Recalling the last article about Google Penguin algorithm history update history, as Penguin is mainly to combat online junk and junk link, then how to create a link is Google think white hat SEO practice? Today, this article is mainly about Google advocating the creation of high-quality links under the guidance of how we link construction, link building tactics which?
Google Penguin version 1.0-4.0 update summary
- The algorithm runs intermittently and can only be given or cancelled when it is released
- Punish the entire site, even when the junk link is only detected to a page
- Update is too slow, too long time to hurt the site too much
- Request reconsideration of the removal of the bad sectors to lift the penalty (at least in most cases)
- The quality links on these pages have also been accidentally deleted; paid links can get a good ranking
- Algorithmic updates modify and subdivide in real time, punishing a specific page, rather than the entire site. The company is located in:
The high quality of Google means making your site valuable to your target audience. Create really useful things – then let people know about it. Do not start building links where there is no value link. But many of the problems with link building appear to be building links before creating valuable content. The solution to this problem is to start with your website, create something by value, and start building the link.
Link building tactics:
- The basic method: By using a series of advanced query operators, you can often find resource pages related to the products or services you offer, even better-ranked and well-maintained directories. The more content on your site, the easier it is to find sites that link to similar resources and considers linking to you. Then do the necessary research.
- Competitor research: Often, viewing the links of your competitors will show some websites that will consider linking to you or your content. Again, make sure you have something valuable before requesting any link – remember, just because website links to your competitors does not mean that this link is helping them to rank. Also, refer to the link quality.
- Visitor posting research: Guest posts are still a good way to generate exposure for your business and to reach viewers on the site. Remember, quality must be top priority. Similarly, if you have a chance to link to a paragraph in the body of your article and add value, you can naturally edit the vote in that article. I would tend to initially find blogs in your space and manually check if they have a guest name. You can also use search strings like “Keywords” + “Visitor Information”, “Keywords” + “Write Us”, “Keywords” + “Contributor” I like this approach, not the tool, Because of the high return of the site may be authoritative.
- Content + outside the chain: Once you have great content on your site, you can find websites that link to other articles and contact the site owners to see if they’ll link to your content. Ideally, your content should improve what they’ve linked so that the link can be swapped out, or you can include your link in addition to the original link.
Content is a king so article submission play huge role in SEO work. Submit to a good quality article on high authority page rank site and get do follow backlinks. That is the way to make maximum backlinks in a very short time
- Bad chain and then build: This method is similar to point 4, but mainly finds the sites you want to link to and then uses Screaming Frog or Xenu Link Sleuth to crawl these sites for opportunities. There are a lot of fixes here, but you can find masons in these 404s and change the broken 404 link to your link!
- Local organizations: At a local business, I like links that help you get into physical location. Usually, you can find clubs or something like that and accept some of your sponsorship in exchange for secure brand links on their website pages. And you can build strong relationships with local businesses to attract more attention to your business and attract some excellent local links.
- Media and Public Relations: Can be offline, in the media and related publications exposure. In many cases this will generate a link back to your website, again helping you to build trust and relevance.
The best SEO often boils down to common sense. Garbage linked to the farm does not make sense. They are purely for SEO. This regressive approach means that many sites are top-heavy and do no content links.
Unfortunately, we live in a world where people look for the lowest-cost search engine optimization solution, and there are always SEO practitioners to fill that horror and to take a cheaper SEO approach to lower-cost SEO needs, which is why SEO threshold looks very low, but many people cannot do the effect of the reason to make a good effect master, but felt so lonely, because the real SEO practitioners, not for SEO, low-cost tactics, Focusing on every detail of more than 200 signals that help to rank the signals in a broad format. They see SEO as a real-time, fluid, changeable organization that adjusts their SEO tactics at any time based on their promotion.
What Is SEO and How Does It Work?-Serpbook
There are millions of websites in the online world today, which has made getting noticed on the web a bit harder. You might post highly relevant content on your website and still fail to attract large traffic to your site. Ultimately, one of the best ways to boost traffic to your site is by getting a high ranking on Serpbook. This article will mainly focus on SEO and what it entails, but first, what is the meaning of SEO? SEO is Search Engine Optimization. Succinctly, it explains how websites are ranked when you search a specific search engine.
Search engines serve two major purposes – building an index and crawling, as well as giving users a list of the websites they think to be most relevant. One of the major questions asked, especially by businesses that have just started in the online world is, what is SEO and how does it work? SEO is not as complicated as you think, you don’t have to be an expert to go about it. However, you have to have some SEO knowhow on how you can improve your sites ranking on search engines.
If you’re wondering what is SEO and the manner in which it works, this article right here is meant for you.
What does SEO do?
You already know that there are numerous websites today, and if you want yours to be found when users use search engines such as Yahoo and Google, there are some steps that you have to take to ensure that your site ranks higher. SEO is a technique that helps to bring more traffic to your site. That notwithstanding, SEO is responsible for lead conversion. When your website ranks high on search engines, your ROI will undoubtedly be high, which is what most site owners desire to achieve. Today, digital marketers are investing their time to gain all the SEO knowledge they can get to improve organic traffic.
