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Top 207 Search Engine Marketing Questions To Grow

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What is involved in Search engine marketing?

Find out all the related areas that Search engine marketing connects with, associates with, correlates with or affects, and which require thought, deliberation, analysis, review and discussion.

How far is your company on its Search engine marketing journey?

Take this short review to gage your association’s advance toward Search engine marketing administration. Take in your most grounded and weakest regions, and what you can do now to make a system that conveys comes about.
To address the criteria in this checklist for your organization, extensive selected resources are provided for sources of further research and information.
Start the Checklist
Below you will find a quick checklist designed to help you think about which Search engine marketing related domains to cover and 207 questions to check off in that domain.

The following topic are covered:

Search engine marketing, Ad blocking, Affiliate marketing, Behavioral targeting, Bing Ads, Consumer Reports, Content marketing, Contextual advertising, Cost per click, Cost per impression, Display advertising, Dynamic keyword insertion, Email marketing, Google Analytics, Internet marketing, Keyword research, Landing page, Mobile advertising, Native advertising, Online advertising, Pay per click, Referral marketing, Revenue sharing, Search Engine Land, Search analytics, Search engine, Search engine optimization, Search engine reputation management, Search engines, Social media marketing, Web analytics, Web marketing:

Search engine marketing Critical Criteria:

·       Why is it important to have senior management support for a Search engine marketing project?
·       Think of your Search engine marketing project. what are the main functions?
·       Do we have past Search engine marketing Successes?

Ad blocking Critical Criteria:

·       How do you determine the key elements that affect Search engine marketing workforce satisfaction? how are these elements determined for different workforce groups and segments?
·       Do we all define Search engine marketing in the same way?
·       Who sets the Search engine marketing standards?

Affiliate marketing Critical Criteria:

·       What are the success criteria that will indicate that Search engine marketing objectives have been met and the benefits delivered?
·       Who will be responsible for deciding whether Search engine marketing goes ahead or not after the initial investigations?
·       What is the purpose of Search engine marketing in relation to the mission?

Behavioral targeting Critical Criteria:

·       Does Search engine marketing analysis isolate the fundamental causes of problems?
·       Who will provide the final approval of Search engine marketing deliverables?
·       How do we maintain Search engine marketings Integrity?

Bing Ads Critical Criteria:

·       What are our needs in relation to Search engine marketing skills, labor, equipment, and markets?
·       How will we insure seamless interoperability of Search engine marketing moving forward?

Consumer Reports Critical Criteria:

·       Who will be responsible for making the decisions to include or exclude requested changes once Search engine marketing is underway?
·       What other jobs or tasks affect the performance of the steps in the Search engine marketing process?
·       Do several people in different organizational units assist with the Search engine marketing process?

Content marketing Critical Criteria:

·       A compounding model resolution with available relevant data can often provide insight towards a solution methodology; which Search engine marketing models, tools and techniques are necessary?
·       What vendors make products that address the Search engine marketing needs?
·       How is the value delivered by Search engine marketing being measured?

Contextual advertising Critical Criteria:

·       Record-keeping requirements flow from the records needed as inputs, outputs, controls and for transformation of a Search engine marketing process. ask yourself: are the records needed as inputs to the Search engine marketing process available?
·       What tools do you use once you have decided on a Search engine marketing strategy and more importantly how do you choose?
·       How do we keep improving Search engine marketing?

Cost per click Critical Criteria:

·       How do you incorporate cycle time, productivity, cost control, and other efficiency and effectiveness factors into these Search engine marketing processes?
·       What is the total cost related to deploying Search engine marketing, including any consulting or professional services?

Cost per impression Critical Criteria:

·       Is there a Search engine marketing Communication plan covering who needs to get what information when?
·       How do we know that any Search engine marketing analysis is complete and comprehensive?
·       Are assumptions made in Search engine marketing stated explicitly?

Display advertising Critical Criteria:

·       Who is responsible for ensuring appropriate resources (time, people and money) are allocated to Search engine marketing?
·       Who are the people involved in developing and implementing Search engine marketing?
·       Do Search engine marketing rules make a reasonable demand on a users capabilities?

