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I Want to Develop a Mobile App for My Business. What Should I Consider First?



Every time I start to touch the keyboard to write about mobile apps, this is the first thing that triggers my mind. “A mobile app is absolutely essential for businesses today.” I think there is no business today that doesn’t need mobile presence. In fact, every business desires to have their own mobile app. But what holds them back is the ideas to take it forward, and ambiguities that require to be cleared before kick-starting.

Mobile app is not just a software product. In fact, it represents either a multi-million business or itself stands as a multi-million business. So proper planning and execution strategy is key here.

Let’s see what are the essential things to consider before developing a mobile app.

iOS or Android:

Choosing between iOS and Android depends on your target market and budget. If your target customers don’t need iOS app, then no use of developing it. For example, if you’re developing an app for customers in the UK, you should make sure you will give first preference to iOS. If it is India, your first preference should be for Android.
When it comes to budget, you develop app for both platforms when you have sufficient budget. Otherwise, first you will start with the most important platform, then move to the next one.

Competitive Analysis: 

Competitive analysis really has amazing gems (benefits) to offer you. It can be done in many ways. Since it is app related, check the success ratio of app’s features and functionalities at review section of the app store. So you can have a good understanding of where your potential customers are lagging behind and how you can encash their weakness as a benefit. For example, if their users are concerned about some specific features like the app doesn’t support local language, so where you can have advantage over your competitors by considering their concern.


Do you need a dedicated team or want to outsource? Let me tell what you should do. Build a team when you have enough budget and time, which allows you to have a better hold on your work. But you can’t make sure you will succeed, why because the lack of expertise may hit back. So if you’re new to the mobile world, it is always better to outsource it to an expert mobile app development company. So you can get access to the developers’ expertise and get the app how you wanted it to be.

Free or Paid: 

The main objective behind any app is revenue generation. But people don’t download the app at price until they feel it is useful. In case of iOS, it may work, but not in case of Android. Finally it all depends on your target market. There are three ways you can make money from your app: Freemium, Premium, and through Ads.


Yes, you need right strategies in place to ensure your app idea will work and you will achieve the intended success. If you’re not tech-savvy, get the help of an expert mobile app development company and build your dream app.



Best Tips to Managing Home Business with a Toddler




How to Managing Home Business with a Toddler?

This article is about my own experience of running a home based business while taking care of an 15 months toddler. I live with my husband in a separate house and he works full time. By profession I am an academic writer and recently I have started a business of homemade food.

In the beginning I found it difficult to manage home, kid and business. But with the time I mastered to manage everything with a balanced approach. What is a balanced approach? To keep your work activities to that extend that you do home activities easily and your kid get maximum time.

When I started the homemade food in the beginning, I had a few orders. Eventually I started getting a lot of orders and it became impossible to handle everything alone. Then I figured out that and made a list of repeat customers.

Finally I checked how much I could get with the repeat orders, and I found I could make pretty much by having limited customers. I decided to apply the balanced approach to my work activities, and limited my work, so that I can get time and energy to do home chores and take proper care of my little one as well.

This is a good approach for the mums who want to earn a passive income and they also want to give proper time to their little ones besides you can make money with online business.

Freelancing is best for mums as they can decide the working hours and have their own work schedules.  You just need to identify the skills that you can offer as your services and you are good to go. There are a lot of freelancing websites and you can register with them easily. Make a good profile and a portfolio and you are good to go.

In the beginning, I started as an academic writer and took projects from different clients. Eventually, I started getting more orders which I couldn’t handle alone, so I started to outsource my projects. Now, I have a team of writers who work for me. I get orders from my clients and outsource to my writers, and I am making a good passive income from these projects.

This approach helped me to manage my financial activities, along with the upbringing of my little one.

Another important aspect is to complete your maximum work while baby is playing with his toys or watching nursery rhymes. When he was 5 months, I used to put him in best infant convertible car seat, also known as capsule car seat for infants and he used to sleep in it while watching his nursery rhymes. Now, I have a toddler swing, and I put him in the swing and switch on the television, so he can watch his favourite nursery rhymes. This helps me to do my work with full concentration.

Finally, I complete my remaining work when my little one is taking his quick nap during noon. Hence, this is how I manage to give time to my work and my family. I hope you will like the tips, and I would love to hear more suggestions from the working mums.

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How to Run an Online Business Successfully?