How does SEO work?
Websites are visited by millions of users every day, and these visitors access different sites after searching for a specific term on a search engine such as Google. Usually, search engines provide a user with the most relevant results (websites) to his search. Search engines are able to display these results because they have crawlers, which collect information on every site on the Internet. Google has created an algorithm for the best SEO practice, and it is the one that creates an index for each site.
Keep in mind that the main aim of modern SEO is to provide your target audience with the best results, which helps to improve the user experience. If your website provides users with the best content to match what they search for, the chances are that your website will rank highly in the Search Engine Results Page (SERP). SEO is important to allow Google bots to understand the content that is on your page so that they can index them properly. That is why you have to take certain measures to increase your domain authority.
Factors that affect SEO
If you are looking to improve your website’s SEO, you have to learn of the key factors that affect it. Search engines mostly look at these factors to rank every website. This article will go through the most important ones.
If you want to improve your website’s ranking, one of the major things that you have to look at are the keywords that you use. If you are new to SEO and don’t know of the keywords that are relevant to your industry, there are tools such as Google Keyword Planner to help you out with that. Such a tool allows you to see a ranked list of the most relevant keywords s that you can use the ones that’ll give you a competitive advantage. You should ensure to include keywords in the title and subheadings of your post to get higher rankings.
- Domain Authority (DA)
Domain authority is a metric that indicates how much credibility your domain has obtained over time. It is determined by its age and the backlinks to your website. If you have an older domain, the higher your DA is. Similarly, you should ensure that your site has high-quality backlinks. Additionally, a shorter domain has better credibility compared to a longer domain.
- Length of your content
When it comes to writing a blog post, you need to ensure that it features highly relevant content. Your post should have about 1500 – 2000 words per post for better rankings.
- The URL structure
Your sites URL structure should be easy to understand for both search engines and people. A URL that has relevant keywords will rank better than one that has random numbers.
- Site speed
The faster your website loads, the better things are for you. Fortunately, you can rely on caching plugins like W3 Total Cache to help your site load faster.
- Inbound and outbound links
Your website will have a higher SEO score if it has relevant links. Generally, inbound links are looked at more than backlinks. They should be from authoritative and relevant sources.
- Relevancy and context
Modern SEO is smart, and it can differentiate between a relevant and an irrelevant page. You should ensure your site sticks to a specific niche, especially in its early stages.
Are you new to SEO? Have you been having trouble figuring out how to go about it? This article has indicated all you need to know about SEO. SEO employs techniques that help to boost websites’ traffic threat synonym.
Top 7 On-Page SEO Hacks to Follow in 2018
On-Page SEO is something that contributes 60% or even more sometimes in the overall SEO process. You should be more aware of the facts of On-Page SEO rather than Off-Page SEO. I am not saying that Off-Page SEO is not valuable, I am just saying what more contributes in a longer run is On-Page SEO.
In this article, I am going to list 7 On-Page SEO hacks that are working in 2018 to help websites to rank at the top of the search engine results.
1. Meta Title
Meta Title is the most important thing of any article or website page. Whosoever makes a query on the search engine, it tries to match it with the keywords containing in the Meta Title. So make sure set the Meta title of all the pages and to contain all the necessary keywords in the Meta title for which you want to actually rank in the search engine.
2. Meta Description
After Meta title, Meta description is the next thing which you should be making as precise as possible. You should include all keywords and necessary information in this as this will be a good way to get more clicks from Google. This is thing which search engine look as relevant way to rank the article as it has to contain a brief one or two line summary of the whole web page.
3. Image Alt Attribute
You should not leave even a single image on the website which has not a valid alt attribute. This is very much important. Because when an image if failed to displayed in the web browser for some reason, if it’s alt tag will not be shown then it is a negative SEO factor. Then to avoid that negativity, make sure to set alt tags of all the images you upload to your website.
Sitemap is the map of links of your website which you have to submit to the search console panels of the various search engine like Google Search Console. This will help search engines to uniquely identify all the pages of your site and to index them all in the search engine.
5. Internal and External Linking
You should link all the relevant internal and external links with all relevant Anchor text through your website to improve readability and overall user experience.
You should try to make shorter paragraphs and have to grab the interest of readers in the content. Because more time users will spend on your site, it will be treated as a positive SEO factor.
7. Use of Media
You should use images and other media content like info graphics and videos in the contents of your website as it is the age of media and a single media content speaks a thousand words!
So, these are the 7 On-Page SEO hacks that you should follow in 2018 to rank higher and higher in the search engines. Make this article viral on the social media by sharing it with the interested ones, so that more and more people could come to know about these useful On-Page SEO hacks.
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Search Engine Optimization, more commonly known as SEO, is the process through which search engines rank pages in their search results. The way this process works is by judging the quality of the content, the keywords that the content uses and lastly, content’s relevance to the search term used. (more…)
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