Did you know that WordPress powers more than 27% websites online? This makes it a market leader in CMS. There are many reasons for choosing WordPress over other content management system. From wide range of plugins, themes and extensions to choose from to customizability and cost effectiveness, WordPress is quickly becoming a SAP for CMS.
What if you already have a WordPress website? How to optimize it for conversion? If that is what you are looking for then you are at the right place. In this article, you will learn about 6 CRO tips that you can use to convert your WordPress website into conversion machine.
1. Set a Clear Goal
With user attention spans at all time low and the bombardment of information, you need to be crystal clear about what action you want your users to take. Set clear goals for each page on your website. Avoid loading your webpage with too much information as it will increase your bounce rate as user will abandon your website when they are overwhelmed with information.
For example, if your goal is to sell your products, add call to actions intelligently throughout your website to direct users towards an exciting product offer. Same goes for other goals such as downloading an Ebook, getting a quote or contacting the sales person. Make sure that the CTA is prominently placed on your website, so it is easier to see for users.
2. Focus on User Intention
Every user visits your website with a different intention and you should keep that in mind, especially if you want to set up your website for conversion. Some users visit your website to know more about your products and services while others are paying a second visit to buy your products.
Keep an eye on insights, which tells which pages of your website users are visiting before they visit the landing page. You should add different copy and call to action for each page based on user intention. The more relevant the content of your landing page, the more chances you have for converting visitor into paying customers.
3. Animate Your Website
Our brains processes visuals faster than text and most of the information transmitted to our brain is visual. Hook visitors as soon as they land on your website by adding animations and videos to your website. It is also one of the best ways to grab user attention and keep them engaged. Some studies have shown that videos can enhance landing page conversion by 80%. Make sure you invest some time and resources for creating the animation or video. Any half-baked video or animation will do more harm than good to your website. Focus more on quality of the video and animation.
4. Create Landing Pages
Placing call to action on your website is not enough especially, if you don’t have the landing pages to direct users to. Create multiple landing pages to attract customers with different intent. According to HubSpot, companies have seen 55% increase in conversion rate by increasing the number of landing pages from 10 to 15.
Make sure you A/B test your landing pages to find which works and which does not. Experiment by changing different elements of landing pages such as button placement, color, font and design of the landing page. All this data helps you to learn what your audience like and what they don’t.
5. Never Rely on Templates
If you think that buying a WordPress template or theme for your website is enough to convert visitors into leads then, you will be disappointed as it does not. You need to customize the template or theme to reflect your unique brand identity because visitors’ value authentic brand personality more than themes and templates used by dozens of other companies. Here is an example from Transcend.
Install the WordPress landing pages plugin, which offers adaptable templates, With minimal effort and drag and drop operations, you can customize each page to truly make it your own. Moreover, the plugin also let marketers apply conversion rate optimization techniques on their websites.
Just imagine visiting a website and struggling to find the navigation button. You could not figure out how to browse different section of your website. Would you spend few more seconds on such a website? No, right so how can you expect your website visitors to figure out ways to navigate your website. Complex or hidden navigation is one of the main reasons why your website’s bounce rate is high, and your visitors abandon your website after landing on it.
Use clear and bold navigation buttons which are prominently visible on your website. Avoid cascading menus or hidden menus. The easier it is to explore different section of your website, the more time user will spend on your website, thus increasing your chances for converting them into paying customers. Toronto web design company creates websites with simpler navigation.
Which conversion rate optimization technique do you use for your WordPress website? Feel free to share it with us in the comments section below.
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