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6 Clues You’re Not Hitting The Mark With Your Marketing




Are you worried your marketing isn’t as effective as it could be? Thinking of consulting a digital marketing agency Cheshire such as Zool Digital for local hints and tips? It’s never a bad idea to get a professional opinion, but first, you could audit your marketing to gain better insight into what your issues actually are to help the agency zero in on the best strategy to boost your brand.

Do you envy your competition?

Go on, be honest. Have you ever wondered how your nearest competitors just seem to attract custom? Competition is healthy – it should keep you on your toes, and sometimes your competitors will astound you with a new idea, but if you continually feel like you’re playing catch-up then maybe it’s time to try something new.

Do you share your website freely?

In a digital world your website is your shop window. If you aren’t proud of it enough to share it with the world then you should consider whether it’s time to give it a revamp – after all you don’t keep the same window display in real life do you?

Is social media engagement high?

You should expect that paid ads get the biggest number of clicks – if they don’t there’s probably something wrong with them – but there should be some sort of organic activity from your social media audience too.

Simple numbers of followers is not enough – lots of people will click on a “like” button or “follow” you without really thinking about it. A better metric to look at is how much interaction your followers are engaging in. Are they sharing your posts? Are they responding to your open questions? Do you feel that there are people out there who are interested in your company? And if not, why not?

Do you sometimes feel like you’re fumbling around in the dark?

Marketing doesn’t just happen like magic. You have to have a strategy – a roadmap – to increase your reach. If you feel like you don’t know what you’re doing your potential customers will probably get the impression you don’t know what you’re doing too – and that sort of impression is going to leave them heading for the competition if you aren’t sure what you’re doing it definitely time to call in the experts.

Do you know who’s visiting your website?

It’s easy enough to find out how many times your website has been requested, but how many of those visitors are leaving contact details? How many are downloading brochures or requesting further information? And of the visitors that are engaging with the website, how many are actually from the target audience, you’re expecting?

Using website analytics is essential to direct your marketing strategy and gathering information from visitors is essential to being able to turn unknown contacts into known contacts into leads and ultimately sales. If it isn’t working you need to ask yourself what’s going wrong.

Have your sales figures flat-lined or, worse, nose-dived?

Marketing has one primary goal – to persuade people to buy your product or service over the competition. You need to create sales to create growth, and if you aren’t generating sales, then you can’t grow. Ultimately the success or failure of your marketing campaigns will show up on the balance sheet – in increased growth or increased losses.

Even if you think you’re doing all right with your marketing, you need to keep analysing your performance to stay on top of the game. If you take your eye off the ball, then you’ll let your competition in to grab it off you.

Julia Hendon is a passionate writer covering wide range of topics including fashion, lifestyle, technology and travel.