Search engine optimization has gone through various changes in the last few years. In fact, the significant changes in the last four years are greater than those in the previous two decades. Google’s algorithm updates like Penguin, Panda and Pigeon have made it important to avoid spam links, poor quality web page content, and to focus more on local SEO and mobile users. To meet the needs of consumers without violating new search engine algorithm rules, here are some of the most common SEO mistakes you should avoid.
1. Keyword Stuffing
Deliberately cramming in your desired keywords into your content from the first sentence to the last is an unethical on-page SEO tactic. However, you could mistakenly add a keyword too many times. So before your content goes live, make sure you do a keyword density check. This will help you to see whether you have included a particular phrase too many times. It is always better to write with a natural conversational style while including your keywords.
2. Buying Spam Links
Link building is an essential aspect of SEO. But if you have too many poor quality or irrelevant back-links, the search engines could de-list your site for spamming. To avoid this, you need to produce compelling content that other content creators will be glad to link to. You can also look for relevant forums or blogs on Google and add comments that will give you a back-link to your site.
3. Using Duplicate Content
All web masters know the importance of adding fresh content to a website to improve search engine rankings. Adding fresh content to your website will help you to attract search engine spiders to your website and make your website more relevant to your potential viewers. But producing solid content takes time, resources and effort.
Resist the temptation to take a shortcut by curating content from different sites to post on your website. This will eventually become counter productive. Google now penalizes domains that attempt to publish duplicate content. To avoid this, you should develop a content strategy that will enable you to post fresh and engaging content with at least 1,500 words about two or more times in a month.
4. Forgetting to Put a Title tag
To optimize your content for search engines, you need to put a page title with a title tag. There are still many web pages that show “untitled document” at the place where there should be an optimized title. In addition to including the right keywords and having links to your site, it is very important to use a title tag. As much as possible, your title tag should hold relevant keywords. But restrain yourself from adding too many keywords in your title because only 65-70 characters from it will fit into the place where Google shows titles in SERP (search engine results pages).
5. Forgetting to Put a Meta Description
6. Using the same anchor link text
Reusing the same words in anchor link text on the same page is a bad SEO tactic. For instance, if you are promoting or reviewing Sushi restaurants in different cities and you have a list of links to pages in your site for different cities, you should not write them like this:
- Sushi Restaurants Dubai
- Sushi Restaurants Sydney
- Sushi Restaurants Tokyo
Instead you should write the list of links like this:
Sushi restaurants in other cities:
7. Slow Loading Time
In a bid to make your website more attractive and engaging to your visitors, you will need to add photos, custom banners, videos and other attractive graphics. But all these features will drastically reduce your website’s loading time. This is particularly true for mobile viewers who may not have access to a high speed internet connection.
You must pay special attention to the loading time of your site because if it loads too slowly, your viewers may decide to look elsewhere. Google monitors the amount of time that your visitors spend on your site and uses it as a measure of relevance to the customer’s needs. Loading time is also a vital metric used by search engines to rank your site. To reduce website loading time, you should reduce the number of plugins that load with the page. You can also reduce the size of your pictures to optimize their loading time. Pingdom is one of the best tools to check website loading time. You can also check it from Google Developer. This two tools are also suggest how can you reduce your website loading time.
As a web master, you must avoid all these mistakes while providing comprehensive information in a format that is easy to read and navigate. This will help your sites to be ranked as authority websites by Google and other search engines.
What Is SEO and How Does It Work?-Serpbook
There are millions of websites in the online world today, which has made getting noticed on the web a bit harder. You might post highly relevant content on your website and still fail to attract large traffic to your site. Ultimately, one of the best ways to boost traffic to your site is by getting a high ranking on Serpbook. This article will mainly focus on SEO and what it entails, but first, what is the meaning of SEO? SEO is Search Engine Optimization. Succinctly, it explains how websites are ranked when you search a specific search engine.
Search engines serve two major purposes – building an index and crawling, as well as giving users a list of the websites they think to be most relevant. One of the major questions asked, especially by businesses that have just started in the online world is, what is SEO and how does it work? SEO is not as complicated as you think, you don’t have to be an expert to go about it. However, you have to have some SEO knowhow on how you can improve your sites ranking on search engines.
If you’re wondering what is SEO and the manner in which it works, this article right here is meant for you.
What does SEO do?
You already know that there are numerous websites today, and if you want yours to be found when users use search engines such as Yahoo and Google, there are some steps that you have to take to ensure that your site ranks higher. SEO is a technique that helps to bring more traffic to your site. That notwithstanding, SEO is responsible for lead conversion. When your website ranks high on search engines, your ROI will undoubtedly be high, which is what most site owners desire to achieve. Today, digital marketers are investing their time to gain all the SEO knowledge they can get to improve organic traffic.
How does SEO work?
