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What Should You Expect From Your Mobile Apps?

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We have read and heard enough about mobile apps, its importance and how it could be instrumental in getting your business up and moving to greater heights. But as retailers, aren’t you on the lookout for the “ideal mobile app”. The single source of turbo boost for your business which could skyrocket online presence and bridge the gap between you and your customers. Sounds great but is there a set of hard and fast rules for an ideal app? Doesn’t the mobile app differ based on requirements and type of retail business?

Well, though mobile app development, you fully depend on your specific requirements as online retailers, your target audience, reach and so on, there is indeed a checklist of basic necessities which are looked for in almost all kinds of mobile apps. Let us look into the primary features of any mobile app for it to be customized and built upon.

The common aspects expected from a competent mobile apps are:

Let it be simple:

Mobile app users need not be necessarily tech savvy. There are users who are beginners or are probably trying to accustom with the way mobile apps work. Let your mobile apps not scare them. Keep your app simple to understand and use. From the design to the navigation, an ideal mobile app is one which can be used by everyone.

Compatibility:

This is an important aspect of the technical part. The mobile apps should be compatible across platforms of iOS and android. It should also give space for future improvisations and development. Cross-platform compatibility is yet another feature which needs to be duly addressed.

Performance:

The first thing to catch the attention after the look of your app will be its performance. Any lag or delay in loading would definitely aggravate users and stop them from using your mobile apps. So doubly ensure that your app is highly performing without any chances of hiccups.

Reliability:

This is the need of the hour. A secured platform to exchange information is pivotal. With fraudulence and misuse at its peak, it is cardinal to check the medium of communication for its reliability. After all it is used to pass on customer related information which could be sensitive.

Stay connected:

The first and foremost purpose of a mobile app is to maintain connectivity. The information on the mobile app should be updated regularly without any lag. Customers should be able to rely on the app for timely information.

Linking social media:

Linking the mobile app with social media and forums is a great way to propagate your online store. Give options to share, export information from the app to social media platforms to activate this medium. You could bet that it is proactive and will give you exemplary results.

Personalized looks:

Let the app be yours but give your customers the freedom to select the looks and appeal of the app. Provide them with options to change colors, fonts, themes and primary data to personalize the app. This feature would create a feeling of belongingness and help in connecting better with your target audience.

So begin listing the features for your ideal mobile app and accelerate the reach of your business.

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When others were wondering with the idea of being digital, Swetha was enjoying her coffee working with digital devices. With the dynamism and creative blend, Swetha joined eGrove Systems and currently playing a role of Digital Marketing Manager. She has enjoyed various high-profile roles in the SEO industry and now helping eGrove accomplish many proudest accomplishments in the digital world.

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Apps

Future of Brand Marketing: AR Apps

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Beauty

In market the picture of the brands revolves around brand marketing and Augmented Reality acts a bond between the user and the brands. It is all about the brand marketing that attracts the customer and converts them into investors. And this makes AR an integral part of marketing communication.

Traditional brand advertisement is out the picture. Now it’s time for AR advertisement for gaining trend of the brand in market. Augmented Reality brings life to imaginary objects. Our real world augmented with virtual objects can help us to learn more in a better way. Smartphones are commonly used by many people. This helps Augmented Reality to create a perfect choice for telling any story.
Moreover Augmented Reality is extremely easy to us. Due to that the story based marketing improves efficiency when projected with augmented reality. With such features of AR, game developers are also keen interest in augmented reality.

Beauty

To develop an effective marketing beauty brands have brought augmented reality with an interesting idea. This tool on mobile can explore the features of product which marketers could benefit from different sources. It provides easier steps for consumers to try products and feel its presence as if in reality.

With technology there are varieties of brand that are growing to connect with their user. Incorporating augmented reality into marketing strategies there possibility of beauty looks opens up a cohesive opportunity. Let user virtually check all products anywhere and anytime for better analysis without wasting the time and cost. There as AR tutorials to guide user to provide the perfect results. This way the marketing can be done avoiding the old process and strategies

Smart Packaging & Sustainability

Augmented reality offers intelligent packaging solution that seems to be in different era for the packaging industry. Augmented Reality packaging helps to create a connection with a customer and meanwhile helps to sell a product on main side.
AR is beneficial along with smart packaging can modify temperatures, atmospheres or provide the customer product in a non-marketing approach. Augmented reality in Packaging World is strengthening the connection with their customers.
To display a product details and even the actual product different firms can use augmented reality with smart devices. The possible uses for augmented reality mobile apps are seemingly endless right now. With the time new companies are likely to emerge as technology continues to advance.

