Often we hear plenty of praises of social media from the marketing bods. After all, when you see the number of people spending time on these sites, you are bound to get excited. However, there is still plenty of cynicism in the business world. Facebook is often considered as a plague in the work place: assuming to drain people’s productivity and damaging the business reputation. The caginess of businesses to adopt Facebook, Twitter and their sort got highlighted in the recent survey. If you are still waiting to avail the social media marketing services, then here are some pros and cons that you can consider before implementing social media in your marketing strategy.
➤ Pros of Social Media Marketing
The one to one communication that you have in social media makes it an influential platform for building a closer connection with the customers and the brand loyalty.
It’s where your customers are
Facebook isn’t merely domain filled with teenagers, but it has now become a platform which attracts all demographic groups of different ages. In fact, Facebook is most popular among the age group above 55.
Word of mouth or viral marketing
Social media holds the capacity of spreading your messages to thousands of people very quickly as they have a greater market reach worldwide. The exciting thing about social media is that your customers become the channel for you to make your message go viral.
Give your brand personality
Posting messages and video contents on daily basis can upsurge people’s perception towards your brand’s personality in a quick process by your writing styles and tone of voice.
You can run polls and ask questions to your audiences to gain valuable insight on how you can enhance your products and services.
Learn more about customers
By listening and participating in the online conversations, you can gather more information about the customer’s problem, likes and dislikes and preferences.
Low cost of entry
Creating profiles on the social media sites like Facebook and Twitter is easy, quick and free of cost. Running paid ads and videos on social sites like Facebook costs very less compared to traditional marketing ad campaigns.
People are no more dependent on emails and phones to get their answers to the questions. They now post messages in blogs and forums to get their questions answered. Engaging with social media opens an opportunity for you to respond to the evolving nature of customer services and improves the loyalty as a fruitful outcome.
When something goes wrong, your customers will be restless to get the answer as to how you are going to put the things right. Many of them will not even wait for the press releases or newspaper articles before starting to form a negative opinion about your lethargic response. In this scenario, Twitter will be the best option to be used to get you apologies out fast and enables you to answer your customer’s queries.
➤ Cons of Social Media Marketing
Social media is defined as an ‘online conversation’, so the social media marketing companies have to constantly feed the pages and the profile with interesting and enticing comments and links to keep people engaged. The companies have also to monitor the comments and respond to it on daily basis. Being consistently interesting and relevant every time becomes a tough work to be done and is time-consuming.
Long time before ROI
Social media is a long tow strategy, it can take months or even years before it starts showing to translate into increased customer loyalty and sales.
Dilutes brand voice
If there is more than one person posting messages on the social sites, then it can lead to a mish-mash of terminology and tone.
Risk of negative comments
If the social media is used clumsily, then there remains a risk of public backlash and can damage your brand reputation in the online marketing platforms.
Whatever you publish on the social media sites is open to comments and criticism. These create an arena for the people to post their negative comments about the company which can take the form of nightmares for the marketers. Hence, you have no control over the comments passed by your audiences. You can only give efforts to post interesting messages and contents, but the rest is out of your control.
There is no doubt that online marketing has become an integral part of all businesses, but it lacks the tangible qualities that make the print marketing so popular in this digital age. As per the stats, 92% of shoppers prefer direct mail for taking the purchase decision. And 56% percent of the customers still consider print marketing as the most trustworthy marketing type. Tangible marketing items can last the impression about the product for a longer time comparing to an ad seen online. Because of this reason, tangible marketing tools still hold a strong place in changing the mindset of the customers of purchasing your products and services out of the huge lot.
Hence, social media is omnipresent these days, enduring to evolve as a practicable marketing channel for businesses of any size- start-up to enterprise. Social sites like Facebook, Twitter, Instagram and other platforms have made possible to create a bridge to get connected with your customers on a seemingly one to one basis. So, before you hinge to the success of your business on social media, you should understand the pros and cons of the social media and the impact on your business. However, deciding whether to use social networks in your marketing mix comes to the conclusion that whether it is perfect for your business.
