Though, the e-commerce business makes revenue throughout the year. Festivals and holidays are considered to be the golden period of the e-commerce gifting industry. Talking about India, the months from August to February are widely celebrated with a lot of festivals, thus turning out to be a festive sale time for the industry.
During such time, online sellers plan the inventory to meet the demands, execute effective promotional campaigns, target the potential customers, provide exclusive offers to lure the customers, etc. to drive sales, boost up the profits, and to expand their customer base.
Here’s the list of top 5 occasions where the online gift sellers make the big hit:
1 Raksha Bandhan:
The festivities in India start with the occasion of Raksha Bandhan. It is a festival that celebrates the loving bond of a brother and sister. Designer rakhis and unique gifts from brothers are the main highlights of this occasion. With the advent of online shopping, many sisters and brothers turn to various portals for fulfilling their shopping purposes. Therefore, this is one good opportunity for gifting portals to earn a great name and profit for themselves in the market.
2 Diwali:
Diwali is the biggest Hindu festival celebrated in India. It is known as the festival of lights as well as the event of the heaviest spending of the year. From decorated diyas to lights to gifts, everything is being offered online now, and folks in million shop online to avoid crowds, thus escalating the sales of the e-commerce players. Moreover, the trend of corporate gifting has also given a boost to this market in the Diwali season.
3 Christmas:
The festival of merrymaking and joy. Christmas traditions vary from country to country. But, mainly includes the lightening of Christmas trees, decking the homes with frills, candles, an advent wreath, relishing plum cake, and exchanging gifts and greetings. It is another highly celebrated festival in India. As gifts are sent and received between family and friends, it turns out to be an occasion of revenue for digital marketers into gifting because people love to shop online.
4 New Year:
Another shopping season in India. A great percentage of people move towards online gifting portals intending to find unique gifts, especially personalized ones for the celebrations of New Year. Cake cutting at the stroke of midnight is an important ritual of this festival to bring in the New Year sweetly. Therefore, web portals delivering cakes online along with gifts make revenue in huge amounts.
5 Valentine’s Day:
From roses to fluffed toys to delicious chocolates, Valentine’s day is a huge spending occasion in India. People look for ways to express their love to their girlfriend and boyfriend with the help of gifts, and thus online gifting portals are their go-to-option. So, if you are looking for Valentine gifts for him, browse for the best gifting portal for out-of-the-box options.
All these occasions that are currently lined up for the exchange of gifts are helping every e-commerce portal to make millions of dollars every year.
Deep Kumar writes articles for e-commmerce domain. He has wrote so many articles in the category of Lifestyle, News, Fashion, Food, E-commerce etc. Deep love to read and write on new ideas of gifting, fashion, tips.
