Connect with us

SEO

The Future of Content and SEO

Published

on

Content has always held a vital place in digital marketing. It forms the backbone of the internet itself. It is, therefore, imperative to ask ourselves the question: where are we headed? It is a well-known fact that an SEO company needs to keep itself constantly updated to continue producing relevant optimised content. Is the SEO paradigm going to shift radically in the future, or are the basic principles of content marketing and SEO going to remain unchanged? Read on and find out.

The Future of Content Marketing:

Brand awareness should always be a by-product of well-written informative content. It should never be the sole aim of an article. For a long time, overt advertisements were considered the best means of capturing the consumer’s interest. The overload of flashy commercials, however, did nothing more than immunizing the consumer to aggressive marketing.

It was only then that a more genuine and subtle form of marketing began. The advertisements began shifting away from trying to bombard the consumer with reasons to buy products. Instead, content started becoming more informative and helpful. The product or service was mentioned multiple times in the article, but it was no longer the sole purpose of the content.

Keyword stuffing is largely considered a bad practice. The placement of keywords has also become very subtle. We are moving into a future where the usefulness of written content is steadily increasing, and content marketing is becoming increasingly subconscious-oriented. Writers can no longer get away with littering their content with keywords.

Any hiccup in the quality of the content itself is certain to sabotage the trust of the consumers. An SEO company will have to be extra-careful when it comes to producing and maintaining the quality of their delicate pitches hidden under brilliant written content.

Changes in Technology:

With the advent of smarter artificial intelligence, content writers around the world may find it hard to keep up with their robotic counterparts. Highly advanced software might be able to procedurally generate creative content based on viewer behaviour. This can be attributed to new developments in machine learning.

Many different platforms for content creation already exist. You can find an SEO company in every nook and cranny. It is merely a matter of fine-tuning these various platforms to produce better content at lower costs. Although this might be bad news for content writers, companies which require a lot of content will be able to churn out their material using an AI instead of hiring content writers.

Catchy content will become more important:

How often do you find yourself reading articles on the internet? The time you spend on watching videos to learn something is probably far more than the time you spend reading content. Let’s be honest here; it is easier to grasp a concept using a video. So, it becomes very important to produce catchy written material that will genuinely make readers stick to the material on the page. This can also be associated with reducing attention spans.

Where is SEO headed?

Mobile applications are quickly taking over the general user’s time online. Social media is driving this new revolution in the way we look at SEO and content. The content within a mobile application cannot be indexed by a search engine. Therefore, developing new strategies to keep up with trends in SEO is of vital importance. Messaging applications like Facebook and WhatsApp might even work in tandem with search engines to create a completely fresh playground for SEO experts.

The demand for well-written content is going to keep increasing. SEO will still be a major factor in marketing, but its impact might diminish when compared to the quality of the written material itself.

Author Bio: James Tredwell is a Technical SEO at Hopinfirst.com who works with unique problems and advanced search situations. He helps clients improve organic traffic through a deep understanding of Google’s algorithm and Web technology.

Advertisement
Comments

SEO

What Is SEO and How Does It Work?-Serpbook

Published

on

69b9e5b8de464af9c8983750d58a4032

There are millions of websites in the online world today, which has made getting noticed on the web a bit harder. You might post highly relevant content on your website and still fail to attract large traffic to your site. Ultimately, one of the best ways to boost traffic to your site is by getting a high ranking on Serpbook. This article will mainly focus on SEO and what it entails, but first, what is the meaning of SEO? SEO is Search Engine Optimization. Succinctly, it explains how websites are ranked when you search a specific search engine.

Search engines serve two major purposes – building an index and crawling, as well as giving users a list of the websites they think to be most relevant. One of the major questions asked, especially by businesses that have just started in the online world is, what is SEO and how does it work? SEO is not as complicated as you think, you don’t have to be an expert to go about it. However, you have to have some SEO knowhow on how you can improve your sites ranking on search engines.

If you’re wondering what is SEO and the manner in which it works, this article right here is meant for you.

What does SEO do?

You already know that there are numerous websites today, and if you want yours to be found when users use search engines such as Yahoo and Google, there are some steps that you have to take to ensure that your site ranks higher. SEO is a technique that helps to bring more traffic to your site. That notwithstanding, SEO is responsible for lead conversion. When your website ranks high on search engines, your ROI will undoubtedly be high, which is what most site owners desire to achieve. Today, digital marketers are investing their time to gain all the SEO knowledge they can get to improve organic traffic.

How does SEO work?

Websites are visited by millions of users every day, and these visitors access different sites after searching for a specific term on a search engine such as Google. Usually, search engines provide a user with the most relevant results (websites) to his search. Search engines are able to display these results because they have crawlers, which collect information on every site on the Internet. Google has created an algorithm for the best SEO practice, and it is the one that creates an index for each site.