It is not a quick fix that will give you a burst of sales, but it does offer you a potential to build a long term relationship with your customers. So if you decide to go with the decision of implementing social media in your business, then you require giving it time to change the conversion rate and the sales figure of the company. And you also need to be vigilant and consistent in offering meaningful and interesting contents.
Search Engine Optimization for Your Facebook Fan Page
Facebook is fast becoming a popular platform for Internet marketers and small companies. If you learn to properly leverage the features of this social networking marvel you can reach a large audience quickly.
One simple way to accomplish this is with the creation of a fan page that allows visitors to stay connected and up to date on any information that is relevant to your products or brand.
But there is a growing competition when it comes to fan pages because everybody wants to be a part of the limelight and get the maximum number of people joining their page.
You’re going to need to do a little “out of the box” thinking in order to make your page really stand out. One good way to do this is by actually optimizing your fan page for search engines.
Given below are 3 simple tips that will help you get your fan page ranked in the search engines so that you can get the maximum exposure.
The most important area of your page is the info tab and this is where your keywords/phrases go as well as any links you want to provide. The info tab should be where you put information about what your page is intended to do, and metadata related to your page in this area has a great effect.
That is why it’s important to utilize these fields for keywords and any important links you want to use. This will increase your rankings for sure.
Include links in the live stream of your fan page. Updating your status message often with links to the fan page and to other websites that are related to it can also grow the link score of your fan page. This will also show Google that your page is popular.
Keep in mind that if you go overboard in your efforts it will set off the spam alarms. The main goal of your fan page should be to provide people with good information as well as impressing the spiders for the search engines.
Lastly, you should make your fan page more noticeable by making it different. You have to come up with ideas to ensure your page is unlike any other page.
If you want your search engine traffic to multiply, you’ll have to connect with your visitors and show them you’re different. Your fan page should be designed creatively because it is very important. By offering your fans plenty of valuable content, you will ensure that you can never go wrong.
In conclusion, you should know that properly optimizing your page for the search engines is not that hard and it doesn’t take a whole lot of time to get the results you want.
It is also important to remember that getting properly targeted search engine traffic to your Facebook fan page is just one step toward success. Working on your SEO over time is the best way to keep your search engine traffic growing every day.
Even though there are a number of factors that go into making your fan page successful, how you build upon this traffic and leverage it further is what really matters.
How to Build A Career in Social Media
In the same fashion, consumers are increasingly providing their opinion and seeking value for money. The sharing effects of this new media have opened new channels for spreading messages beyond the source of the message at minimal incremental cost. Social is becoming number one priority for a lot of companies. They want to use Facebook, Twitter, LinkedIn and other similar tools to build their brand and customer loyalty.
Majority of these networks are free for consumers thereby allowing marketers to reach their target consumers at an extremely cost. As a result, this media is increasingly replacing the other means to become a primary method of reaching the target audience. Given that this is a new business tool, employers are struggling to find new employees with a proven track record. This has opened up an entirely new career segment which will only grow with time. It will not be incorrect to call this as the new sunrise industry.
The most important quality one requires to make a successful career in this realm is that you must be enthusiastic about connecting with people and listening to what they say. Your primary goal is to engage with your target audience and to have an in-depth knowledge of the use of social media. It has even become essential for HR departments to scour social media sites to recruit new talent or vet potential employees applying to a company.
The only way to learn about this new stream is to jump into the deep end and start becoming active on it. Your first task is to create profiles on as many social media sites as possible and start building a list of fans and followers. Unless you know how to use these sites yourself and have a significant web presence on them, you cannot advise a person or company how to use them. Create an experience of being engaging and interactive. Listen to the chatter on Facebook, Twitter and read the influencers on LinkedIn. Join LinkedIn groups and ask intelligent questions. Answer other people’s questions if you have something valuable to add to the conversation.