Quick Service Restaurants (QSR)

Augmented reality can benefit consumers and brands across the boundaries. It can also improve your restaurant marketing. It is just a matter of time from ordering to finally enjoying your meal in couple of minutes. AR these days is also helping restaurants to manage towards customer’s health. With different approaches AR can educate people about their healthier, low sugar, calories-free menu options and many others in list.

Augmented reality changed the eating experience by just adding some advance feature and entertainment to it. Providing different promotional prizes on cultural events encourages frequency of customer visits.

Automotive

Augmented Reality is driving automotive industry to higher level and providing inconceivable experience to customer. The engineer using AR solutions can visualize concepts in a different or effective way. Likewise train employees for better performance and results.

Without actually driving vehicle Augmented Reality helps automobile companies to allow their customers to experience the vehicle ride. AR based test drive setups integrated with three-dimensional effects provides experience without being physically present in the vehicle at all. It is contentment and satisfaction about the product that the company can offer to the user for using Augmented Reality.

AR also plays a vital role in a vehicle’s design and redesigning phase. AR technology, allows modifying the parts during premature stages. This small step helps in reducing the cost and time during the product launching phase. Talking about manufacturers, taking AR help they can estimate the exact picture of how the car will perform once it gets on the road.

Concluding

Augmented reality marketing is a powerful tool to achieve communication with consumers by offering value. It helps in pushing the traditional boundaries out. It is helping in adopting the upcoming tech world.

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Android

Tips to Hire the Best App Developers for Your Business

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Coming up with a great app idea might take a considerable effort from your end but turning up with a great mobile application development team is not that tough. All you need to do is be a bit selective and act wise. The success of your app is directly reliant on the type of developers you are hiring. So, in case, you are taking a decision without putting much thought into the same, you might run the risk of making a wrong choice. Well, this blog is going to provide you with a few tips on how to meet the team of your dream.

Focus on a geographical site

Focusing on a particular destination would always make sense. The most common app development locations should be your top priority. North America, the UK, India, and Ukraine are ranked first in this regard. North America accounts for more than half of the supply of information technology in the world. Silicon Valley speaks for itself, obviously. Other than that, the headquarters of the leading IT companies are located in the USA, even if their R&D offices are somewhere across the ocean. According to research by VisionMobile, though, North America is the third largest continent by the number of app developers after Asia and Europe.

Speaking of Europe, guess where most app developers hang out? You probably think it’s London or Berlin, and this is exactly what Google research found out. The Foggy Albion makes more than a third of revenues from mobile software in Europe, which is why it’s the second most important tech hub in the world after the USA. By the way, Berlin comes in the second in Europe. Ukraine is in the Gartner’s list of top 30 outsourcing destinations. Ukrainian app developers get frequently employed by companies and individual entrepreneurs from Western Europe, UK, the USA and Canada. So, giving a special focus on these locations will definitely help you to a significant extent.

Never forget to check the developer’s profile

Those looking for an answer to ‘how do I find an app developer who can deliver the best mobile app development services?’ can primarily start with researching on a freelance website, where they can check a candidate’s profile, a list of clients and their references, and projects as well. Choosing any random developer would not be beneficial to any of your purposes. So, always be mindful enough to opt for the best one.

Making a list of candidates also makes sense

At the first glance, it may seem that finding a developer isn’t that difficult. But once you find someone, you need to make sure this app developer can meet all your expectations. We wouldn’t advise you to snap up the cheapest or the fastest offers. We’d recommend you to shortlist the preferred candidates at first and then, proceed the further steps

Never forget to compare! It often leads to the perfect decisions!

Once you have the list of candidates, you should ask them a lot of different questions which can help you make the right choice.