Dynamic keyword insertion Critical Criteria:

·       In a project to restructure Search engine marketing outcomes, which stakeholders would you involve?
·       What will drive Search engine marketing change?

Email marketing Critical Criteria:

·       What are 3rd party licenses integrated with the current CRM, for example Email Marketing, Travel Planner, e-newsletter, search engine, surveys, reporting/trend analysis, e-Commerce, etc.?
·       Is there an existing crm and email marketing relationship already in place, that can/should be leveraged or should we select a new solution altogether?
·       What are the key reasons for integrating your email marketing system with your CRM?
·       Is there any existing Search engine marketing governance structure?
·       How do we go about Securing Search engine marketing?

Google Analytics Critical Criteria:

·       Are there any easy-to-implement alternatives to Search engine marketing? Sometimes other solutions are available that do not require the cost implications of a full-blown project?
·       What about Search engine marketing Analysis of results?

Internet marketing Critical Criteria:

·       What are the key elements of your Search engine marketing performance improvement system, including your evaluation, organizational learning, and innovation processes?
·       What other organizational variables, such as reward systems or communication systems, affect the performance of this Search engine marketing process?
·       How can we improve Search engine marketing?

Keyword research Critical Criteria:

·       What knowledge, skills and characteristics mark a good Search engine marketing project manager?
·       What business benefits will Search engine marketing goals deliver if achieved?

Landing page Critical Criteria:

·       Have all basic functions of Search engine marketing been defined?
·       Are we Assessing Search engine marketing and Risk?
·       Are there Search engine marketing Models?

Mobile advertising Critical Criteria:

·       Is the Search engine marketing organization completing tasks effectively and efficiently?
·       How do we measure improved Search engine marketing service perception, and satisfaction?
·       Does Search engine marketing appropriately measure and monitor risk?

Online advertising Critical Criteria:

·       Do we monitor the Search engine marketing decisions made and fine tune them as they evolve?
·       How would one define Search engine marketing leadership?

Pay per click Critical Criteria:

·       Have you identified your Search engine marketing key performance indicators?
·       What threat is Search engine marketing addressing?

Referral marketing Critical Criteria:

·       Will new equipment/products be required to facilitate Search engine marketing delivery, for example is new software needed?

Revenue sharing Critical Criteria:

·       Do we cover the five essential competencies-Communication, Collaboration, Innovation, Adaptability, and Leadership that improve an organizations ability to leverage the new Search engine marketing in a volatile global economy?
·       What are the usability implications of Search engine marketing actions?

Search Engine Land Critical Criteria:

·       What are your current levels and trends in key measures or indicators of Search engine marketing product and process performance that are important to and directly serve your customers? how do these results compare with the performance of your competitors and other organizations with similar offerings?
·       What are your results for key measures or indicators of the accomplishment of your Search engine marketing strategy and action plans, including building and strengthening core competencies?
·       Why should we adopt a Search engine marketing framework?

Search analytics Critical Criteria:

·       How can you negotiate Search engine marketing successfully with a stubborn boss, an irate client, or a deceitful coworker?
·       Does our organization need more Search engine marketing education?
·       How will you measure your Search engine marketing effectiveness?
·       Is there a plan for search analytics?

Search engine Critical Criteria:

·       What will your search engine be able to display besides just the titles of retrieved documents?
·       Does the search engine integrate with the taxonomy to improve searches and organize results?
·       Does your site have enough content to merit the use of a search engine?
·       Is a Search engine marketing Team Work effort in place?
·       Is the scope of Search engine marketing defined?

Search engine optimization Critical Criteria:

·       What are the top 3 things at the forefront of our Search engine marketing agendas for the next 3 years?

Search engine reputation management Critical Criteria:

·       Have the types of risks that may impact Search engine marketing been identified and analyzed?
·       What are the short and long-term Search engine marketing goals?
·       How can the value of Search engine marketing be defined?

Search engines Critical Criteria:

·       In the case of a Search engine marketing project, the criteria for the audit derive from implementation objectives. an audit of a Search engine marketing project involves assessing whether the recommendations outlined for implementation have been met. in other words, can we track that any Search engine marketing project is implemented as planned, and is it working?
·       When a Search engine marketing manager recognizes a problem, what options are available?