Keep in mind that the main aim of modern SEO is to provide your target audience with the best results, which helps to improve the user experience. If your website provides users with the best content to match what they search for, the chances are that your website will rank highly in the Search Engine Results Page (SERP). SEO is important to allow Google bots to understand the content that is on your page so that they can index them properly. That is why you have to take certain measures to increase your domain authority.

Factors that affect SEO

If you are looking to improve your website’s SEO, you have to learn of the key factors that affect it. Search engines mostly look at these factors to rank every website. This article will go through the most important ones.

  1. Keywords

If you want to improve your website’s ranking, one of the major things that you have to look at are the keywords that you use. If you are new to SEO and don’t know of the keywords that are relevant to your industry, there are tools such as Google Keyword Planner to help you out with that. Such a tool allows you to see a ranked list of the most relevant keywords s that you can use the ones that’ll give you a competitive advantage. You should ensure to include keywords in the title and subheadings of your post to get higher rankings.

  1. Domain Authority (DA)

Domain authority is a metric that indicates how much credibility your domain has obtained over time. It is determined by its age and the backlinks to your website. If you have an older domain, the higher your DA is. Similarly, you should ensure that your site has high-quality backlinks. Additionally, a shorter domain has better credibility compared to a longer domain.

  1. Length of your content

When it comes to writing a blog post, you need to ensure that it features highly relevant content. Your post should have about 1500 – 2000 words per post for better rankings.

  1. The URL structure

Your sites URL structure should be easy to understand for both search engines and people. A URL that has relevant keywords will rank better than one that has random numbers.

  1. Site speed

The faster your website loads, the better things are for you. Fortunately, you can rely on caching plugins like W3 Total Cache to help your site load faster.

  1. Inbound and outbound links

Your website will have a higher SEO score if it has relevant links. Generally, inbound links are looked at more than backlinks. They should be from authoritative and relevant sources.

  1. Relevancy and context

Modern SEO is smart, and it can differentiate between a relevant and an irrelevant page. You should ensure your site sticks to a specific niche, especially in its early stages.

Conclusion

Are you new to SEO? Have you been having trouble figuring out how to go about it? This article has indicated all you need to know about SEO. SEO employs techniques that help to boost websites’ traffic threat synonym.

Continue Reading

SEO

Top 7 On-Page SEO Hacks to Follow in 2018

Published

on

By

On-Page SEO is something that contributes 60% or even more sometimes in the overall SEO process. You should be more aware of the facts of On-Page SEO rather than Off-Page SEO. I am not saying that Off-Page SEO is not valuable, I am just saying what more contributes in a longer run is On-Page SEO.

In this article, I am going to list 7 On-Page SEO hacks that are working in 2018 to help websites to rank at the top of the search engine results.

1.  Meta Title

Meta Title is the most important thing of any article or website page. Whosoever makes a query on the search engine, it tries to match it with the keywords containing in the Meta Title. So make sure set the Meta title of all the pages and to contain all the necessary keywords in the Meta title for which you want to actually rank in the search engine.

2.  Meta Description

After Meta title, Meta description is the next thing which you should be making as precise as possible. You should include all keywords and necessary information in this as this will be a good way to get more clicks from Google. This is thing which search engine look as relevant way to rank the article as it has to contain a brief one or two line summary of the whole web page.

3.  Image Alt Attribute

You should not leave even a single image on the website which has not a valid alt attribute. This is very much important. Because when an image if failed to displayed in the web browser for some reason, if it’s alt tag will not be shown then it is a negative SEO factor. Then to avoid that negativity, make sure to set alt tags of all the images you upload to your website.

4.  Sitemap

Sitemap is the map of links of your website which you have to submit to the search console panels of the various search engine like Google Search Console. This will help search engines to uniquely identify all the pages of your site and to index them all in the search engine.

5.  Internal and External Linking

You should link all the relevant internal and external links with all relevant Anchor text through your website to improve readability and overall user experience.

6.  Readability

You should try to make shorter paragraphs and have to grab the interest of readers in the content. Because more time users will spend on your site, it will be treated as a positive SEO factor.

7.  Use of Media

You should use images and other media content like info graphics and videos in the contents of your website as it is the age of media and a single media content speaks a thousand words!

So, these are the 7 On-Page SEO hacks that you should follow in 2018 to rank higher and higher in the search engines. Make this article viral on the social media by sharing it with the interested ones, so that more and more people could come to know about these useful On-Page SEO hacks.

Continue Reading

SEO

17 SEO MYTHS YOU SHOULD IGNORE

Published

on

SEO

Search Engine Optimization, more commonly known as SEO, is the process through which search engines rank pages in their search results. The way this process works is by judging the quality of the content, the keywords that the content uses and lastly, content’s relevance to the search term used. (more…)

Continue Reading

Trending