Facebook is fast becoming a popular platform for Internet marketers and small companies. If you learn to properly leverage the features of this social networking marvel you can reach a large audience quickly.
One simple way to accomplish this is with the creation of a fan page that allows visitors to stay connected and up to date on any information that is relevant to your products or brand.
But there is a growing competition when it comes to fan pages because everybody wants to be a part of the limelight and get the maximum number of people joining their page.
You’re going to need to do a little “out of the box” thinking in order to make your page really stand out. One good way to do this is by actually optimizing your fan page for search engines.
Given below are 3 simple tips that will help you get your fan page ranked in the search engines so that you can get the maximum exposure.
The most important area of your page is the info tab and this is where your keywords/phrases go as well as any links you want to provide. The info tab should be where you put information about what your page is intended to do, and metadata related to your page in this area has a great effect.
That is why it’s important to utilize these fields for keywords and any important links you want to use. This will increase your rankings for sure.
Include links in the live stream of your fan page. Updating your status message often with links to the fan page and to other websites that are related to it can also grow the link score of your fan page. This will also show Google that your page is popular.
Keep in mind that if you go overboard in your efforts it will set off the spam alarms. The main goal of your fan page should be to provide people with good information as well as impressing the spiders for the search engines.
Lastly, you should make your fan page more noticeable by making it different. You have to come up with ideas to ensure your page is unlike any other page.
If you want your search engine traffic to multiply, you’ll have to connect with your visitors and show them you’re different. Your fan page should be designed creatively because it is very important. By offering your fans plenty of valuable content, you will ensure that you can never go wrong.
In conclusion, you should know that properly optimizing your page for the search engines is not that hard and it doesn’t take a whole lot of time to get the results you want.
It is also important to remember that getting properly targeted search engine traffic to your Facebook fan page is just one step toward success. Working on your SEO over time is the best way to keep your search engine traffic growing every day.
Even though there are a number of factors that go into making your fan page successful, how you build upon this traffic and leverage it further is what really matters.
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