Web analytics Critical Criteria:

·       How likely is the current Search engine marketing plan to come in on schedule or on budget?
·       What statistics should one be familiar with for business intelligence and web analytics?
·       How is cloud computing related to web analytics?
Conclusion:
This quick readiness checklist is a selected resource to help you move forward. Learn more about how to achieve comprehensive insights with the Search engine marketing Self Assessment:

Author: Gerard Blokdijk
CEO at The Art of Service

Gerard is the CEO at The Art of Service. He has been providing information technology insights, talks, tools and products to organizations in a wide range of industries for over 25 years. Gerard is a widely recognized and respected information expert. Gerard founded The Art of Service consulting business in 2000. Gerard has authored numerous published books to date.
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Digital Marketing

6 Ways to Improve Your Content Marketing Strategy In 2018

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A good content marketing strategy can do wonders for your website if applied correctly. Think about it, if an informative and well-constructed post is marketed effectively across the internet, it will eventually gain the attention of readers and will result in substantial revenues. The days of traditional marketing are almost over and digital marketing services are here to take the wheel which is why we have listed here six ways that you can use to improve your content marketing strategy in 2018.

  1. Content creation that provides real value

The first mistake that content creators make when they are starting out is that they focus on the monetary aspect of running an online content related business instead of focusing on value creation. This is also the primary reason why such startups fail.

The content you create on the internet, whatever it may be, must be original and attention-grabbing. It should hook the reader from the start and deliver useful information until the end. You will generate more revenue if your entire content marketing strategy is based on value-creation.

But how to create value? There is no shortcut to this. You need to understand your audience and your niche and how these two elements will interact with your content. It is better to take your time, think these factors through, develop an operable strategy and then write your post. The goal is to create content that speaks for itself and leaves your readers enchanted.

  1. Audience Feedback

If your content is good, you are bound to receive some feedback. It could be criticism or praise; you need to be ready for both. Your content should be so engaging that it leaves your audience with thought-provoking questions.

In order to get a good target audience, you need to delve into some statistics regarding the target audience. You need to find out the demographics and problems faced by your audience and how your content can attract the audience and solve their problems.

Keep in mind that performing a target audience analysis is a guideline, not a rule of law. It is helpful, but sometimes it might be counter-intuitive.

  1. Determine Your Distribution Channel

Allow me to give the reader a reality check: everybody does content marketing. It has become so overused yet individuals and organizations still do not have a clue about the many out-of-the-box approaches that can be used. You need to think like a businessperson if you want to determine your distribution channels. Even if you are just a plain and simple blogger, you need to understand which distribution channel will fit your content best.

But let us talk about the quintessential online business. If you are trying to deliver a product or service to the audience, you need to understand what type of sales approach or product positioning will net the most revenue for your business. You need to create a good content distribution system and a support system that is in accordance with the cost and benefits.

  1. Confidence against competitors

The reality check I discussed in step three becomes even more complex when you realize the amount of competition you are facing. If your niche is about economic journalism, then you have to be aware of the giants that are already operating within that niche. If your content is not up to par with the industry or beyond it, then you are going to have a troublesome time facing your competitors.

Effective research is the key here. In order to create content that is of superior quality and unique nature, you need to sit down and perform sound research. Your research might eventually result in the creation of high-quality content that might out-do your competition.

  1. Seize the Live Video Trend

The live video trend is becoming more and more common on social media these days. From post-match press conferences to full-blown seminars, every business is riding the live video wave to engage audiences with their brand and it is high-time that you start doing the same.

Writing an informative article is a very good business strategy, but it only grabs the attention of a handful of audience i.e. those that like to read. You need to target all of your audience, and for that purpose, the video platform works better than articles. You bring the element of authenticity to your brand and engage the audience in a more candid manner with live videos.

For blogs, the live video could be related to a live book review or a live session with the fans. For businesses, it could be a new product launch or an engaging product promotion video. The sky is the limit when it comes to using live video.