The Internet is becoming more and more important in our lives, with each passing day. It has become an unconquerable communication tool. Since technology is taking over the world with each passing day, businesses are paying great attention to online and digital marketing with the help of corporate websites, social media as well as emails.

No doubt the internet has become one of the easiest and the best communication tool for the people. It has connected thousands of people around the globe with just one click. Since, it has made everything so easy for us, running a business is not much of a big deal. Online business has become a proper business line for the people out there. You can connect with the clients, companies, corporations, firms, and people on a small scale. This method is easy, convenient and no physical labor is needed. You just sit at home or probably into a fancy office and dealing with the people online. However, there are certain tips and tricks which could lead any business to a successful one.



One of the best things to have an online business is to have a perfect strategy. You need to have a perfect plan for what you are going to do and how. First of all, target your audience. This means you have to know which audience you are going to address. Does this audience belong to adults, olds or young? Once you have decided that, plan your selling point. Think of what business are you going to start. Once you get the idea, start from the scratch and build upon it slowly. This will help you a lot in reaching to the top.


Be Original:

Since some of the people will be starting their online business or many of them are probably in the business, you have to provide the people what is original. Copying someone else’s business or idea would bring downfall to your business. This is why you have to provide your audience with the products or ideas which are absolutely original. Other than that, the audience like to buy from someone who is 100% original. They like to know from whom they are buying and what are buying. Hence, you have to be original and true to your business.


Know your competitors:

The Internet (check Cox Packages for great internet deals) has become a different world now. It has its global ties everywhere. People are connected through internet 24/7. Everyone is trying to become ahead of one another. To stay in business, you have to be well aware of your competitors. You need to know how and with whom you are competing with. That being said, use different social platforms to spread your message. Have an impact on people through your selling. Let people know your goals and agenda and why they should choose you. To make your hard work into success, you should have to offer something that your competitors don’t. This technique makes a business more attractive to the people and they give priority to unique and reliable services. The practice is used to increases the conversion rate. It is the only way to make to run a business in the easiest and shortest period of time.


Be Passionate:

The key to every success is being passionate towards one’s goals. If you have set your goals right in front of you then you can conquer the world, let alone run an online business successfully. Be passionate towards your business and stick to it until and unless you get the perfect result. Even if you fail once, do not give up. Try again, and again. No one gets the perfect result in the first attempt and if they do, that is just their luck. This is why be passionate towards what you do. Running an online business may be a bit difficult in the first place but once you have grabbed some steady place, stick to it and don’t stumble.


Online business campaigns are one of the other best strategies to flourish the business. To ease everything out, use the social media platforms, like Facebook, Instagram, Twitter and etc. Facebook and Instagram are one of the apps which are being used by the millions of people. Invest in advertising your business. This is not just it, invest a great amount in SEO. Search engine optimizations have helped in flourishing many online businesses. This is the best trick to have a successful online business. According to an Ascenda2 research, 82% of marketers strongly believe in the effectiveness of SEO providing a rise in the business. You just have to be famous on the internet and you can only do that through advertisements and SEO. Inbound marketing which is the part of content marketing is one of the powerful ways to attract the reader through blogging and teach them about any specific product and services and content them into the customer. Inbound marketing is essential for SEO as well. It is a fact that SEO is a slow process and it takes time to generate organic traffic but you can also cover the time gap using other online marketing methods.

PPC is also a very powerful and instant resulting tool, all you need is a list of niche keywords, the optimized landing page of the website and budget to utilize for running a campaign.


Create Giveaways:

One of the perks of having an online business is that you can always create some amazing giveaways. This is not just beneficial for your business, but it will also provide a huge amount of audience to your business. Participating in the giveaways or competitions will enhance the audience and it will let people engage with your website or business brand more and more. Most of the top business accept this technique to make their brand viral among the people and earn people’s interest and build trust.


Be Communicative:

You are the owner of your brand and you are creating amazing products for your audience, but do you really know what your audience needs? In order to do that, have a communication session in which you accept all the suggestions provided by the audience and then work on that. People take more interest in the products that accept people reviews and made changes accordingly.

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5 Rules for a Safe, Fun and Fulfilling Road Trip




Going on a road trip, whether alone or with company, could be a thrilling adventure. Aside from the excitement you get just thinking of all the wonderful things awaiting you at your destination, the snippets of fun that can be had along the way also adds to the allure of spending time on the road.

