Since the updates in the Google Penguin and Panda, a lot of SEO’s have finally realized that ranking a website in a long run is not all about building a large number of links rather it’s all about creating high-quality contents that will pull more links automatically. However, one type of content is still left to be fully utilized in the world of SEO and that is online video. Although many of the SEO agencies are incorporating video contents in their marketing strategy, there are also few of them who don’t give much importance to it. Rather they opt for creative contents like info graphics, images, written contents etc.
If used tactfully, video marketing can prove to be an extremely powerful form of content which will make a significant contribution to overall SEO strategy in many ways.
Avoiding a common Trap and defining the goals
Though the ideas of creating videos might seem interesting, it is important to note that it matches your overall strategy and generates a return on investment. If you fail to define your goals right at the initial stage, then not only the video will end up costing you a hefty amount, but also the money would be drained out better spending elsewhere. Failing to define the objectives is a common mistake in SEO especially, in case of contents such as info graphics.
Many SEO just commission the creation of an expensive cool looking info graphics without thinking deeply about the overall impact to reach the goal. They get lost with the idea that info graphics is a wonderful tool to build links but they never give a thought that whether this info graphic will increase the conversion rate and improve to high-quality traffic. The same concept is followed in the case of the video contents. It is very important to understand the impacts before conceptualizing the video to enthralling the intended audiences and leading to the desired goals. So, what should be the goals of SEO – Building links or to generate social share or to increase the conversions. Let’s discuss the points to understand the goals better.
Build links or generate social share
If a video is created thoughtfully it can generate a huge number of links for a website and often from reputable domains. We are not just talking about few links; rather we are talking about few hundreds and thousands of high-quality links.
The problem lies here; actually, there are so many videos on the market that unless you create an exceptional video or have a great outreach, the success of it will be limited.
Audiences nowadays just don’t share the video blindly, so decide whom you want to share the video with and whom you want to link to it. Your video has to offer something useful to the viewers. It should have the power to educate them, laugh them, amaze them, shock them or annoy them. In fact, the video should have a strong emotional impact that the viewers are compelled to share, like or tweet by writing about it in their posts with a link back to your site.
Along with ranking the websites, the job of the SEO’s is to increase the online sales or revenue for their clients. Yes, perhaps it is a two side process i.e. to attract more visitors to a website and then, optimizing the site to tempt the customer to pay the clients by availing the products and services.
Video contents work fantastically to increase the conversions of any websites. This is the reason why maximum video marketing agencies uses this in their landing pages and on other websites too for keeping the visitors engaged and finally encourage them to make the purchases. Hence, they follow two major ways by using embedded videos on the landing page and by using the rich snippet. Therefore, the popularity of online videos offers a huge opportunity for SEOs desiring to get creative to achieve results.
What Is SEO and How Does It Work?-Serpbook
There are millions of websites in the online world today, which has made getting noticed on the web a bit harder. You might post highly relevant content on your website and still fail to attract large traffic to your site. Ultimately, one of the best ways to boost traffic to your site is by getting a high ranking on Serpbook. This article will mainly focus on SEO and what it entails, but first, what is the meaning of SEO? SEO is Search Engine Optimization. Succinctly, it explains how websites are ranked when you search a specific search engine.
Search engines serve two major purposes – building an index and crawling, as well as giving users a list of the websites they think to be most relevant. One of the major questions asked, especially by businesses that have just started in the online world is, what is SEO and how does it work? SEO is not as complicated as you think, you don’t have to be an expert to go about it. However, you have to have some SEO knowhow on how you can improve your sites ranking on search engines.
If you’re wondering what is SEO and the manner in which it works, this article right here is meant for you.
What does SEO do?
You already know that there are numerous websites today, and if you want yours to be found when users use search engines such as Yahoo and Google, there are some steps that you have to take to ensure that your site ranks higher. SEO is a technique that helps to bring more traffic to your site. That notwithstanding, SEO is responsible for lead conversion. When your website ranks high on search engines, your ROI will undoubtedly be high, which is what most site owners desire to achieve. Today, digital marketers are investing their time to gain all the SEO knowledge they can get to improve organic traffic.
How does SEO work?
Websites are visited by millions of users every day, and these visitors access different sites after searching for a specific term on a search engine such as Google. Usually, search engines provide a user with the most relevant results (websites) to his search. Search engines are able to display these results because they have crawlers, which collect information on every site on the Internet. Google has created an algorithm for the best SEO practice, and it is the one that creates an index for each site.
