Research has shown that most people use search engines to get “real world” results. What that means is that when most people search, they are looking to find an actual local destination that they intend on visiting soon. Businesses can benefit from this discovery by employing Google my business optimization.
The Google My Business listing is the probably the most important factor in attracting more targeted customers directly from the Google search engine. Users do not have to specifically search on Google Places or Google Shopping to see your Places listing. Depending on the keywords and the user’s location, Google determines whether it is appropriate to display local business results on the search engine results page (SERP).
Read Also: How to optimize for Google My Business Place
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