You might not really know this, but the domain that you are choosing does have an impact on your SEO. This is because the viewer is going to look at the domain name and will more likely than not choose the one that makes sense or lets them know what they are looking at. You should make sure that you are choosing a domain name that would contain the name of your business and it should be simple to remember and read, if possible.
How Does the Domain Name Affect SEO?
There are 2 main ways that your domain name is going to affect the SEO services, that you are doing, including:
Keywords
A great way of choosing the right domain for your business is to base it on your keywords, especially if your business name is complicated or long. This would work if you are working in a specific industry that allows you to choose a domain that makes sense and that is short. However, you should make sure that you are aware that the search engines don’t always give this type of domain precedence over the brand ones, so take that into consideration.
Branding
The domain name that you are choosing should be directly based on your business name and this is how the users will identify, share, and remember your brand. You should ideally purchase the domain at the same time as deciding upon the name for your business if it is currently available.
This will help you to establish your brand, which numerous companies have done like Apple and Google with your domain name. There are some tips to consider when trying to decide if your domain name works if you are choosing the same name as your business, such as:
- If the brand is already recognized and established
- If you already started brand awareness and promotion
- If your brand is your name
- If the brand is extremely unique
- If you want the website to rank high in terms of results for your business brand name
Make sure that you are considering these things when you are looking at what domain name you are looking at. You need to think about which is going to be better for your business and which one would pull up more results when it comes to the search engines.
Brand Based Domains
There are a few more things that you should consider if you are going with the brand based domain option. This would work well if you have a wide variety of locations or even services that you want to use, including:
Local
This would work if you have numerous locations all over the world or state and you want to have them for each city. This would allow the reader to easily find the location closest to them to find out all of the required information.
Service
If you are looking to base your domain on the services that you are offering, then this is the best way. It will help the readers to know what type of services you have available and what the website would be about.
The more you know about branding and the domain, then the easier it would be for you to make the right choice regarding which option to purchase.
It can be a complicated choice when you are looking at domain names and you might have to think hard about which option you want to go with. However, make sure that you are thinking about if the brand name based would be great for you, which works if you have numerous locations. Take the ranking and the keywords you would use into consideration when you are thinking about this.