Keep in mind that the main aim of modern SEO is to provide your target audience with the best results, which helps to improve the user experience. If your website provides users with the best content to match what they search for, the chances are that your website will rank highly in the Search Engine Results Page (SERP). SEO is important to allow Google bots to understand the content that is on your page so that they can index them properly. That is why you have to take certain measures to increase your domain authority.
Factors that affect SEO
If you are looking to improve your website’s SEO, you have to learn of the key factors that affect it. Search engines mostly look at these factors to rank every website. This article will go through the most important ones.
If you want to improve your website’s ranking, one of the major things that you have to look at are the keywords that you use. If you are new to SEO and don’t know of the keywords that are relevant to your industry, there are tools such as Google Keyword Planner to help you out with that. Such a tool allows you to see a ranked list of the most relevant keywords s that you can use the ones that’ll give you a competitive advantage. You should ensure to include keywords in the title and subheadings of your post to get higher rankings.
- Domain Authority (DA)
Domain authority is a metric that indicates how much credibility your domain has obtained over time. It is determined by its age and the backlinks to your website. If you have an older domain, the higher your DA is. Similarly, you should ensure that your site has high-quality backlinks. Additionally, a shorter domain has better credibility compared to a longer domain.
- Length of your content
When it comes to writing a blog post, you need to ensure that it features highly relevant content. Your post should have about 1500 – 2000 words per post for better rankings.
- The URL structure
Your sites URL structure should be easy to understand for both search engines and people. A URL that has relevant keywords will rank better than one that has random numbers.
- Site speed
The faster your website loads, the better things are for you. Fortunately, you can rely on caching plugins like W3 Total Cache to help your site load faster.
- Inbound and outbound links
Your website will have a higher SEO score if it has relevant links. Generally, inbound links are looked at more than backlinks. They should be from authoritative and relevant sources.
- Relevancy and context
Modern SEO is smart, and it can differentiate between a relevant and an irrelevant page. You should ensure your site sticks to a specific niche, especially in its early stages.
Are you new to SEO? Have you been having trouble figuring out how to go about it? This article has indicated all you need to know about SEO. SEO employs techniques that help to boost websites’ traffic threat synonym.
Top 7 On-Page SEO Hacks to Follow in 2018
On-Page SEO is something that contributes 60% or even more sometimes in the overall SEO process. You should be more aware of the facts of On-Page SEO rather than Off-Page SEO. I am not saying that Off-Page SEO is not valuable, I am just saying what more contributes in a longer run is On-Page SEO.
In this article, I am going to list 7 On-Page SEO hacks that are working in 2018 to help websites to rank at the top of the search engine results.
1. Meta Title
Meta Title is the most important thing of any article or website page. Whosoever makes a query on the search engine, it tries to match it with the keywords containing in the Meta Title. So make sure set the Meta title of all the pages and to contain all the necessary keywords in the Meta title for which you want to actually rank in the search engine.
2. Meta Description
After Meta title, Meta description is the next thing which you should be making as precise as possible. You should include all keywords and necessary information in this as this will be a good way to get more clicks from Google. This is thing which search engine look as relevant way to rank the article as it has to contain a brief one or two line summary of the whole web page.
3. Image Alt Attribute
You should not leave even a single image on the website which has not a valid alt attribute. This is very much important. Because when an image if failed to displayed in the web browser for some reason, if it’s alt tag will not be shown then it is a negative SEO factor. Then to avoid that negativity, make sure to set alt tags of all the images you upload to your website.
Sitemap is the map of links of your website which you have to submit to the search console panels of the various search engine like Google Search Console. This will help search engines to uniquely identify all the pages of your site and to index them all in the search engine.
5. Internal and External Linking
You should link all the relevant internal and external links with all relevant Anchor text through your website to improve readability and overall user experience.
You should try to make shorter paragraphs and have to grab the interest of readers in the content. Because more time users will spend on your site, it will be treated as a positive SEO factor.
7. Use of Media
You should use images and other media content like info graphics and videos in the contents of your website as it is the age of media and a single media content speaks a thousand words!
So, these are the 7 On-Page SEO hacks that you should follow in 2018 to rank higher and higher in the search engines. Make this article viral on the social media by sharing it with the interested ones, so that more and more people could come to know about these useful On-Page SEO hacks.
17 SEO MYTHS YOU SHOULD IGNORE
Search Engine Optimization, more commonly known as SEO, is the process through which search engines rank pages in their search results. The way this process works is by judging the quality of the content, the keywords that the content uses and lastly, content’s relevance to the search term used. (more…)
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