The above tips should really help you in hiring the best app developer.

Panacea, one of the best mobile application development companies in USA, feels proud to have happy clients in different cities of the USA like California, Chicago, Sunnyvale, San Francisco, etc. and gives you the FINEST worth for your money. We, with our unparalleled involvement in system integration, make sure that you are also provided with relevant, inventive and purposeful web application development USA.

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Apps

Role Of Python in Mobile Application Development

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Role Of Python in Mobile Application Development

In this article, we are going to know how Python plays a vital role in Mobile App Development. Python is a high-level dynamic programming language that can be easily interfaced with C/ObjC/Java/Fortran. It is used in a wide variety of application domains. It is easy to learn, understand, interface, and simple to implement.

Python is a beautiful and elegant language that allows you to write the same program with much fewer lines of code than PHP. The best developers in Python have knowledge in a variety of frameworks and many years of experience they can able to provide a best Python Development Services at an affordable cost. Most of the people prefer Python for its simplicity and reliability. It helps you to work more quickly and provides the great interactive environment.

Why Python?

  • Python runs on all major operating systems such as Windows, Linux/Unix, OS/2, Mac, Amiga, etc.
  • The language provides constructs intended to enable clear programs on both a small and a large scale.
  • Python provides more tools for both the developers and the system administrators.
  • Many companies like GOOGLE, Yahoo!, and IBM use this Python, because it’s a fun and a dynamic language.
  • It provides faster development and portability allows for the same application to run across platforms.
  • Python is packed with rich libraries and many add-on packages to tackle specific tasks.

The features of Python is natural expression of procedural code, strong introspection capabilities, very clear, readable syntax, intuitive object orientation, very high level dynamic data types, extensions and modules easily written in C, C++ (or Java for Jython, or .NET languages for IronPython), extensive standard libraries and third party modules for virtually every task, full modularity, supporting hierarchical packages, exception-based error handling and embeddable within applications as a scripting interface.

Python is widely used in Web application development. It is also used in a wide range of non-scripting contexts. Python plays well with COM, .NET, CORBA, Java and it often compared to Tcl, Perl, Ruby, Scheme or Java.

Python role in Mobile App Development

There are a variety of applications in various fields including business, entertainment, utilities, hospitality sector, games and much more, these apps are made sure to fit various screen sizes be it iPad, iPhone, iPod Touch, laptop, palmtop etc. Mobile App Development has become a leading business sector due to its increasing scope.

For every person in the world, it is quite impossible to live without mobile. It plays an important role in all life. There are various software systems used by the designers for the mobile phones such as Symbian, J2Me, Android, Flashlight, Python, Lazarus, BREW, etc.

This is a nice cross-platform python framework which works for Android, Win7, Linux, Mac. It is a great tool for writing both simple scripts and complex, multi-threaded applications. The great thing about having Python on Android is the opportunity to use the untold thousands of lines of code already written and freely available.

iPhone or Android App Developers take a number of cross-platform development techniques in order to provide a great mobile application to the customers. The top tools used for cross-formatting mobile application development are RhoMobile, PhoneGap, Appcelerator, Sencha Touch, MoSync, Whoop, WidgetPad, GENWI, AppMakr, Mippin, SwebApps, MobiCart, etc.

Appcelerator – This platform uses web technologies and develops great apps for desktop, mobile and tablet applications. The languages which are used to develop apps are HTML, Python, PHP and few others.

MoSync SDK – It is used to build mobile applications iOS, Android, Windows Phone 7, Symbian, Windows Mobile, JavaME and Blackberry. It uses common programming languages such as PHP, JavaScript, Ruby, & Python for cross-platform Mobile Application Development.

Mobile Applications Written in Python

  • Aarlogic C05/3 – Ready to use GSM /GPS tracking PCB with Python engine on board with the support of test server based on Google Maps.
  • AppBackup – an app for jailbroken iOS devices that lets one back-up and restore settings and data from App Store apps.
  • Pyroute – a GPS-capable mapping/routing application for mobile devices.

Android Google provides Android Scripting Environment (ASE) which allows scripting languages (Python included) to run on Android. The excellent features of Python allow it to plays an important role in mobile applications.

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