Whether it is coasting along highways or winding down country roads, road trips are best enjoyed when you have the security and peace of mind that everything will flow smoothly. As such, it is important to remember that you run through a checklist to make sure that you (and your companions, if any) will have a fun, fulfilling, and safe escapade.

Here are some basic ones to keep in mind:

1. Make sure your car is roadworthy

First, you need to be sure that you will be safe on the road. This starts by having your trusty road companion – your car – go through a full safety check.

Listen to your car while driving. If you hear snapping, grinding, or humming noises while your car is in motion, steer directly to your nearest automotive shop.

Another thing to watch out for is unusual shaking or vibration in the steering wheel or the wheels. These can be signs of bad wheel bearings that can lead to car problems if left unrepaired.

It is crucial to have your car’s brakes, tire pressure, fluid levels, lights, wiper blades, and air conditioning checked as well. To be sure, it is always better to bring your vehicle to an authorized car care center for a comprehensive check-up. They use a checklist for inspecting the vehicle from top to bottom, inside and out. This means that they will check everything and won’t miss any important element.

Also, bear in mind that some things, like tensioner bearings and other internal engine concerns, can only be thoroughly checked by trained technicians especially with the help of advanced vehicle diagnostic software.

2. Prioritize safety

Knowing you’re safe just adds to the fun of taking on the road. Make sure to buckle-up before you step on the pedals. If you have children on board, make sure to take precautions to ensure their safety on the road as they have different needs than adults do.

Start by making sure that your little ones play with road-friendly toys (those that won’t pose any hazard inside the car) while on your journey. Another safer option is to encourage them to play more interactive games like Name that Tune or I Spy and other word or number games while checking out sign and sights on the road.

10% of fatal crashes and 15% of crashes resulting in injuries can be traced back to distracted driving. It is therefore crucial that you have your full attention on the road when driving. Refrain from texting, eating, drinking, and using portable devices that may take your eyes off the road and your hands off the wheel.

If you have companions who can drive, ask them if you can take turns driving so that you can also take a bite, hydrate, and get some rest in between. Always take advantage of pit stops, too, especially when you’re already tired and sleepy. This is also a good way to stretch your legs and take bathroom breaks as well.

3. Be prepared

Driving for long hours can take its toll on your body. You need to be mentally and physically prepared. Make sure you drink lots of water and have some handy, healthy snacks on board so you can eat when you take your pit stops.

Always have a first aid kit on hand. Bring prescribed medications if you or your companions have health conditions. Pack wet and dry tissues, a trash bag, and a heavy-duty flashlight, as well. Don’t forget to have discomfort bags handy especially when motion sickness strikes.

Also, pack a multi-device charger or battery pack with you. It is also a good idea to fully charge all your devices, especially phones, navigation equipment, or cameras before leaving. Check that they are working to avoid unnecessary stress as well. Don’t forget to bring a print out of the directions and a map as there could be some places when you won’t have Internet access or signal.

For your car, make sure you pack an emergency road kit, too. Even if you have a well-maintained vehicle and you brought it in for a check-up, it is best to be prepared for any eventuality. Consider packing flares, jumper cables, water (for your car), and other devices or tools that can give you peace of mind knowing you are covered when your car encounters any road challenges.

4. Follow the rules

Know and follow road rules. By being courteous on the road, you can lessen the risk of accidents and other road mishaps. Respect other road users such as cyclists, pedestrians, and other cars. Put a safe distance between you and other road users to avoid tailgating and to have enough response time in case an accident happens.

Putting the pedal to the metal and racing like a speed demon is best done on a safe, regulated, race track. Road trips are best enjoyed at cruising speed so you can bask in the beauty of the surroundings.

More importantly, do not drink and drive. Doing so will not only pose a risk for yourself but also for others inside and outside the car.

5. Enjoy the ride

When everything has been planned, prepared, and checked, it is time for you to sit back and just enjoy the ride. Whether you are alone or with your friends or family, a road trip is a great way to reconnect.

Veer away from using gadgets and taking work-related calls as much as possible or at least, allocate a set time for it. It is called a getaway for a reason, as the purpose of a road trip is to “get away from it all”.  There is always a proper time for everything and it is just a matter of balancing and prioritizing which ones are more important.

Having the above-mentioned items and tips in mind, your road trip will surely have all the key ingredients for success. All you need to do is to make sure that you have an open mind and a ready heart to go forth and enjoy the ride.

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