 It is also vital that you get in touch with some of the Influencers. They can share the videos on their Instagram account. The other option is that you can get hold of marketing firms that can design outreach strategies for your videos.

 If you want to be successful in Today’s era, then Instagram is your vital tool. Take pain to come up with quality videos that offer value to the user. 

What some users do is that they create large videos. What you must keep in mind is that if the video size is huge, then it will take a lot of time to upload. Make sure that you avoid all these mistakes and come up with exciting videos that match with the video standards.

 Common concerns related to Instagram videos

 How to create long videos on Instagram?

 You should consider using third party apps like Continual. What this app does is that it tends to split the Instagram stories to 15 second video clips.

What to do if you have more than 60- seconds of video content to upload?

Consider creating a Carousel post. Well, a Carousel post has multiple videos and pictures. You can view them by clicking on the left. You can add up to 10 videos in a Carousel post. As a result, you will not end up losing content due to time restriction.

 However, you need to keep some guidelines into consideration when uploading the videos. You have to save your video sections as stand-alone clips. You will need to sequentially post these videos in the Carousel post.

 How to post an Instagram story with video length more than 60 seconds?

For this, you will need to upload 4*15-second videos. You can make use of an app to splice the videos. The benefit is that you can post lengthy Instagram videos this way.

 What happens if I use another format for Instagram stories?

Well, Instagram has the feature that automatically fits the videos to the screen.

Now, there are some essentials you must keep in mind when creating an Instagram story. You should always preview and edit your video before uploading. The benefit of this practice is that you can remove all the glitches in your video.

What you need to do is download the video before you carry out any edits. The download button is located at the top of the screen. When you press the button, your video will get saved to your phone.

After downloading the video, you can carry out all the needed edits.

Remember, you will not be able to acquire perfection in one go. When you are regularly into making videos, then the quality of the videos will improve. Let Instagram videos be a learning process for you.

 Whenever you make an Instagram video, spend significant time to come up with quality content. Once you have the content ready, it will become easy for you to identify the length of the video. A well-composed video is bound to gain more views. Understand the specifications of videos so that you can make the right choice.