For the last two decades, search engines like Google have been continuously updating their algorithms. The reason for this is that their main intention is to provide their users with the most relevant and top-notch quality as they can.
On the other hand, marketers have been either doing their best to properly get a high ranking, or finding loopholes to boost their traffic. This is why Google has become much stricter, introducing its Panda update in 2011. Now, basically, if you intend to deal in low-quality content and unscrupulous linking schemes, your site will no longer go so well, as you will most probably end up getting penalized.
As of today, Google has made webmasters re-think their approaches, so it’s all about focusing on the right SEO strategies which are bound to make the search engine evaluate your website as valuable, authoritative, and relevant. In this article, we are going to discuss some of the SEO strategies that every advanced marketer needs to focus on.
Do keyword and audience research
The fact is that doing a proper research of the keywords that you use, as well as your audience, is still a very important SEO strategy. Instead of keyword stuffing your content, you should make use of the variety of tools that are at your disposal in order to find the optimal keywords for your content. By using a tool such as Google AdWords Keyword Planner, you’ll be able to find out what the volume of optimized content for particular keywords is in comparison to how much they were searched for. In addition, Google Trends is there to give those keywords a context, according to what is popular “here and now”. Basically, it’s what you need to find out what kind of content your prospective audience is looking for.
Furthermore, if you want to know more about your audience, all that you need to do is ask. Use your social media platforms to come up with posts that people will engage with, or surveys and quizzes that will help you gather the information that you need in order to learn what your audience wants from you. Then, you can tailor your content according to their needs.
Write your content like you are a human being
So, as we have previously ascertained, keyword stuffing is a practice whose days have been numbered a long time ago, and you will actually get penalized for it. However, what you need to keep in mind is that avoiding to sound like a keyword-pushing machine does not necessarily mean that you sound like a human being.
So, when writing your texts, make sure that they have that human side, and sounds like someone who people would actually have a conversation with. The fact is that this increases the engagement factor of your content, as well as the time spent on your website. As a result, of course, your ranking will improve, and more people will be interested in what you are all about.
Come up with strong backlinks for your website
Good ways to generate great backlinks for your website are to have an influencer on your side and, of course, a well-developed content marketing strategy. However, you should always be on the lookout for more ways to get high-quality links to your pages. According to the advice from an SEO company, the best way to do this is to write content for huge publications, look for industry-related interviews that you can take part in, and share valuable content with important people.
Furthermore, there are tools such as Majestic SEO, which can help you find out where the links leading to your competitors’ websites are coming from. Find those links, properly analyze them, and then try to come up with a similar strategy for your own efforts.
Write amazing headlines
You can find all sorts of headlines on the internet. Some of them are boring as hell and only do damage to websites. Others sound attractive, but are, in fact, misleading, and while they do attract some attention, it is short-term and also bad for your reputation. And in no time, search engines will realize that your content doesn’t really deserve the traffic.
So, instead of teasing your audience with headlines, be as descriptive as possible, and let them know what they can expect from your articles. You can actually come up with amazing headlines without resorting to trickery. Clickbait titles bring you short-term attention and end up throwing your audience away, while the amazing ones drive people to stay on your website, read through your content, and look for more. If you really want to come up with great and smart headlines, you need to test and optimize them all the time. It’s all about finding the headlines that do the job all along the way.
So, what can you conclude from all of this? First of all, do your research and be thorough, as it is still essential for getting a high ranking. Write your content like you are a human being interacting with another person. When it comes to backlinks, avoid all the shady tactics, and get top-notch backlinks the right way. Finally, focus constantly optimizing your article headlines in order to come up with amazing ones that attract a lot of attention.
17 SEO MYTHS YOU SHOULD IGNORE
Search Engine Optimization, more commonly known as SEO, is the process through which search engines rank pages in their search results. The way this process works is by judging the quality of the content, the keywords that the content uses and lastly, content’s relevance to the search term used. (more…)
POSING THE KEYWORDS STRATEGY FOR THE SEO OF AN E-COMMERCE
If we have an e-commerce, that is, an online store, let’s say you run a shop online that provide Sofa repair in Dubai, our first objective will be the sale of the products that we make available to users on the web. For this we must work and focus on three priority strategic aspects:
- The VISIBILITY : if I can not get visibility, that is, that my target audience can find me and visit my website, I will never be able to sell anything. Raising a visibility strategy is essential.
- The CONVERSION: I must bear in mind that if getting the right target is vital, getting that visit to buy is not the least. We must raise the web with all the elements of structure, design, usability, etc., to facilitate the conversion as much as possible.
- LOYALTY: If we are selling a repetitive shopping product, it is essential to work to the maximum all the elements that can facilitate the repetitive purchase of the product, through promotions, e-mail marketing, etc.
Among the actions to increase visibility, one of the most strategically relevant, due to its impact on the potential of qualified visits it can provide, is to be well positioned in Google , that is, SEO .
Well, we know that working with SEO is something as important as it is complicated, but there are certain elements that are easy to apply and that are very relevant, which can help us a lot to establish a good SEO base from the beginning.
One of these keys is to correctly configure and structure your website from the beginning based on a keyword strategy logic.
We must start from the basis that we can classify the user’s search in three different blocks:
1- Product searches : are those that the user makes when looking for a specific product, for example, if you have an online store that sells TVs, a possible search could be TV SAMSUNG UE40H6400 . It is a search with a high level of quality and very close to conversion, if above the user incorporates the word buy ahead, even more.