  1. Spice Things Up

The reason why I have stated that most content marketers do not have a clue about the more engaging content marketing methods is that they have never think out-of-the-box. You need to boost your marketing methods, think differently and spice things up by changing the content marketing techniques.

What if the changes fail to deliver? That is an understandable worst case scenario. The solution to that is simple, revert back and keep on adjusting. Your marketing strategy must not be rigid, but should always be in a state of flux. The use of live video in content marketing came about as a result of the flux-state. You need to perform constant trial and errors, which is the only way to succeed.

Conclusion

The whole content marketing industry is continuously changing and evolving with new techniques every day thanks to which organizations are achieving better product branding. As an online business owner, you need to ascertain the factors that can add value to your content and then act accordingly by adjusting those changes to your content.

Lastly, remember that chasing trends can keep you in the loop but in the long-run quality and uniqueness are the few factors that can make your content a hit. So, channel your efforts into content that contains some value in order to achieve stellar results.

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5 Strategies for Better Advertising on Instagram

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The advertising Instagram has established itself as one of the most interesting options of digital marketing in recent years. Since it shares the same advertising interface as Facebook, it offers a lot of tools and interesting options for marketers; Whatever your type of company and your goal, you will surely find the ingredients to create the campaign of your dreams.

But sometimes we can get lost in such complexity and not be clear about the best options for our case. To get the most out of Instagram advertising and not waste time, effort and budget, you must be very clear about your strategy. To know how you can define it, read on!

Why are you interested in advertising on Instagram?

Instagram is one of the most powerful social networks of recent years, and unlike some other “fashionable” networks, is fully implemented among the public of our country. At SkWebSolutions; one of the leading US logo designing companies, we believe that advertising on Instagram is a safe bet , and this data gives us the reason:

  • Only in Spain, Instagram has more than 12 million users. Globally, this network has no less than 250 million active users per day.
  • Spaniards are particularly active in this social network, since they create 150% more content in Stories than the global average. We are attracted to try new formats and we are willing to accept them in the advertising we consume.
  • Advertising on Instagram is particularly interesting for brands that target a young audience, since 42.8% of users of this network are between 19 and 24 years old and 33.9% between 25 and 34.
  • Instagram is a reference network for finding new content, both personal contacts and celebrities and brands. In fact, it is a very popular network among influencers, and the promoted content enjoy special acceptance compared to other networks.
  • The Instagram advertising platform is very versatile, which allows us to adapt the campaigns to our objectives, our audience and the characteristics of our brand.

5 strategies to wipe out your Instagram advertising

1) Identify in which phase of the conversion funnel you are

The conversion funnel is a key concept to understand the journey of the client and optimize the marketing of our brand. It is a graphic representation of the entire customer acquisition process; It is funnel-shaped because not all contacts that show interest end up generating a conversion, so the volume narrows as we go.

In general, we usually distinguish the following phases or stages of the conversion funnel:

  • Awareness (pre-entry phase in the funnel): the user realizes that he has a need.
  • TOFU (top of the funnel): the user starts looking for information to respond to that need. This phase is characterized by very general searches, such as “how to get fit” or “more effective exercises for X”. Here our role is to raise awareness about the brand and the need.
  • MOFU (middle of the funnel): the user is evaluating different options, for example, gyms to sign up for. Therefore, we must teach him how to choose a solution.
  • BOFU (bottom of the funnel): the user has considered the available options and remains interested in our brand. It is time to put all the meat in the spit to make you decide to buy.
  • Conversion : the closure of the funnel, when the user becomes a customer.

As you probably know, each of these phases is good for a different type of advertising, and advertising on Instagram is no exception. For example, if a user is in the early stages of consideration, an ad focused on the purchase will not be effective. But if you’re ready to buy, you have to take the opportunity and not just offer generic content.

2) Adapt the type of ad to your goal

If you are already clear about which phase of the conversion funnel you are targeting and what you want to achieve, the next step is to “translate” your strategy to Instagram advertising. And is that each stage of the funnel corresponds to a specific type of announcement. Luckily, Instagram Ads have options to meet all possible needs.

In the TOFU phase , we are looking for users to start recognizing the brand, but we do not have a specific conversion goal. The types of ads that best suit this phase are those of interaction with publications and those of video visualizations.