Websites are visited by millions of users every day, and these visitors access different sites after searching for a specific term on a search engine such as Google. Usually, search engines provide a user with the most relevant results (websites) to his search. Search engines are able to display these results because they have crawlers, which collect information on every site on the Internet. Google has created an algorithm for the best SEO practice, and it is the one that creates an index for each site.
Keep in mind that the main aim of modern SEO is to provide your target audience with the best results, which helps to improve the user experience. If your website provides users with the best content to match what they search for, the chances are that your website will rank highly in the Search Engine Results Page (SERP). SEO is important to allow Google bots to understand the content that is on your page so that they can index them properly. That is why you have to take certain measures to increase your domain authority.
Factors that affect SEO
If you are looking to improve your website’s SEO, you have to learn of the key factors that affect it. Search engines mostly look at these factors to rank every website. This article will go through the most important ones.
If you want to improve your website’s ranking, one of the major things that you have to look at are the keywords that you use. If you are new to SEO and don’t know of the keywords that are relevant to your industry, there are tools such as Google Keyword Planner to help you out with that. Such a tool allows you to see a ranked list of the most relevant keywords s that you can use the ones that’ll give you a competitive advantage. You should ensure to include keywords in the title and subheadings of your post to get higher rankings.
- Domain Authority (DA)
Domain authority is a metric that indicates how much credibility your domain has obtained over time. It is determined by its age and the backlinks to your website. If you have an older domain, the higher your DA is. Similarly, you should ensure that your site has high-quality backlinks. Additionally, a shorter domain has better credibility compared to a longer domain.
- Length of your content
When it comes to writing a blog post, you need to ensure that it features highly relevant content. Your post should have about 1500 – 2000 words per post for better rankings.
- The URL structure
Your sites URL structure should be easy to understand for both search engines and people. A URL that has relevant keywords will rank better than one that has random numbers.
- Site speed
The faster your website loads, the better things are for you. Fortunately, you can rely on caching plugins like W3 Total Cache to help your site load faster.
- Inbound and outbound links
Your website will have a higher SEO score if it has relevant links. Generally, inbound links are looked at more than backlinks. They should be from authoritative and relevant sources.
- Relevancy and context
Modern SEO is smart, and it can differentiate between a relevant and an irrelevant page. You should ensure your site sticks to a specific niche, especially in its early stages.
Are you new to SEO? Have you been having trouble figuring out how to go about it? This article has indicated all you need to know about SEO. SEO employs techniques that help to boost websites’ traffic threat synonym.
Top 7 On-Page SEO Hacks to Follow in 2018
On-Page SEO is something that contributes 60% or even more sometimes in the overall SEO process. You should be more aware of the facts of On-Page SEO rather than Off-Page SEO. I am not saying that Off-Page SEO is not valuable, I am just saying what more contributes in a longer run is On-Page SEO.
In this article, I am going to list 7 On-Page SEO hacks that are working in 2018 to help websites to rank at the top of the search engine results.
1. Meta Title
Meta Title is the most important thing of any article or website page. Whosoever makes a query on the search engine, it tries to match it with the keywords containing in the Meta Title. So make sure set the Meta title of all the pages and to contain all the necessary keywords in the Meta title for which you want to actually rank in the search engine.
2. Meta Description
After Meta title, Meta description is the next thing which you should be making as precise as possible. You should include all keywords and necessary information in this as this will be a good way to get more clicks from Google. This is thing which search engine look as relevant way to rank the article as it has to contain a brief one or two line summary of the whole web page.
3. Image Alt Attribute
You should not leave even a single image on the website which has not a valid alt attribute. This is very much important. Because when an image if failed to displayed in the web browser for some reason, if it’s alt tag will not be shown then it is a negative SEO factor. Then to avoid that negativity, make sure to set alt tags of all the images you upload to your website.
Sitemap is the map of links of your website which you have to submit to the search console panels of the various search engine like Google Search Console. This will help search engines to uniquely identify all the pages of your site and to index them all in the search engine.
5. Internal and External Linking
You should link all the relevant internal and external links with all relevant Anchor text through your website to improve readability and overall user experience.
You should try to make shorter paragraphs and have to grab the interest of readers in the content. Because more time users will spend on your site, it will be treated as a positive SEO factor.
7. Use of Media
You should use images and other media content like info graphics and videos in the contents of your website as it is the age of media and a single media content speaks a thousand words!
So, these are the 7 On-Page SEO hacks that you should follow in 2018 to rank higher and higher in the search engines. Make this article viral on the social media by sharing it with the interested ones, so that more and more people could come to know about these useful On-Page SEO hacks.
17 SEO MYTHS YOU SHOULD IGNORE
Search Engine Optimization, more commonly known as SEO, is the process through which search engines rank pages in their search results. The way this process works is by judging the quality of the content, the keywords that the content uses and lastly, content’s relevance to the search term used. (more…)
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