2- Category searches: would be a type of search that would not be as close to the purchase as the previous one. It is a user who is looking for a product typology but who is not yet clear about the product. In our example of TV, the search could be “buy Samsung TV” or “LED TV”. The user searches within a category.
3- Indirect searches or information: these searches would be those that would be related to the search for information when executing a possible purchase in the future. It is the type of search farthest from the purchase, but it can be the starting point of the capture of that potential buyer.
To be able to establish the bases of web optimization towards these types of search, we must ensure that the main elements of contextual optimization of the pages are aligned with the type of search we want to impact.
To optimize the page to the type of direct searches or to buy to (searches of product and category) we will have to act on the website:
If we want to position the category ” LED televisions” , we have to make sure that on the category page of the website, the keywords are included in the following sites:
1. In the URL
2. In the meta Title of the page (as far to the left as possible and without exceeding 64 characters)
3. In the Meta description (although it has less relevance for the search engine, it is still useful)
4. On the H1 label
5. In the text of the page
6. In at least some Alt tag of some image
To enable the improvement of visibility in indirect searches , we must focus on the blog and the writing of the post. To ensure maximum indexation and possible positioning, the most important thing is that the title of the post appears in the URL and in the H1 of the post. This title should be raised literally, with the user’s search format, that is, we should not think about title the post as we would like, but raise the title as the user would look for it:
Wrongly titled: ”
Viewing distance for a television with LED technology” Well titled: “How far should I watch television”
Thinking about these types of search and optimized the web with this orientation, we have a good stretch of the way traveled towards the goal of improving our SEO possibilities and therefore, to improve our sales.
How to optimize all your images for better SEO
Search engines rank images as well as rich text on websites. So if you optimize your images for each page you can potentially drive traffic to your website. This is because people search images in search engines. If you click on the image from the search results, this will then push the click directly to the website from where the image comes from.
You can also optimize images for a website. Here we have some top tips to get you ahead of the game.
Optimize your images.
There are a few things you can do to get your images ranking well. Consider if your images sell the product first? Are they clean, clear, high resolution and make your products look awesome? If you’re not happy with the product shots, try and get these organized so they look good. The best SEO strategy in the world won’t sell badly presented products.
Although you want your images to look perfect, don’t try and upload huge images to your website. This could slow down your page load times. Keep your images to about 800px by 800px.
Once you add an image, hover over it with the mouse cursor. You will see the word ALT. Click on this. Now add in an ALT description. Keep it short and sweet. Your images are now easier to find in the Google image search results.
Make sure that every keyword used for an image is directly relevant and avoid stuffing keywords into the alt tags.
Create Beautiful Graphics
Canva has thousands of ready to use templates and layouts available for the users to choose from. In addition, it lets users create their own custom templates. The drag and drop feature of the editor lets users create and design beautiful and stunning graphics you can also use the similar image finder for the relevant image for your topic.
Users can also store their brand color, fonts and logos on the editor. They can also show their work through Team Stream and share the graphics and photo folders with their team members.
Consistency is yet another aspect that must be taken into consideration while designing official graphics and info graphics. Canva provides a platform that offers consistency across all info graphics, marketing materials, presentation and social media posts
Size of image
Make sure the image you upload to the website is not of a massive size (2000px) in width for a web page. Especially if it’s on a web page. You might need to upload background images or slider images saved at this size but for everyday images try and keep the constraints between 600px in width by 500px in height. If you start using massive images for your website, it can slow down the site load time and look stupid on the page.
Quality of image.
If you are saving images for your website using an image editor always try and save them in the quality range of 60-70%. This affects the data size of the image and can slow down page load times if the file is saved too large. Overall, depending on the viewer’s connection speed, a high-quality image may take longer to load and result in a bad user experience.
Image Alt tag.
Using the alt tag is a good idea. It adds search value to the page for search engines. Always try and say what the image is in the alt tag. The purpose of alt attribute is to provide a description of the contents of an image file. One of the most cited uses of alt attributes is to provide text for visitors who can’t see images in their browsers. This includes visitors using browsers that cannot display images or have image display disabled, visually impaired visitors, and those visitors who use screen readers. Most website editors will ask you for the alt tag once your image is uploaded to the content management system.
This is normally used if you are making the image a link. If you hover over the image with the cursor from the mouse a title will pop up giving the viewer more Information. Try and optimize your title tag to fit in with the content of the page information. The title tag should be should relevant, short, catchy, and concise. Hover your cursor over the image below to see the title tag pop up.
The image name.
Save the image out to describe what the picture is. Example
- jpg(a picture of a landscape)
- png(a picture of a milk bottle)
- gif(a picture of a chicken)
Understand when to use different formats for your image. This will also help with optimization. Here are some tips to get you started.
- Use a jpgwhen using highly detailed images. You can afford to lose some of the quality as the human eye won’t pick up on it.
- Use a pngif you need to save a transparent image. Maybe you want the background color of the webpage to show through. A png is also good for keeping text on an image of high readable quality.
- A gifis best used for flat graphics and high color objects.
- Avoid using tiffson a website page. These images are very high in data and will cause very slow page load times and possible errors.
- Using image galleries on web pages can also be a very visual and searchable tool. Make sure to add the titles and alt tags.
Image descriptions also come in very handy. Some website editors have this built in so you don’t forget to type some relevant text into the image description field. This gives the reader a better idea of what the image refers to.
Conclusion: Now that you have gained knowledge of the most important SEO optimization techniques for the images and the tools that you can integrate with your business and content marketing strategy, it is time for you to start applying them. It will let you find new opportunities for business growth and automate the ongoing marketing campaigns like a pro.
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