In the MOFU phase , we look for the user to start interacting with our website and, if possible, to register with it. Once again, the advertising on Instagram offers us several types of ads that can be adapted to these goals: those of records on the web, those of generation of leads and those that direct traffic to a website.

Finally, in the BOFU phase we look for the user to perform a specific action and linked to the conversion. To achieve this, we can launch interaction announcements with an application, conversions on a website (linked to the purchase) or installations of an application.

3) Find your ideal audience

In addition to choosing the type of ad suited to our goal, we must also carefully consider the issue of segmentation. Instagram offers many options for creating publics for ads, but it is important to know what exactly each implies and use them appropriately.

Once again, the type of segmentation to choose will depend on the objectives of the campaign and the stage of the funnel in which we find ourselves.

In the initial acquisition phase , what we seek is to reach a large number of users, so the segmentation will be based on general parameters such as:

  • Broad demographic data such as age, sex, location or language.
  • More specific data, such as educational level, important life events, composition of the home, etc.
  • Behaviors: here we can find things like shopping habits, the use of devices or certain activities, for example, a regular video game player.
  • Categories of partners: typologies of consumers contracted to third parties through Instagram, for example, car model.
  • Interests: broad (for example, “kitchen”) or specific (based on user activity on Instagram).

In the middle part of the funnel, a strategy widely used is “prospecting”, which is based on locating audiences similar to those we already have. For this, we can use these two tools:

  • Personal audiences: are audiences based on data provided by us, for example, a database of customers or visitors to our website.
  • Similar audiences: the next step is to create an audience that resembles a previous one, in order to locate other users potentially interested in the brand. We can adjust the desired similarity percentage to expand or reduce the audience.

And finally, in the final part of the funnel we can play with remarketing to once again impact an audience that is ready to convert.

4) Choose the location of the ads well

When it comes to advertising on Instagram, there is another key factor besides the type of ad: the location. And here we can also choose where our ads are displayed to customize to the fullest. There are two great options:

  • Show ads in the News Feed . In turn, here we can choose between different creativities: static images, videos, carousels …
  • Show ads in the Stories . In this way, we take advantage of the notoriety of this format, which, as we have seen, stands out especially among Spanish users. Here we recommend opting for the video format, since it is the one that gives the best results.

5) Always measure the results

Along with all these customization and targeting options, Instagram also offers a lot of data on the performance of ads and campaigns. Take advantage of them!

No strategy is complete without a measurement plan and reports . So if you want to succeed with your Instagram advertising, establish regular controls and do not stop testing to see what works. The results will be worth it.

Do you want to know more about Instagram Ads?

I hope these strategies have helped you put your ideas in order, but there is still a lot of material to cut. If you want to see these strategies in detail with ideas and practical examples, know how to adapt the campaigns to your conversion funnel and choose the best segmentations and publics, you can not miss our free ebook on Instagram advertising strategies .

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The 8 Steps of a Marketing Plan in Social Networks

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If you want to conquer the world, you need a plan. The marketing plan social networks s is like the plane would you use to build your house without it, you’re completely lost and your actions meaningless , or worse, be offset between them.

To avoid starting to build on the roof, your marketing plan on social platforms has to be clearly defined before publishing your first tweet. But do you know where to start? Do not worry: with this plan in 8 steps, you have it done.

How to create a social media marketing plan in 8 steps

1) Establish objectives for your presence in social networks

The first step to a solid marketing plan is to define what you want to achieve . Without objectives, you can not know if what you are doing works or measure the return on investment. The idea is that your social network objectives respond to the general goals of your company.

To establish objectives that really make sense, remember the English acronym “SMART”:

  • Specific (specific)
  • Measurable (measurable)
  • Attainable (reachable)
  • Relevant (relevant)
  • Time-bound (with a deadline)

The second point, the measurement, is very important to determine the success of the project. Instead of focusing on indicators such as “likes” or comments, think in terms of KPIs that have a real impact on the business. Keep in mind the use you are going to give to the different channels, since you may want to measure different things in each one of them.