On Twitter and Facebook, use hashtags in moderation and follow other social media gurus and popular figures to learn how they engage their audience. Learn the popular lingo and context that is unique to each site and share content that is targeted to each site’s audience. Keep testing and learning, see what kind of content gets the best response and post more of it. Visual content is big, so it might help to learn how to create graphics on the fly so you can respond to popular memes quickly.
One of the best ways to get a quick education in social media and get a job as a social media marketing executive professional is to opt for any one of the courses available through the various institutes below.
With these certifications under your belt, you need to keep learning and continue to grow your own online presence by online advertising, as it is part of your personal brand. Because social media is a very rapidly changing field, with new updates being made almost every day, it is essential to keep up with news in the industry and to share it with your fans and followers.
Many experts in this field choose to specialize in one or more fields of knowledge, such as Lead generation, Facebook advertising or LinkedIn networking. You can choose to do the same as you grow your own personal brand and build a career in this stream.
Social Media Marketing Is A New Trending Technique To Drive Traffic
At present, when various online media marketing channels are being used for promotions, webmasters are trying hard to understand the sensitivity of the scrupulous media selection process that needs to be selected intelligently. Therefore, this is the cause why online optimizers are more tending towards social media marketing strategies which are supple and highly result yielding in nature. Social media marketing artifice currently like the spotlight and sheer attention of the webmaster that they are grasping readily. Hence, social media marketing services plays a major role in getting this lime light to the websites online.
Socializes and individuals online, consistently look for meaningful interactions with peers and similar thinking people on the social media platforms, which are basically not targeted towards marketing, promotion, and advertising purposes. However, the webmaster is continuously trying hard with genuine efforts to implement their social media profiles with the websites. Hence, it further helps the social media marketing agencies to bring more traffic to the interlinked websites. Recently, it has created a trend of implementing the prominent social media platforms with the online properties. And to understand the intricacies of Facebook and Twitter, let’s explore the concept from the visitor’s perspective.
When the question is, of lead generation and diverting real time traffic towards the website then, Twitter works wonderfully in fulfilling the target. Twitter public aggressively looks for companies, communities, and people which they are interested to follow. The public purposefully explores the same phenomena and surely follow the links, if those contain the same. Including links in the updates, takes the visitor’s directly to the targeted web pages.
Searching engine advertising is another online platform which follows the same rules like Twitter where visitors gets to identify their wants and needs. In return, the advertisers put their full efforts to pull the visitor’s to their online properties by displaying their banner ads and direct links to other forms. In contrast, to behavior of Twitter public, the Facebook visitor’s shows a heterogeneous behavior by turning the marketing and advertising into more complexes and tedious work.
Some of the Facebook users immediately respond to the updates and information displayed whereas some of them dodge doing the same. Some of the Facebook users like and appreciate the idea that the marketers implement the same to grab the limelight whereas on the other hand some of them report abuse and mark it as spam. Hence, the overall marketing and advertising over the Facebook needs to be attempted intelligently by making it more engaging to allure the users to respond positively.
Facebook users hardly desire for any intelligent conversation and meaningful interactions but, optimizers can pull heavy traffic towards the website through Facebook by using the stage strategically and wisely. Agencies offering social media marketing services use proper strategies to facilitate quality lead generation and traffic for the website via Facebook.
If you believe that your business merely needs the limelight of the real traffic online then social media marketing is the best option to go for provided Twitter, Facebook, YouTube, Foursquare, MySpace, Plurk etc are considered in the best regards as lead generation probability increases if social media marketing is implemented perfectly with the websites.
But it can prove to be disastrous if you are unaware of the proper integration of the social media marketing with website then, it is a prudent idea to take the help from the professionals as they know the process in depth and can implement proper strategies to get the sheer attraction to the website via social media platforms. Though it might cost you a bit but the end result will be fruitful.