2) Learn everything you can about your audience

If you know the recipients of your communication in depth, you can create contents that fall in love with them. In addition, this will help guide you on the path to conversion.

To begin with, you can create a profile of your ideal follower to have a clearer picture of what you are looking for. Search for real data about the profile of users of different networks and the analytics of your page; This will not only help you to refine your strategy, but also to be more effective when launching advertising on social networks.

3) Investigate the competition

In all likelihood, your competitors will also be using social media, and that means you can learn from their actions and incorporate these lessons into your marketing plan.

Doing an analysis of the competition will help you understand who your competitors are and what they are doing well (or not so well). You will have a global image of what the expectations of the users in your sector are and you can adapt to them.

This analysis will also help you find opportunities and market gaps. For example, your competitors may have focused on Facebook, but Instagram is still a terrain to explore. So, instead of competing directly with them, you can make yourself a site in other networks.

When analyzing the competition, the social listening is your ally. Track the brands of the competition and the keywords of your sector and follow up on the results regularly.

4) Do an audit of social networks

In this step you will start by analyzing what you are currently doing in social networks (if you already have presence in them). Try to answer these questions:

  • What is working and what is not?
  • Who is connecting with your brand in the networks?
  • In what social networks is your target audience?
  • How is your presence on social networks compared to the competition?

Once you have this information, you can use it to see how to improve and add these insights to your marketing plan in social networks.

The social network audit is also a good time to solve these two pending tasks:

  • Check if you have any account that no longer serves you. If you do not have a clear objective and you are not giving the results you expect, you may need to make a change of course or even eliminate it altogether. Remember: it is better to have an active and focused presence in a few channels, than to try to reach everything and fall short.
  • Detect possible impostor accounts, that is, accounts of other users posing as your brand. Remember that you can check your profiles on Facebook and Twitter so that your fans know who they should follow.

There is a list of nurseries in Abu Dhabi who produces quality digital marketing auditor.

5) Create profiles in social networks and improve previous ones

The time has come to take action! At this point, you need to be very clear about what social channels you are going to include in your marketing plan and what your strategy is in each of them. For example, you can use Instagram Stories to post tutorials and Twitter for customer service. To further center your network presence, try writing a mission for each channel summarized in a single phrase.

Once you have decided which channels you will be in, it will be time to create profiles or optimize the ones you already have. Make sure you fill in all the information fields and use keywords adapted to the user’s search habits.

6) Get inspired!

Although it is important that your brand is unique and demonstrates, it is also a good idea to be inspired by the best success stories in your sector.

All social networks include success stories that show how brands are using their tools. You can usually find them in the information sections for companies in each social network.

Another very interesting option is to look for digital marketing prizes , such as The Facebook Awards and The Shorty Awards, and see what the winners are doing.

Finally, you can also ask your followers directly or do social listening to see what their online behaviors are and how you can take advantage of them in your social media marketing plan.

7) Create a content calendar on social networks

Sharing valuable content is essential, but it is also essential to share it at the right time. A good content calendar will help you maximize the impact of your publications and make your team’s life much easier.

The content calendar should include the dates and times in which you will publish each type of content in each channel. It is the perfect place to plan all your activities on social networks, from images and links to blog articles and videos. In this way, you will ensure you distribute the content correctly and take advantage of the “peak hours” of social networks. To see the live example visit the twitter page of Furniture upholstery Dubai, check out their past one year tweets to better understand how to manage your content calendar.

Depending on the objectives of each network, you will have to decide on an appropriate distribution of contents . For example, you can define that 50% of the content will be focused on driving traffic to your blog, 25% will be curing content from other sources, 20% will be aimed at objectives such as lead generation or conversion and 5% The rest will refer to the culture of your company. As a general rule, it is often said that 80% of your publications should inform, educate or entertain your audience and only 20% should include direct promotion.

8) Test, measure and adjust the strategy

Developing a marketing plan is an essential first step, but you should keep in mind that it is impossible to get it right the first time. In addition, social networks are a changing environment, so you will have to adapt to the habits of users.

Therefore, include in your plan periodic controls and tests to analyze what you are doing and see how you can keep improving. Thus, your presence in social networks will be more effective than ever.

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